SLIDE 1
CAC2011/3011 Applied Music and Design The Hong Kong Institute of Education, The Department of Cultural and Creative Arts Seminar Presentation Brief/Form Based on the topic of the final project you have chosen, you are required to research on different aspects of the specific applied music production or design product. In addition, a written paper of at least 1,000 words will be required. Procedures:
- 1. Based on the table A you have completed in the final project brief, provide us additional 1 case study (Fill
in table A1 below) of the chosen topic and conduct a seminar presentation on 9 & 12 Dec. Below is the table you have completed in the final project brief:
- A. Research process (Applies to Option 1-3)
Define problem CILO1,2 &4 (What are the design/musical problems? What problems do you want to solve by making this work? Who is your audience? Who is your client? What information will they want? What field(s) of cultural industry does/do your work fit in?) (No less than 50 words)
I observed that the membership cards of the 759 store are unable to represent their identity obviously. Designing a series of member’s card which is capable to express the concept of the store and attract the public to own them rather than only because of getting discount by having the member’s card. Therefore, the audience should be the public and the client is the 759 store. I guess they will like a simple but meaningful design which is able to show their characteristic. This work is related to business and creative arts in cultural industry.
Methods and steps of research CILO1,2 &4 (What are the methods you will adapt in this research? Interview? Survey? Note-taking? Photographing? List clearly the steps you will adapt in this research in order to produce a better work) (No less than 50 words)
Information: (through internet)
- Background and characteristic of 759
- Images (759 store membership card, samples of the cards which are