i-Media-Cities Kick-off meeting Bruxelles, May 23-24 2016 - - PowerPoint PPT Presentation

• Museo Nazionale del Cinema

Maria Adriana Prolo Foundation

• Urban Center Metropolitano

i-Media-Cities

Kick-off meeting Bruxelles, May 23-24 2016

MCT We are here!!! UCM We are here!!!

MCT CONTENTS

From the photographic collection

• 300/400 stills from 1860’s to 1950’s

From the film collection

• Extracts -11 fiction films
• 51 non fiction films

Duration: 8 hours approx

Timeline

1860 1888 1898 1911 1925 1931 1933 1945 1951

STILLS from 1860’s to 1950’s

FILMS from 1898 to 1950’s

1860-1880 15% 1881-1900 15% 1901-1920 10% 1921-1930 50% 1931-1950 10%

Horizon Time

Stills and Films content

1880-1900

• Artistic /historical catalogue of monuments and sites
• Celebratory images of Turin’s main events (Carnival,

Exhibitions, etc.) 1900-1950

• Documents related to the city’s urban development
• Historical events (War, Politic changes, Religious

Ceremonies, Holy Shroud Exposition, Sports events, etc.)

• Daily life through the ages

Stills: existing metadata - example

Photographic (25%)

Title: Torre Littoria - Photographer: Italo Bertoglio Date: 1934 negative/black and white/gelatin silver/ nitrate film/ cm 10x15 (inventory code: F40562)

Descriptive (25%)

Torre Littoria under construction shot from Palazzo Madama.

Keywords (10%)

Construction sites/Barocco Giovanni/Melis de Villa Armando

Geolocation (15%)

Turin/Piazza Castello

Filmographic (70%)

Title: Dopolavoristi in piscina nel nuovo palazzo STIPEL – Director: Unknown – Date: 1951 – Production: IT – Genre: Documentary. The video is a copy from the film print held by the Museo Nazionale del Cinema: 9,5mm, positive, acetate, 78m, 11’ at 18 fps, black and white, silent (inventory code: C23173)

Descriptive (30%)

Documentary showing employees (some with their families) at the recreational club

• f the STIPEL Company. From the roof of the

new STIPEL building, set up with pool and ping pong tables, we can see the center of Turin.

Keywords (20%)

Turin/STIPEL/Industry/Free Time/Booming/ Economy/Panorama

Geolocation (30%)

Turin/Palazzo STIPEL

Films: existing metadata - example

Proposal for metadata enrichment

Itineraries: Keywords related to different thematic itineraries across the city: Cinematographic, Esoteric, Industrial, Baroque, etc… Historical notes: Information about the history sites, curiosities and anecdotes

The case of PIAZZA CASTELLO focus on Architecture

Existing metadata

Torre Littoria under construction shot from via Viotti. Vittorio Zumaglino, Turin, 1933-34 Negative, b/w, gelatin silver/nitrate film/35mm

TORRE LITTORIA

In 1933 the architect Armando Melis de Villa (1889-1961) and the engineer Giovanni Bernocco sign the highest residential building project in Turin, created as part of the reconstruction of the new Via Roma. Originally intended to house the headquarters of the National Fascist Party, the tower was completely acquired by Royal Mutual Insurance Society (which financed the construction) and destined to luxury residences and offices.

Historical notes:

Metadata enrichment

Address: Piazza Castello Project by: Armando Melis De Villa, Giovanni Bernocco Chronology: 1933-1934 Keywords: Armando Melis De Villa/Mussolini/

Rationalism/Tall buildings/Via Roma Nuova/Piazza Castello/ Via Viotti/Urbanism/Società Reale Mutua Assicurazioni

Itineraries:

Infrastructures and the city Tall buildings Architecture and politics

INTERNATIONAL EXPOSITION 1911: extract on Piazza Castello

Existing metadata

Inauguration of International Exposition in

• Turin. The King of Italy Vittorio Emanuele III

and the Queen Elena greet the crowd in Piazza Castello. Director: [Roberto Omegna] – Production: S.A. Ambrosio, Turin – Time period: 29/04/1911. The video is a copy from: 35mm, positive, acetate, 267 m, 13’ a 18 f/s, black and white, silent, Italian inter-titles.

Historical notes:

The square was designed as a regular arcaded square in front of the Duke’s Palace at the end of the 16th century. The present design is the outcome of many interventions designed by Benedetto Alfieri in the second half of the 18th century. Defined as a regular arcaded square, it is part of a larger project by the architect and engineer Ascanio Vitozzi (1539-1615), elaborated for the Duke’s Palace and the Via Nuova (now Via Roma). By the end of 17th century. Piazza Castello is the heart of the baroque capital city.

Metadata enrichment

Address: Piazza Castello Project by: Ascanio Vittozzi, Benedetto Alfieri,

Vittorio Gallo et al.

Chronology: 16th-18thcentury Keywords: International Exhibition/

Industry/Technology/Childhood/Piazza Castello/Ascanio Vittozzi/Benedetto Alfieri/Big events

Itineraries:

The many uses of public spaces Public spaces as images of a political strategy and power The square, heart of the identity of a city

More contents on Piazza Castello

1760 1870 1920 1930

1951 1954 1942 1945

KEY THEMES

• Tourism
• Cinema
• Urbanism /Architecture/

Landscape/ Infrastructure

• Gender
• History
• Politics
• Environment
• Childhood
• Esotericism
• Society/ Fashion
• Celebrities
• Industry/Factory/Production

Turin & Cinema

Turin was the capital of Italian silent cinema.

