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IBM Storwise Family Steve Horobin Technical Account Manager Clients Need Better Data Economics For New Workloads Cloud is driving clients to consider new consumption models, particularly software defined, to enable improved economics for


  1. IBM Storwise Family Steve Horobin Technical Account Manager

  2. Clients Need Better Data Economics For New Workloads • Cloud is driving clients to consider new consumption models, particularly software defined, to enable improved economics 
 for both compute and storage � Big Data 
 Cloud & Analytics • Data and Analytics are driving an increased need for 
 application acceleration � • Social and Mobile are increasing the need for additional storage formats like file and object to support the associated data Mobile Social explosion

  3. IBM Storage delivers better Data Economics for all workloads Exchange data seamlessly between traditional and new era workloads… Storage Virtualization Layer � � Storage Infrastructure 
 must enable this 
 V1 V2 V3 V4 V5 V5 … …. Vn to happen Traditional workloads New era workloads • Benefit from simplified infrastructure • Require massive scale and rapid pace • Require cost efficiency through improved • Accelerate business insights virtualisation and automation • Rely on data elasticity, often delivered on • Drive controlled data growth commodity hardware

  4. IBM Introduces Software Defined Storage for new workloads NEW Elastic Storage Breakthrough storage technology that powered IBM Watson , now Software runs on ANY storage available for commercial use True Elasticity , Scale In and Out, globally, virtually without limitations Automated data governance , 
 with Flash, Disk and Tape Open Architecture Cloud Deployment on Softlayer 3Q14

  5. Mature Storage Virtualisation

  6. The Journey to Smarter Storage T2 T1 T1 T2 T2 T1 T2 The IBM Storage Hypervisor

  7. The Journey to Smarter Storage - Optimise IBM EasyTier Flash T1 T2

  8. The Journey to Smarter Storage - Classify Flash T1 T2 IBM Storwize as a Platform Software Defined

  9. The Journey to Smarter Storage - Store Less Flash T1 T2 Free IBM Real-Time Compression

  10. Storage Defined Storage for a virtualised world The Virtual Storage Center • Virtualized storage resources from multiple arrays, vendors and data centers – pooled together and accessed anywhere � • Mobility of storage volumes move on the fly based on workload balancing policies 
 • Standardized storage services selected from a service catalog – Gold | Silver | Bronze � • Self service provisioning using automation to allocate capacity � • Centralized Management and Reporting � • Elastic Storage to utilise Tape/LTFS for lowest $/GB

  11. “Continuous migrations with zero disruptions, 67% reduction in storage and facilities cost.” –UPMC

  12. The Storwize Platform

  13. Genuine Support for Storage Virtualisation 2012 2010 2006 2008 2004 Real-Time 
 2003 Storwize V7000 Compression Global Mirror Thin-Provisioning 2145-8F2 2145-4F2 vdisk Mirroring New GUI Storwize V3700 Multi Target VSS 4 Node EasyTier FC SVC EE Virtual Storage Center GDS 1.1 1.2 2.1 3.1 4.1 4.2 4.3 5.1 6.1 6.2 6.4 2009 2011 2007 2145-CF8 2145-CG8 2004 2005 2145-8G4 3 Site Mirror VAAI 8 Nodes 2145-8F4 FlashCopy >2TB vdisk >2TB mdisk Enhancements Split Cluster Performance Monitor iSCSI FlashCopy Enhancements Zero Detect

  14. A Platform for the Future 2013 Storwize V5000 Enhanced IP Replication New cache architecture RTC Performance SAS Migration 7.1 7.2 7.3 7.4 8.x and beyond 2013 2014 1H V3700 & SVC HW enhancements Storwize V7000 & SVC Refresh Easy Tier with compression Optional RTC accelerators Global ACE EasyTier 3 iSCSI Performance Scalability Improvements

  15. The IBM Storwize Family The heart of the Virtual Storage Center V840 SAN Volume 
 Controller Storwize V7000 
 FlashSystems 840 Unified Storwize V7000 XIV � Storwize V5000 • One code base on all platforms • One set of functions (selectively licensed) • One user interface Storwize V3700 • One CLI

  16. The foundation for building a better storage infrastructure Next Generation Storwize Engines • Greater Power to maximise Software Value • Increased scalability to meet data agenda • Same best of breed ease of use. Enhanced Software Capabilities E ffi ciency • Easy Tier 3, enables new options for optimized data tier management • A.C.E. Global distributed file sharing, for optimized file management Ease of Use • Simplified performance management, with Storage pool balancing. • Management efficiency with Departmental multi-tenancy Dependable • Compression and performance guarantee

  17. Half Price Data Storage • Storwize Software Value Realised 
 with New Hardware Compression Assist from Intel - Data Economics Transformed - 42% to 54% Cost Savings � • Value of Software Defined Storage - RtC value proposition of up to 54% cost savings vs alternatives. � • Guaranteed! Using 55% Compression

