iAgriculture: Agricultural Business & Technology Institute Ag - - PowerPoint PPT Presentation

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iAgriculture: Agricultural Business & Technology Institute Ag - - PowerPoint PPT Presentation

CTE Fall Conference Rancho Mirage, CA November 20, 2014 Hartnell College Salinas, CA iAgriculture: Agricultural Business & Technology Institute Ag Career Kristen Arps Exploration in Program Coordinator Dr. Susan Pheasant the Field


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Hartnell College Salinas, CA

Kristen Arps Program Coordinator

  • Dr. Susan Pheasant

Director

iAgriculture:

Ag Career Exploration in the Field

Agricultural Business & Technology Institute

CTE Fall Conference Rancho Mirage, CA November 20, 2014

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Agenda

› Introduction › Context › Program Overview › Process: Design, Plan, Implement › Assessment: Outcomes and Feedback › Reflection: Lessons Learned › Questions and Discussion

iAgriculture:

Ag Career Exploration in the Field

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What is iAgriculture?

› Ag career exploration program › Not-For-Credit activities/workshops › For community college and high school

students

› Experiential learning › Local agribusiness operations › Four-year university ag programs › Pilot funding: NIFA Grant

iAgriculture:

Ag Career Exploration in the Field

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Context

iAgriculture:

Ag Career Exploration in the Field

pic of the CAT??

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Hartnell CC District

› Salinas Valley – “Salad Bowl of the World” › Approx. 15,000 students annually

(unduplicated)

› 3 campuses › A Hispanic Serving Institution (HSI) › 65% of students are Latino/Hispanic › Many first-generation college students

iAgriculture:

Ag Career Exploration in the Field

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Hartnell CC District

› 85% receive federal and/or state

financial assistance

› 90% unprepared for college level math › 85% unprepared for college level English › Less than 10% of adults in District have

a bachelor’s degree or higher

› 39% of adults over 25 years old in District do not

have a high school diploma

iAgriculture:

Ag Career Exploration in the Field

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Agricultural Business & Technology Institute

  • Approx. 600 students enrolled in Ag courses

Degree Programs

› A.S. in Agriculture › Ag Business emphasis › Ag Production emphasis › Sustainable Ag emphasis (in progress) › Horticulture Technician emphasis (in progress) › A.S. in Advanced Diesel Technology › A.S. in Ag Industrial Technology (in progress)

Certificates also available in the above areas.

iAgriculture:

Ag Career Exploration in the Field

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Agricultural Business & Technology Institute

Certificate Programs

› Agricultural & Industrial Technology Program › Industrial Mechanics Certificate › Industrial Technician Certificate › Food Safety Certificate › Welding Technology Certificate › Automotive Technology Certificate

iAgriculture:

Ag Career Exploration in the Field

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iAgriculture

Program Overview

iAgriculture:

Ag Career Exploration in the Field

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Program Goals

Increase students’ awareness and knowledge of:

› Careers and career pathways in agriculture › Programs and courses › Themselves › The agriculture industry

iAgriculture:

Ag Career Exploration in the Field

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Program Design

› Workshop series including guest speakers and

field trips/site visits to local agribusinesses and transfer schools w/ ag programs

› Classroom activities to provide framework for

group discussion, personal reflection, and professional development (during iAg Week

  • nly)

› iAg Week: 1 full week in August before school

started (5 days, 9am-5pm daily)

› Monthly activities during Fall semester, including

field trips and visits to transfer schools

› Certificates of Participation issued

iAgriculture:

Ag Career Exploration in the Field

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iAgriculture

Implementation Process

iAgriculture:

Ag Career Exploration in the Field

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Process Overview

› Logistics › Industry/Agency Outreach › Marketing and Recruiting › Curriculum › Assessment

iAgriculture:

Ag Career Exploration in the Field

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Logistics

› Scheduling › Transportation › Food › Classroom space › Authorization forms › Thank you gifts

iAgriculture:

