IF THEY LIKE YOU, THEY WILL COME: FACEBOOK ADS FOR YOUR LIBRARY - - PowerPoint PPT Presentation

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IF THEY LIKE YOU, THEY WILL COME: FACEBOOK ADS FOR YOUR LIBRARY - - PowerPoint PPT Presentation

Jul 14, 2023 538 likes •932 views

IF THEY LIKE YOU, THEY WILL COME: FACEBOOK ADS FOR YOUR LIBRARY Allison Moonitz, Assistant Director Kurt Hadeler, Director Mahwah Public Library WHO ARE WE? WHATS SO SPECIAL ABOUT SOCIAL NETWORKING ANYWAY? WHERE DO WE FIT IN? HAVE A

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IF THEY LIKE YOU, THEY WILL COME:

FACEBOOK ADS FOR YOUR LIBRARY

Allison Moonitz, Assistant Director Kurt Hadeler, Director Mahwah Public Library

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WHO ARE WE?

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WHAT’S SO SPECIAL ABOUT SOCIAL NETWORKING ANYWAY?

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WHERE DO WE FIT IN?

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HAVE A PLAN. THEN ADAPT.

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OUR GUIDELINES

  • Present the Library as a warm/open/friendly destination
  • Post about what our patrons are likely to be interested in
  • Information must be timely, relevant and accurate
  • Respect our patrons’ privacy
  • Staff are empowered – they have both responsibility and

authority

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STAFF BUY-IN

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NOW SHOW ME THE MONEY

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JUMPING IN

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AD CAMPAIGN OR BOOSTED POST?

BOOSTED POST

  • Boost any post you create
  • Fast/easy
  • FB decides who sees boosted post
  • Minimal settings
  • Fewer options to target ideal audience
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AD CAMPAIGN OR BOOSTED POST?

FORMAL AD

  • Ads developed independently from posts
  • Multiple ads can be one ad set
  • Ad sets = granular budget, audience, etc
  • More effective???
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THE NEW CAMPAIGN STRUCTURE

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CAMPAIGN: DEFINE YOUR OBJECTIVE

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CAMPAIGN: DEFINE YOUR OBJECTIVE

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TARGETING YOUR IDEAL AUDIENCE

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BIDDING MODELS

Cost Per Click Cost Per Mille

Click Through Rate

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IT’S DEMO TIME!

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BOOST A POST STEP 1 – PICK A POST

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BOOST A POST STEP 2 – PICK YOUR VARIABLES

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WELCOME DASHBOARD

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START CREATING AN AD

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CHOOSE YOUR OBJECTIVE

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CREATE YOUR AD – TOP PORTION

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CREATE YOUR AD – TEXT AND LINKS PORTION

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CREATE YOUR AD – AUDIENCE PORTION

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CREATE YOUR AD - FINISHING UP

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REPORTING

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STATISTICS

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FINDINGS

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FINDINGS

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EXPERIENCES

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BUT DOES IT WORK?

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BUT DOES IT WORK?

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OBSERVATIONS

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TIMING & BUDGET

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CONTENT

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EXPERIMENT

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Q&A CONTACT US

Allison Moonitz, Assistant Director 201-529-7323 x225 amoonitz@mahwahlibrary.org Kurt Hadeler, Director 201-529-7323 x221 khadeler@mahwahlibrary.org