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ICA Mountain Cartography Workshop Ban f, 2 -24 April 2014 MAP ING - - PowerPoint PPT Presentation
ICA Mountain Cartography Workshop Ban f, 2 -24 April 2014 MAP ING - - PowerPoint PPT Presentation
ICA Mountain Cartography Workshop Ban f, 2 -24 April 2014 MAP ING NEW ZEALAND's GREAT WALKS Roger Smith Geographx ICA Mountain Cartography Workshop Ban f, 2 -24 April 2014 On the Routeburn Track ICA Mountain Cartography Workshop Ban f, 2
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The Plan
1. Define the target market 2. Tailor the product o fit he target market 3. “Di ferent” yet aesthetica ly pleasing 4. Fit for purpose 5. Widely available 6. Value for money
ICA Mountain Cartography Workshop Ban f, 2 -24 April 2014
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The Plan
1. Define the target m arket 2. Tailor the product o fit he target market 3. “Di ferent” yet aesthetica ly pleasing 4. Fit for purpose 5. Widely available 6. Value for money
ICA Mountain Cartography Workshop Ban f, 2 -24 April 2014
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The Plan
1. Define the target market 2. T ailor the product to fit the target m arket 3. “Di ferent” yet aesthetica ly pleasing 4. Fit for purpose 5. Widely available 6. Value for money
ICA Mountain Cartography Workshop Ban f, 2 -24 April 2014
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The Plan
1. Define the target market 2. Tailor the product o fit he target market 3. “Di ferent” yet aesthetica ly pleasing 4. Fit for purpose 5. Widely available 6. Value for money
ICA Mountain Cartography Workshop Ban f, 2 -24 April 2014
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The Plan
1. Define the target market 2. Tailor the product o fit he target market 3. “Di ferent” yet aesthetica ly pleasing 4. Fit for purpose 5. Widely available 6. Value for money
ICA Mountain Cartography Workshop Ban f, 2 -24 April 2014
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The Plan
1. Define the target market 2. Tailor the product o fit he target market 3. “Di ferent” yet aesthetica ly pleasing 4. Fit for purpose 5. Widely available 6. Value for money
ICA Mountain Cartography Workshop Ban f, 2 -24 April 2014
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The Plan
1. Define the target market 2. Tailor the product o fit he target market 3. “Di ferent” yet aesthetica ly pleasing 4. Fit for purpose 5. Widely available 6. V alue for m
- ney
ICA Mountain Cartography Workshop Ban f, 2 -24 April 2014
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Data
∆ LINZ (Land Information NZ) ∆ Landcare Research ∆ GNS (Geological & Nuclear Sciences) ∆ NIWA (National Institute of Water & Atmosphere) ∆ DOC (Department of Conservation) ∆ Geographx ∆ crowd sourcing
ICA Mountain Cartography Workshop Ban f, 2 -24 April 2014
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