Ag Career Exploration in the Field

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Industry/Agency Outreach

“We’ve been waiting for you to ask!” Contacts made via:

› Hartnell Foundation Ag Steering Committee › Ag Institute Program Advisory Committees › AgKnowledge › Service organizations › Cold-calls › Referrals › Personal Interest/Life-long Learning

iAgriculture:

Ag Career Exploration in the Field

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Marketing & Recruitment

iAg Week Pre-program marketing and recruitment:

› Press release › Local media via our PR person › Industry contacts emailed, asked to post for

employees

› Flyers › Summer classes

Post-program publicity:

› President’s Weekly Report › KION news

iAgriculture:

Ag Career Exploration in the Field

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Marketing & Recruitment

iAg Fall Semester

Pre-program marketing and recruitment:

› Flyers › Faculty asked to promote (some gave extra credit) › Class visits › Counselors › Student leaders and student clubs (Ag Ambassadors) › Emails sent to industry contacts (to post for employees) › Started to build database of “Ag Enthusiasts” and did

most recruiting via email

Post-program publicity:

› President’s Weekly Report › Steering Committee and Program Advisory Committees

iAgriculture:

Ag Career Exploration in the Field

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Curriculum/Activities

Site Visits

› 3 Large-scale grower operations: berries, leafy

greens, mushrooms

› 2 Small-scale organic farms › 2 Flower production companies: orchids, cut flowers › 3 Laboratories: food safety testing, pest

management/disease control, berry breeding/ genomics

› 2 Ag machinery fabrication/manufacturing plants › 1 Terminal/wholesale market: floral (pending)

3 Transfer School Visits 1 Service-Learning Activity

iAgriculture:

Ag Career Exploration in the Field

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Curriculum/Activities

Guest Speaker Presentation Topics:

› Orientation in Food Safety Training in the Field

(train-the-trainer)

› Orientation in Food Safety Sampling and Testing › Agricultural Research (USDA-ARS/UCDavis) › Natural Resource Conservation (USDA-NRCS) › Pest Management with Canine Inspection Teams › Ag Sales and Marketing › Ag Law › Ag Internship Programs

iAgriculture:

Ag Career Exploration in the Field

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Curriculum/Activities

Classroom Activities & Discussions

› Why agriculture? › Reflection on impressions of agriculture and

personal experiences

› Informational interviewing / professional networking › Compare/contrast agribusinesses visited › Compare/contrast ag careers seen › Games: Ag Career Bingo, Ag Career Race,

Scavenger Hunt, Getting-to-Know-You Bingo

› Career advice received › Agribusiness best practices observed/learned › Sampling assignment for lab presentation

iAgriculture:

Ag Career Exploration in the Field

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Curriculum/Activities

iAg Week Binder

› Field Log › Worksheets for classroom activities › Job Search Guide › Informational Interview Guide › How to Write a Thank You Note › List of speakers and sites visited › Hartnell courses/certificates/degrees › UC & CSU ag transfer schools/degrees › Small notebooks for notes in field

iAgriculture:

Ag Career Exploration in the Field

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Curriculum/Activities

Field Log (sample components)

› Site Visit Record

› Observations and Reactions › Lessons Learned / Key Takeaways › Plan to Research Further / Learn More About

› Career in Focus

› Professional observed › Description of job/career › Aspects I liked / didn’t like › Education/training needed › Is this career an option for me?

› Informational Interview Record › Ag Lexicon – Key Terms & Concepts

iAgriculture:

Ag Career Exploration in the Field

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Assessment

iAg Week

› Final written reflections (with prompts) › Classroom discussions/focus group › Embedded in curriculum › Team debrief › Registration and participation data

Fall Semester

› Qualitative surveys › Registration and participation data

iAgriculture:

Ag Career Exploration in the Field

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Assessment

iAg Week Final Reflection Prompts:

› How have your ideas, impressions, understandings of

agriculture changed this week (if at all)?