  18. “in our own tests at the end of 2013, we found V7000 to be 25% faster than VNX2” –USA Energy Company

  19. Flash Optimised Storage Solutions

  20. How Fast - Latency? RAM � 0 – 60 mph in 0.2 15 microseconds seconds 3600 mph Flash � 0 – 60 mph in 2.9 <30 - 100 microseconds seconds 217 mph 15k HDD � 5,400 microseconds 0 – 60 mph ? 12 mph

  21. How Fast - IOPS? London to New York: 7 hours 30 minutes Equivalent to one 10k rpm HDD London to New York: 3 hours 30 minutes Equivalent to one 15k rpm HDD London to New York: 2.5 seconds Equivalent to IBM FlashSystem 820

  22. 22 Million IOPS 22 Million IOPS Alternative “I want 22 million 315 Racks Performance random 4kb IOPS Optimized Disk 22 million IOPS: •1 Floor Tile •100 microsecond latency •210 GB/s •12.6KW power

  23. One Petabyte of All Flash “I want a Petabyte of your fastest storage” 1 Petabyte: •1 Floor Tile •100 microsecond latency •210 GB/s •12.6KW power IBM FlashSystem 840 Disk Drive Array 1 rack 37.6 racks

  24. Di ff erent ways to get 1.3 million database IO/s per second… IBM All Flash • TWO IBM FlashSystem 840 • 0.1 Racks, 1.4kW 4U • Annual Power Cost: $5,046 • Storage Cost: $1.0M (List) � � Competitive Hybrid • 2,500 2.5” Disks + 128 SSD’s • 8 Racks, 36.79kVa; 114,700 Btu/hr • Annual Power Cost: $88,198 • Storage Cost: $10.6M (List) � � Competitive All Disk • 5,000 Disks • 18 Racks, 75.64kVa; 229,400 Btu/hr • Annual Power Cost: $177,232 • Storage Cost: $13.6M (List)

  25. Now you can.. Optimized Performance IMPROVE Utilization E ffi ciency Availability 24/7 $ Licensing Costs ! Footprint LOWER Environmentals Risk Complexity

  26. Client responses to performance gap Wasteful, Expensive & Add More HDD Performance Most Costly & Ineffective with Memory Enhancement Volatile Storage Latency Typical Issues Performance Mitigation Expensive 
 Tactics Time Tune & Modify & Ineffective for Consuming, Very Add CPUs Application Storage Performance Expensive 
 Issues & Risky

  27. Now you can.. Boost performance without re-architecting applications! 85% Reduction 90% Reduction 150-200 µs Latency 80% Reduction In batch processing In OLTP times No more bottlenecks Energy Usage times 75% Footprint Reduction Enterprise Reliability Store one petabyte in a High Availability single floor tile. 2D Flash RAID and Add compression and add Variable Striped RAID up to 100% more.

  28. IBM Flash Storage Sweet Spots Do More, Do it Faster… OLTP Virtual Databases Infrastructures Financial, gaming, real-time billing, VDI, Consolidated virtual trading, real-time monitoring, query infrastructures, user profiles… acceleration (DB2/Oracle)… Analytical Applications (OLAP) HPC, Cloud-scale Business intelligence, batch Computational Infrastructures processing, ERP systems, reporting, Applications massive data feeds… On-demand computing, content distribution, web, caching, metadata, GPFS, active file Simulation, modeling, rendering, FS management… metadata, scratch space, video on demand, thread efficiency… Financial Government E-Commerce HPC Telecom

  29. IBM FlashSystem High End Knockout (HEK) Low Latency Flash + Enterprise Storage Gain flexibility with Software Defined Storage Functions Solutions includes: Reduce floor space usage by 93% • 0.5PB / 1.1PB Usable Flash Capacity • Thin Provisioning, Easy Tier Reduce maintenance expenses • Local & Remote Replication • AES 256-bit encryption Reduce power & cooling costs by 74% • Real-time Compression Services & Support: Increase IOPS by up to 240% • 5 years of pre-paid maintenance • Technical Advisor services included • IBM professional services included *Comparable to other high end disk arrays (1.1PB usable capacity configurations with EFD & HDD)

  30. IBM FlashSystem High End Knockout (HEK) Accelerate Applications & Reduce Footprints Response Time (in microseconds) Power & Cooling Costs ($) £26,186 5,000 4x lower power & More than 20x better cooling consumption performance £6,407 250 IBM Flash Solution High End Solution IBM Flash Solution High End Solution Annual Raised Floor Costs ($) IOPS £864,000 £168,036 More than 2x higher IOPS 15x lower datacenter costs £360,000 £10,981 IBM Flash Solution High End Solution IBM Flash Solution High End Solution

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