I observed that the membership cards of the 759 store are unable to - PDF document

CAC2011/3011 Applied Music and Design The Hong Kong Institute of Education, The Department of Cultural and Creative Arts Seminar Presentation Brief/Form Based on the topic of the final project you have chosen, you are required to research on different aspects of the specific applied music production or design product. In addition, a written paper of at least 1,000 words will be required. Procedures: 1. Based on the table A you have completed in the final project brief, provide us additional 1 case study (Fill in table A1 below) of the chosen topic and conduct a seminar presentation on 9 & 12 Dec. Below is the table you have completed in the final project brief: A. Research process (Applies to Option 1-3) Define problem (What are the design/musical problems? What problems do you want to solve CILO1,2 &4 by making this work? Who is your audience? Who is your client? What information will they want? What field(s) of cultural industry does/do your work fit in?) (No less than 50 words) I observed that the membership cards of the 759 store are unable to represent their identity obviously. Designing a series of member ’ s card which is capable to express the concept of the store and attract the public to own them rather than only because of getting discount by having the member ’ s card. Therefore, the audience should be the public and the client is the 759 store. I guess they will like a simple but meaningful design which is able to show their characteristic. This work is related to business and creative arts in cultural industry. Methods and steps of (What are the methods you will adapt in this research? Interview? Survey? research Note-taking? Photographing? List clearly the steps you will adapt in this CILO1,2 &4 research in order to produce a better work) (No less than 50 words) Information: (through internet) - Background and characteristic of 759 - Images (759 store membership card, samples of the cards which are creavtive)

A. Research process (Applies to Option 1-3) Interview: The concept of their original member ’ s card design - Case study: Select one creative member ’ s card to analyze - Drafts: At least 5 drafts about the member ’ s card - The above steps are preliminary estimates. I would like to follow them first but I am not sure that whether I can connect the staff from the 759 store to do an interview. If it is not successful, I will try to find some information from their official website to infer the concept behind their design. Analysis of the raw data (How can you use your raw data to generate something meaningful for your CILO1,2 &4 work? How does the raw data provide good resources for you to solve the design/musical problems?) (No less than 50 words) The other samples of membership card can inspire me and develop more suitable ideas. Plus, I can understand the main design elements of the card. For example, I am not supposed to add too much thing on the card because of the limited space. I think less is more. The most important thing is how to present the store clearly. The below images are quite impressive for me, although they are just some business card, their concepts are creative:

A. Research process (Applies to Option 1-3) Research findings (Identify the results of your research with no less than 50 words) CILO1,2 &4 According to some information from the internet, membership card is the main form of card is one of the most widely used and most popular consumer and business card types. By joining the membership card, the consumers can compare the price to get higher-quality products and services. It is necessary to understand the definition of member ’ s card and its function. It is valuable for developing my ideas. Project Description (Describe your project with no less than 50 words) CILO1,2 &4 The project is about designing a series of membership card for the 759 Store. It aims to reform their original card. It is because their cards are not unique enough and they cannot present their store completely. It is hard to find their characteristics on the cards. That is why I choose it as my target. Evaluation (Describe your final work and evaluate your work. Did I achieve what I have CILO1,2, 3 &4 planned? What would I do if I could re-do this work again? No less than 50 words) In this stage, there is nothing for the evaluation of the final work because I have not start the final work yet. It will be showed on the final project form.

C. Design product (Only applies to Option3) Define your design (i.e. Print advertisement, brochure, product design, interactive design, etc) product Membership Card Design For graphic design (What am I going to put in each page? What are the photos, illustrations, and/or texts am I going to put? What are the design elements being adapted in my work? Why do you think it is effective?) (No less than 30 words) The logo of the 759 store must show on the membership card. However, I would like to unify the style of their card and to present their concept. I will try to find out some objects which are able to represent their company. For product design (What are the design elements being adapted in my work? Why do you think it is effective?) (No less than 30 words) For interactive design (What are the design elements being adapted in my work? What is the interface in my work? Why do you think it is effective?) (No less than 30 words) Others (What are the design elements being adapted in my work? Why do you think it is effective?) (No less than 30 words) An additional case study to exemplify the topic you have chosen. For example, if you are researching on the topic of TV commerical in your final project, please provide us at least 1 example to support your research. A1. Case Study Case Study McDonalds ’ Tasty Card

A1. Case Study For more details, please check for the power point slide or essay. 2. Write a shot essay to analyze the case study you have chosen (No less than 1000 words) Tips: What was the design/musical problems? What problems did the designer want to solve by making this work? Who was the target audience? What information did the designer want to convey in this piece? What field(s) of cultural industry did the designer’s work fit in? Interpret and evaluate the effectiveness of the design/musical elements and strategies being adapted in the works you have chosen. 3. You’re required to conduct a seminar presentation (individual) on 9 or 12 Dec. Each presentation should be within 15 mins. Please use no more than 7 minutes to present your research topic (table A of the final project) and no more than 5 minutes to present your case study. 4. You’re required to upload your seminar presentation form (and PPT slides in PDF format if necessary) onto your own e-portfolio website. You also need to submit a hard copy by the end of the semester.