› What did you learn that was completely new to you

this week?

› Is there anything that you wish you had learned

about that you did not?

› How might you use what you’ve learned in your

academic plans? In your professional career? In life in general?

Program Evaluation Prompts:

› Suggestions for content, logistics, recruiting

iAgriculture:

Ag Career Exploration in the Field

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iAgriculture

Program Outcomes

iAgriculture:

Ag Career Exploration in the Field

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Participation

Great response for pilot program: 49 participants total (unduplicated) Nearly 8% of Hartnell agriculture students High no-show rate: 33 registered but did not attend (unduplicated)

iAgriculture:

Ag Career Exploration in the Field

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Participant Profile

Male 52% Female 48%

Gender – Almost 50/50

Under 18 7% 18-24 66% 25-39 9% 40+ 9% Unknown 9%

Age - Average 22 years old

Under 18 18-24 25-39 40+ unknown

iAgriculture:

Ag Career Exploration in the Field

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Participant Profile

iAgriculture:

Ag Career Exploration in the Field

25% 18% 16% 10% 6% 3% 11% 11%

Program/Interest

Ag Production Ag Business Food Safety Hort/Crop Science/Greenhouse Welding/Fabrication Marketing/Communication Ag - General/Other Unknown

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Participant Feedback

Participants learned…

› “There are hundreds of career paths in ag from

being scientists to laborers to environmentalists and the list just go on and on.”

› “There is a broad amount of branches in the ag

world.”

› “There are a lot of other avenues to study in

Agriculture.”

› “All the different types of backgrounds people had

and how they ended up in the ag business.”

iAgriculture:

Ag Career Exploration in the Field

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Participant Feedback

Participants appreciated…

› “The opportunity to experience the “hands on” work like getting

into the labs.”

› “Walking through the shops and watching people work.” › “How humble some of the owners were, how willing to share their

knowledge and experience with us.”

› “Overall meeting great people who really enjoy and love

agriculture.”

› “Being able to talk to people in the ag business who have been

doing it for a while.”

› “Seeing and talking to different people with different backgrounds

that involve Ag.”

› “The communication the professors gave and how friendly the

students are is the atmosphere I want to be surrounded by.”

› “How we are given the opportunity to see our options.” › “Overall I found everything valuable, meeting the faculty, students

that transfer here, their stories. Most important though, would be the philosophy, learning by doing.”

iAgriculture:

Ag Career Exploration in the Field

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Participant Feedback

Participants found interesting…

› “The differences between the Big Grower vs. the

Small Grower, Organic needs vs. Conventional needs.”

› “How everyone in the group works together to

[reach] one objective.”

› “To observe how they put their skills into work.” › “How much engineering goes into the layout and

planning of design and how that template is fabricated based on what the customer wants.”

iAgriculture:

Ag Career Exploration in the Field

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Participant Feedback

Participants determined that…

› “You can absolutely find your passion and find a job

in ag!”

› “What I am studying for is the correct choice for me. › “It also encouraged me to continue and finish.” › “I will use what I learned to choose the career that

best fits me.”

› “I was just going to stop at Hartnell, but maybe I really

want to transfer.”

› “Today's trip has pushed me even further into

majoring and pursuing a career in agriculture.”

› “I can make it to transfer to this school and that there

are a lot of opportunities that we can take.”

› “I would also like to come back to my community

and do all the opportunities offered.”

iAgriculture:

Ag Career Exploration in the Field

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Host/Speaker Feedback

› “It was a great pleasure speaking with your students and I

am excited to hear they enjoyed the exposure to career

  • pportunities in food.”

› “Please feel free to contact me in the future with any such

  • pportunities or educational programs you might be putting

together.”

› “It was my pleasure. I always like talking to and with students

especially about farmland conservation issues and careers in agriculture.”