Turin hosted famous directors, actors, technicians, film companies and movie theatres. The most important Italian silent films were shot in Turin.

Itala Film - Via Luisa del Carretto, 44

Still: studio building Maciste, 1915: studio entrance

S.A. Ambrosio - Via Mantova, 56

Still: the Ambrosio studio Cenerentola, 1913: studio entrance

Film company sites

Cinema Vittoria, via Gramsci, 4 Cinema Ambrosio, Corso Vittorio Emanuele II, 52

Movie theater sites

KEY AUDIENCES

• 1. Archives
• MCT website, social networks, press releases, flyers for

educational projects

• MCT International Festivals in Turin

TFF - CinemAmbiente - TGLFF (Gay and Lesbian Film Festival)

… other archives

• ICOM – International Council of Museums

Milan - July 2016 - the 24th General Conference

• Visit to the Museum – July 8th 2016
• Events for International Museum’s DAYs
• Presence on the “Museums and Landscapes” Census

… other archives

• Library of the Politecnico di Torino
• Libraries of the Università degli Studi di Torino
• Archivio Storico della Città di Torino
• Archivio di Stato di Torino
• Galleria d’Arte Moderna Torino
• Centro Storico Fiat

… other archives

• Museo Torino- City of Torino-Archivio Storico della Città di Torino
• Polo del ‘900
• Archivio Nazionale Cinema Impresa (CIAN) - Ivrea
• RAI TECHE . National Television Archives
• Centro Produzione RAI Torino
• MAUTO -Automobile Museum in Turin

• 2. ICT Experts
• Consorzio TOP-IX
• Istituto Superiore Mario Boella
• Fondazione Torino Wireless
• TIM Foundation

• 3. Researchers
• University of Turin

CINEDUMEDIA / CLE

• Politecnico di Torino
• INDIRE Torino
• Polo del ‘900
• Agnelli Foundation

RESEARCH FIELDS

History of Contemporary Architecture History of Urbanism Geography and Territorial Sciences Modern and Contemporary History Digital Humanities Political Sciences Sociology Anthropology Media Education

Dissemination Activities

• Conferences and seminars
• Thesis and PhD Thesis
• Focus groups
• Proceedings and papers
• Publications on scientific reviews

… Researchers

• 4. End Users
• MCT & UCM General Public, Journalists, social networks users,

bloggers, etc.

• Cinema Massimo (MCT Movie Theatre, 450 + 127+127 seats)
• National Museum of Cinema -Mole Antonelliana

Interactive touch-screen monitor for I-media Cities portal?

• MCT Media Library and Paper Archive

…End Users

• UCMap_ interactive exhibition at URBAN CENTER METROPOLITANO

The great transformation of Turin since the 1990’s.

… End Users

• Urban Centers/Institutes for Architecture worldwide
• International Book Fair of Torino
• Torino Città Capitale Association
• GRAN TOUR project
• Municipal Multimedia Library Archimede
• AMNC - National Museum of Cinema Association
• IZI.TRAVEL. The Storytelling Platform

… End Users Dissemination Activities

• Press activity with local and national newspapers, magazines,
• n-line magazines
• Events and conferences
• Urban itineraries for each city with the I-Media Cities platform
• On-line exhibitions on the cities involved
• Photography contest for young talents
• Digital storytelling
• Use of social media

SECONDARY TARGET GROUPS - EDUCATION

• 1. Universities

University of TURIN

• DAMS

Human Studies Dept.

• CAMPUS EINAUDI

Culture, Politics and Social Dept. Politecnico di Torino

… Universities Dissemination Activities

• PhD Thesis
• Internships
• I-media-cities as subject of specific degree courses/workshops
• Multidisciplinary focus groups with students for definition of user

requirements (anthropology, sociology, social sciences,..)

SECONDARY TARGET GROUPS – EDUCATION

• 2. Schools
• Regional School Offices – (Ministry of Instruction, University

and Research)

• ITER - City of Turin’s Educational Services
• Local school partners
• Fondazione per la Scuola – Compagnia di San Paolo

Partners using MCT collections for e-learning activities

• CENTO ANNI GRANDE GUERRA

Le scuole per la storia

La Fabbrica - www.centoannigrandeguerra.it

• T-SCUOLA

TRECCANI www.treccani.it/scuola

… Schools

Dissemination Activities

• Implementation in existing projects

e.g. The City I like - video contest on the city for teenagers

• Training Workshops for Teachers of all levels
• Focus groups for the implementation of new educational

projects using I-media-cities e-environment, with contents created by students

• i-media-city kit for educators and teachers

SECONDARY TARGET GROUPS - COMMERCIAL

• Franco Cosimo Panini Editore

Editorial project Città in gioco, journey and city discovery by kids

• Antenna International: Audio Tours & Guides for Museums
• ALMA EDITIONS – Almatv.it

Focus on Cinema and teaching of Italian language

• E-MENTOR. Knowledge Engeneering srl

SECONDARY TARGET GROUPS - COMMERCIAL

Dissemination Activities

• Edutainment, Gamification, Games, Learning Games
• APPS city guide for kids and adults
• Interactive narratives and digital storytelling

Fundings? CREATIVE EUROPE – Media - future calls for: Support for the Development of European Video Games

SUGGESTIONS

Make it accessible to all!

Torino + Cultura Accessibile Tactile Vision Onlus SUBTI-Access University of Macerata

HOW?

• Audio-descriptions
• Subtitles
• Legibility

….

Thank you for your attention! TH THE END