“If the rate of change on the outside exceeds the rate of change on the inside the end is near” -Jack Welch “Change brings exceptional opportunities for those ready to take action” -John Burke
Motels els Man anuf ufacturi acturing ng Bus usinesses nesses • • Re Restau taurants ants Local al City Re Representati esentatives ves • • Retai Re ail l Bus usinesses nesses Large arge Bus usiness ness Repres esenta entative ives • • Servic vice e Bus usiness nesses es Cha hain n Stores es • • Ban anks & C Credi edit t Uni nions ons B2B Bus usinesses nesses • •
• Large Business – 50 or More Employees 58 Re Regis ister tered ed Bus usinesses nesses (4 (4.2 .2%) %) • Small Business – 49 or Fewer Employees 1,348 8 Re Register istered ed Bus usiness nesses es (9 (95.8 .8%) %) • Small Business – 10 or Fewer Employees 1,022 2 Re Register istered ed Bus usiness nesses es (7 (72.6 .6%) %)
• Large Business – 50 or More Employees 2,700 0 Job obs s (2 (23.4 .4%) %) • Small Business – 49 or Fewer Employees 8,816 6 Job obs s (7 (76.5 .5%) %) • Small Business – 10 or Fewer Employees 4,006 6 Job obs s (3 (34.8 .8%) %)
“We are one Boss or One Verso away from being an ______________” -Small Business Roundtable Attendee “If the patte ttern rn conti tinue nues we will becom come a service vice provi vide der r commun unity ty with h limited ted to no retail small business to speak of” -Steve Juul – Town & Country Sales “I get paid d to put t up signs and I g I get t paid to take e them hem down. n. Last st year r – I t I took down 10 signs” -Ben Baker – Baker Sign Company
Ama mazo zon n Sal Sales Da s Data • 20 2004 04 – 7 Bi 7 Bill llio ion n in in Sa Sale les • 20 2007 07 – 14 14 Bi Bill llio ion n in in Sa Sale les • 20 2017 17 – 17 178 8 Bi Bill llio ion n in in Sal Sales 130 1300% 0% In Incr crease ease in in 10 10 Year ars
• #1 – In Bed • #2 – While On The Clock • #3 – On The Toilet Data Obtained From CPCStrategy.com
Supporting the local businesses that are contributing daily to your sons or daughters • soccer team, baseball team and other sporting events. Supporting the local businesses that contribute to your family members or neighbors • medical costs when they become ill and don’t have the insurance to cover expenses Shopping the stores where you live • Shopping the stores where your kids go to school • Shopping the stores in the community you work & play •
• To spend $25,000 over the next 12 months creating a culture/educating our community on the importance of shopping local – being Loyal To Local • Radio & Newsprint advertising will be used • Majority of advertising dollars will be spent on social media • 1 Yard style sign to all supporting businesses • 100 Loyal To Local stickers given to all supporting businesses for you to put on your bags or used as you wish • 100 Loyal to Local Business Cards to all supporting businesses • Loyal to Local flags will be available for purchase.
Radio Stations • WJNR, WHTO, WIMK & WZNL News Print Advertising • The Daily News Social Media Advertising • Mountain Media Works / Seth Anderson & Michael Johns
Let’s Say you had $250 to spend • Radio o Stati tions ns You would get yourself 25 to 30 - 30 second ads on ONE station • Daily News You would get yourself (1) 4 Column x 3” ad with spot color • Social Medi dia You would get yourself around two weeks of help with Facebook posting including $50 in boost ads Remember – You get to choose only ONE of the above for your $250 investment
With The Participation of 100 Businesses Ra Radio o Adverti ertisi sing ng • o We Will Get 140 – 30 second ads per month (on all four stations ) for 12 consecutive months (That’s 560 ads per month)
With The Participation of 100 Businesses News wspri print nt • o We Will Get the Front Page Featured Business Bottom Ribbon Ad once a month for 12 months
With The Participation of 100 Businesses • Social Medi dia o Media Creation, strategy, management & support of the social media calendar o One (1) Video Creation & Business Story Spotlights/mo o Numerous postings on six different social media platforms (Facebook, Twitter, LinkedIn, Instagram, YouTube & Vimeo)
With the Participation of 100 Businesses • $12,00 000 • Social Media ($1,000/month – every other week) • $6,000 • Radio ($500/month – for 12 months • $1,200 • Daily News (featured business ad 1x/month • $2,000 • Sponsor Packet (promo cards, labels and sign • $3,800 • Buffer (85 participants/theatre ad) _______________________________________________________________________ • $25,000 0 total proposed budget
• Please fill out the sheet you received when you walked in and drop off at registration table • Email will be coming your way by tomorrow afternoon • Dickinson Area Economic Development Alliance- loyaltolocal@daeda.org • Survey attached- PLEASE fill out even if you’re not interested. It will take no more than 60 seconds. • Survey asks if you are interested in the flags. If you are, please click yes and we will contact you with a final price, at which time you can say yes or no.
“If the rate of change on the outside exceeds the rate of change on the inside the end is near” -Jack Welch “Change brings exceptional opportunities for those ready to take action” -John Burke
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