› “It a pleasure for me to host your college students at any

time my farm is always open for any one that wishes to learn

  • n how to grow organic food. Also keep in mind that at any

time you guys need anything related to my experience I'm here to help.”

› “I hope that you will arrange a similar tour in the future!”

iAgriculture:

Ag Career Exploration in the Field

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Outcomes/Impact

iAgriculture increases student awareness of:

› Career options in agriculture › Steps necessary to start on different career pathways › Education and training opportunities available at

Hartnell and beyond

› Agribusiness operations and systems through

experiential learning – which also reinforces classroom learning in ag courses

iAgriculture increases student:

› Experience speaking and networking with

professionals

› Confidence and pride and ability to honor ag

heritage

› Comfort-level and familiarity

iAgriculture:

Ag Career Exploration in the Field

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Outcomes/Impact

iAgriculture increases industry:

› Awareness of the Hartnell Ag Institute programs › Connection to Hartnell students as potential interns

and employees

iAgriculture offers faculty:

› Opportunities to enhance classroom learning

without using class time or resources

› Connection to industry and current industry

practices

iAgriculture:

Ag Career Exploration in the Field

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iAgriculture

Lessons Learned, Looking to the Future

iAgriculture:

Ag Career Exploration in the Field

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What went well?

› High student satisfaction

› Site visits interesting and eye-opening › Interactive presentations engaging and

informative

› Encouraged and excited about career options

› Classroom activities reinforced learning in field › Wide variety of businesses/agencies and

careers covered, exposed students to a lot

› Connections with industry hosts/speakers › Marketing and recruiting › Logistics

iAgriculture:

Ag Career Exploration in the Field

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What would we do differently?

› Daily program evaluation (not just at end of

week)

› Increase activities that encourage critical

thinking and analysis, application to their lives, as well as personal reflection and group discussion (daily)

› Evaluate design and schedule to maximize

positive impact: what frequency, how many days, how full each day should be

› More high school student recruitment

iAgriculture:

Ag Career Exploration in the Field

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What would we do differently?

› Vet speakers/plan with them ahead of time

› Content and format of presentations › Clear guidelines, expectations, time limits

› Gauge expectations better (students’ and ours)

› How to address no-show issue?

› Coordinators would know more about current

student services and resources (both were brand new)

› More use of social media and website (wasn’t

set up at that time)

iAgriculture:

Ag Career Exploration in the Field

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Goals for the Future

› Continue agribusiness visits to encompass every

major crop and career within local ag industry, particularly those that correspond to the certificates and degrees offered by Hartnell

› Continue to utilize guest speakers to educate,

train and motivate students

› technical content › “soft skills” such as leadership, communication,

professionalism and other employability skills

› Continue ag-related service-learning/volunteer

  • pportunities

iAgriculture:

Ag Career Exploration in the Field

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Goals for the Future

› Continue transfer school visits and provide more

than one visit to each per year

› Hold regular agriculture career/education

information sessions at Hartnell and local high schools

› Include more Monterey County high school

students in all activities

› Branch out to site visits in other regions (in CA, in

US, international)

› Incorporate industry and association events and

trainings

iAgriculture:

Ag Career Exploration in the Field

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Goals for the Future

› Integrate into a larger career development

curriculum/program, including internships and resume/interview/job prep workshops

› Integrate into the curriculum of relevant courses › Participation of at least 20% of Hartnell

agriculture students

› Become a core pillar of the Ag Institute

iAgriculture:

Ag Career Exploration in the Field

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Questions and Discussion

iAgriculture:

Ag Career Exploration in the Field

Contact us: Kristen Arps

Susan Pheasant, Ph.D.

karps@harntell.edu spheasant@hartnell.edu

Thank you to the following for making iAgriculture possible:

National Institute of Food & Agriculture Hartnell College & Dr. Zahi Kanaan-Atallah, Dean of Advanced Technology Grower Shipper Association Foundation Monterey County Ag Commission Office Darlene Din