I N D I G O S E R V I C E M A N D Y D E S I G N V A N E S S A M - PowerPoint PPT Presentation

R E D I S C O V E R I N D I G O S E R V I C E M A N D Y D E S I G N V A N E S S A M I C H A E L A R I C H A R D J A C K I E N A I X I N

B U S I N E S S P R O B L E M revenue Indigo’s book sales are declining because 956,449 readers are able to purchase their books more quickly, conveniently and at a lower 950,000 cost using internet-based retailers. 920,149 900,000 878,785 867,668 850,000 800,000 750,000 year 2011 2012 2013 2014 http://static.indigoimages.ca/2014/corporate/Indigo_FY14AnnualReport.pdf

R E F R A M I N G T H E P R O B L E M We reframed this issue by looking at ways to rebuild a loyal customer base and generating an alternate revenue stream for Indigo.

F O R M

O P E N I N G Expansion through encouragement of aspiration and discovery { { expand by showcasing an alternative aspiration and discovery through approach that is different from creating or supporting stories current internet-based retailers

P R O P O S A L A platform that allows authors to showcase unpublished work and for readers to discover, support, and help bring their stories to the market.

O U R A U D I E N C E ASPIRING CANADIAN AUTHORS Authors with unpublished work need a way to showcase their work, to gain exposure and create a fan base. FICTION BOOK ENTHUSIASTS Fiction book enthusiasts have the need to discover new content and trending topics. In the last 2 years, juvenile book sales comprise one-third of book sales in Canada. Infographic: The Canadian Book Market. (2015). [Infographics on the Canadian Book Market]. Stats from The Canadian Book Market 2014. Retrieved from http://www.booknetcanada.ca/blog/2015/3/16/infograph- ic-the-canadian-book-market-2014.html#.VStp3_nF-Sr

A B O U T C L I E N T I n d i g o VISION Making Connections. Creating Experiences. BRAND PROMISE To add a little joy to our customers’ day each and every time they interact with us. MISSION STATEMENT To provide our customers with the most inspiring retail and digital environments in the world for books and life-enriching products and experiences.

I N S I G H T S The Luchtsingel Bridge By building this bridge, a connection is formed between surrounding areas and “dead zones” are revitalized with life and people. This crowdfunding project tests the policy framework and design visions for the city of Rotterdam and experiments with alternative development strategies for the city.

B R A N D S H I F T PROCESS OF COMMERCIAL PUBLISHING author’s manuscript promoting authors work A M A Z O N connects with publishers help author edit story proposal releases book to connects to hires book vendor author literary agent commercial publisher I N D I G O

B R A N D S H I F T OUR PROPOSED DIGITAL SERVICE author’s draft in our promoting authors work digital service connects with publishers A M A Z O N readers give feedback to author stories get selected by releases book to connects to book vendor author digital agent commercial publisher I N D I G O I N D I G O

A N S O F F M A T R I X F r a m e w o r k t o h e l p d e v e l o p s t r a t g i e s f o r f u t u r e g r o w t h i n b u s i n e s s e s Market Penetration Product Development Market Development Diversification existing market our proposal

D E S I G N S T R A T E G Y b l u e o c e a n s t r a t e g i e s After reframing, we used the Blue Ocean Strategy and shifted our service to strive towards differentiation and the formation of a new revenue stream rather than competing within the existing market.

C U S T O M E R J O U R N E Y F R A M E W O R K important touchpoints along the journey discover first use continued use release word of mouth + in-store website in-store website Receive recommendations Explore different Once a proposal is fully Published authors can have book from personal network or authors and stories supported, the author can signings and have their book discover the platform in-store confirm and exchange contact featured in in-store displays Authors can upload information with the publisher Readers can purchase a copy of their book proposals the book and locate their name inside

D I S C O V E R Previews are shown with a quote from the story to allow readers to discover content in a new way. BROWSE UPLOAD L I S T O F F E A T U R E D B O O K S T R E N D I N G T H E L O S T G A R D E N L O R D O F T H E T H E L O S T M U S K U L A T U R E N B U M B L E M E A T G A R D E N I am the most unfortunate of men. Rich, respected, fairly well educated and of sound health -- with many other “ L o r e m i p s u m “ D u i s m e t u s e s t , “ N u l l a m s o l l i advantages usually valued by those d o l o r s i t a m e t , c o m m o d o l a c u s . c i t u d i n . ” having them and coveted by those who c o n s e c t e t u r N u l l a m e u m a s s a a d i p i s c i n g e l i t , e u a r c u have them not -- I sometimes think that I s e d d o e i u s m o d f e r m e n t u m t e m p o r e u i s m o d . ” should be less unhappy if they had been i n c i d i d u n t ” denied me, for then the contrast between my outer and my inner life would not be continually demanding a painful attention. In the stress of privation and the need of effort I might sometimes forget the F o r e s t H e m m i n g w a y S u s i e L u F r a n c e s H u m b l e s o n 4 , 8 9 8 s u p p o r t e r s 2 , 5 6 1 s u p p o r t e r s 1 , 2 9 0 s u p p o r t e r s sombre secret ever baffling the conjecture magnam aliquam quaerat voluptatem. M I R R O R E D B L A C K B E A S T C O L O U R S O F T R A C K S T H E W A V E F r a n c e s H u m b l e s o n 1 , 2 9 0 s u p p o r t e r s “ A u c t o r a n t e “ S e d t r i s t i q u e “ L o r e m i p s u m “ I n t e g e r , a r c u a t s o l l i c i t u d i n . ” d o l o r s i t a m e t , c o n s e q u a t r u t r u m f a u c i b u s , t u r p i s . D u i s a t r i s u s m a u r i s , i n c o n s e c t e t u r v i t a e , l i b e r o . ” v e l i t l a c u s e g e t a d i p i s c i n g e l i t , l e o . ” s e d d o e i u s m o d