If the rate of change on the outside exceeds the rate of change on - - PowerPoint PPT Presentation

“If the rate of change on the outside exceeds the rate of change on the inside the end is near”

• Jack Welch

“Change brings exceptional opportunities for those ready to take action”

• John Burke

• Motels

els

• Re

Restau taurants ants

• Re

Retai ail l Bus usinesses nesses

• Servic

vice e Bus usiness nesses es

• Ban

anks & C Credi edit t Uni nions

• ns
• Man

anuf ufacturi acturing ng Bus usinesses nesses

• Local

al City Re Representati esentatives ves

• Large

arge Bus usiness ness Repres esenta entative ives

• Cha

hain n Stores es

• B2B Bus

usinesses nesses

• Large Business – 50 or More Employees

58 Re Regis ister tered ed Bus usinesses nesses (4 (4.2 .2%) %)

• Small Business – 49 or Fewer Employees

1,348 8 Re Register istered ed Bus usiness nesses es (9 (95.8 .8%) %)

• Small Business – 10 or Fewer Employees

1,022 2 Re Register istered ed Bus usiness nesses es (7 (72.6 .6%) %)

• Large Business – 50 or More Employees

2,700 0 Job

• bs

s (2 (23.4 .4%) %)

• Small Business – 49 or Fewer Employees

8,816 6 Job

• bs

s (7 (76.5 .5%) %)

• Small Business – 10 or Fewer Employees

4,006 6 Job

• bs

s (3 (34.8 .8%) %)

“We are one Boss or One Verso away from being an ______________”

• Small Business Roundtable Attendee

“If the patte ttern rn conti tinue nues we will becom come a service vice provi vide der r commun unity ty with h limited ted to no retail small business to speak of”

• Steve Juul – Town & Country Sales

“I get paid d to put t up signs and I g I get t paid to take e them hem down.

• n. Last

st year r – I t I took down 10 signs”

• Ben Baker – Baker Sign Company

Ama mazo zon n Sal Sales Da s Data

• 20

2004 04 – 7 Bi 7 Bill llio ion n in in Sa Sale les

• 20

2007 07 – 14 14 Bi Bill llio ion n in in Sa Sale les

• 20

2017 17 – 17 178 8 Bi Bill llio ion n in in Sal Sales

130 1300% 0% In Incr crease ease in in 10 10 Year ars

• #1 – In Bed
• #2 – While On The Clock
• #3 – On The Toilet

Data Obtained From CPCStrategy.com

• Supporting the local businesses that are contributing daily to your sons or daughters

soccer team, baseball team and other sporting events.

• Supporting the local businesses that contribute to your family members or neighbors

medical costs when they become ill and don’t have the insurance to cover expenses

• Shopping the stores where you live
• Shopping the stores where your kids go to school
• Shopping the stores in the community you work & play

• To spend $25,000 over the next 12 months creating a culture/educating our community on

the importance of shopping local – being Loyal To Local

• Radio & Newsprint advertising will be used
• Majority of advertising dollars will be spent on social media
• 1 Yard style sign to all supporting businesses
• 100 Loyal To Local stickers given to all supporting businesses for you to put on your bags or

used as you wish

• 100 Loyal to Local Business Cards to all supporting businesses
• Loyal to Local flags will be available for purchase.

• Radio Stations

WJNR, WHTO, WIMK & WZNL

• News Print Advertising

The Daily News

• Social Media Advertising

Mountain Media Works / Seth Anderson & Michael Johns

Let’s Say you had $250 to spend

• Radio
• Stati

tions ns You would get yourself 25 to 30 - 30 second ads on ONE station

• Daily News

You would get yourself (1) 4 Column x 3” ad with spot color

• Social Medi

dia You would get yourself around two weeks of help with Facebook posting including $50 in boost ads Remember – You get to choose only ONE of the above for your $250 investment

With The Participation of 100 Businesses

• Ra

Radio

• Adverti

ertisi sing ng

• We Will Get 140 – 30 second ads per month (on all four

stations) for 12 consecutive months (That’s 560 ads per month)

With The Participation of 100 Businesses

• News

wspri print nt

• We Will Get the Front Page Featured Business Bottom

Ribbon Ad once a month for 12 months

With The Participation of 100 Businesses

• Social Medi

dia

• Media Creation, strategy, management & support of the social media

calendar

• One (1) Video Creation & Business Story Spotlights/mo
• Numerous postings on six different social media platforms (Facebook,

Twitter, LinkedIn, Instagram, YouTube & Vimeo)

With the Participation of 100 Businesses

• $12,00

000

• Social Media ($1,000/month – every other week)
• $6,000
• Radio ($500/month – for 12 months
• $1,200
• Daily News (featured business ad 1x/month
• $2,000
• Sponsor Packet (promo cards, labels and sign
• $3,800
• Buffer (85 participants/theatre ad)

_______________________________________________________________________

• $25,000

0 total proposed budget

• Please fill out the sheet you received when you walked in and

drop off at registration table

• Email will be coming your way by tomorrow afternoon
• Dickinson Area Economic Development Alliance-

loyaltolocal@daeda.org

• Survey attached- PLEASE fill out even if you’re not
• interested. It will take no more than 60 seconds.
• Survey asks if you are interested in the flags. If you are,

please click yes and we will contact you with a final price, at which time you can say yes or no.

“If the rate of change on the outside exceeds the rate of change on the inside the end is near”

• Jack Welch

“Change brings exceptional opportunities for those ready to take action”

• John Burke