I just wanted to teach people not just to pass their test but be - - PowerPoint PPT Presentation
I just wanted to teach people not just to pass their test but be safe drivers. It's given me the tools to deliver something more hard-hitting to help students think about changing their behaviour and thought process. It's teaching
2 “I just wanted to teach people not just
Debbie Morphew, ADI
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“Approved Driving Instructors can use The Honest Truth to provide a targeted road safety initiative to learner drivers during their lessons to help people stay safer on Warwickshire’s roads.”
Phillip Seccombe, Warwickshire PCC
7 ✓ 75 ADIs – seeking more funding ✓ Across Warwickshire region ✓ Receiving The Honest Truth Gold Partnership ✓ Plus My Car My Rules
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✓ Based on idea following stop of vehicle by Sgt Olly Tayler ✓ Written by the driver ✓ Agreed to by the passengers
9 ✓ 2 month outdoor campaign across Warwickshire (Nov/Dec 2019) – 48 and 6 sheet posters and digital media ✓ Continuation of unique and striking animal heads concept ✓ Developmental input from two well known and well regarded road safety evaluators especially skilled in area of behavioural change theory ✓ ‘optimism bias’ of young people mean that suggestions that they are likely to be killed do not resonate – ‘it won’t happen to me’. The nearer the consequences, the more likely to act on them. ✓ Ensure use of imagery is not aspirational
10 ✓ 2 month outdoor campaign across Warwickshire (Jan/Feb 2019) – 48 and 6 sheet posters and digital media ✓ Developmental input from two well known and well regarded road safety evaluators especially skilled in area of behavioural change theory ✓ ‘optimism bias’ of young people mean that suggestions that they are likely to be killed do not resonate – ‘it won’t happen to me’. ✓ Highlighting consequences that have a direct impact on young drivers and are assumed to be more likely to happen.
11 The PCC is pleased to be working with…the Honest Truth to raise awareness of the dangerous behaviours that increase the risk of death and serious injury on our roads such as driving whilst tired or under the influence of drink
Alison Hernandez, Devon and Cornwall PCC
12 ✓ 25 ADIs ✓ Across North Devon ✓ Receiving The Honest Truth Gold Partnership ✓ Recruiting in Plymouth and Exeter
13 ✓ Awareness campaign ✓ Involvement of local haulier ✓ Travelling along key route ✓ Across North Devon and beyond
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✓ “I am eager to build a collaborative partnership and develop joint working opportunities… I would be happy to promote The Honest Truth to ADIs via targeted county specific emails and test centre
being fully funded by a PCC or road safety partnership.” ✓ Mike Warner, Senior External Affairs Manager
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✓ “The ADINJC have been supporters of the Honest Truth for many years as it allows us to open the door for us to have difficult discussions with
friendly way and allows students to make up their
As ADIs it means a lot to be appreciated as road safety professionals and we can choose the level to get involved and the small subscription fee gives excellent value for money.” ✓ Sue Duncan, Secretary of ADINJC
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Founder, FirstCar
Watching The Honest Truth develop over the years, I’ve always been impressed with the passion and innovation they’ve brought to young driver road safety. Identifying the
these vital road safety messages was a stroke of genius and FirstCar are delighted to be giving THT a home. We are all very excited to help this great initiative continue to extend its reach and influence in the new driver sector.
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Whilst we can educate and advise new drivers, they are they ones who need to step-up and act, both as drivers and as passengers. Action is only achieved through empowerment.
The Honest Truth focuses on facts. Evidence shows shock tactics are not an effective form of education or behaviour change, we feel young people can be trusted with the truth.
With the best of intentions, road safety often focuses on the negative consequences of poor behaviour. The Honest Truth provides practical and actionable advice to help new drivers prevent/break bad habits and make better decisions.
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harnesses the power of the ADI/learner relationship.
and guidance, helping ADIs to quickly and easily deliver key road safety messages within driving
in for driving instructors.
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ADIs deliver one of ten ‘Truths’ on topics such as drug driving or inappropriate speed.
In total this should take less than five minutes of a one or two hour lesson.
Then have a short discussion about what their pupil has read and answer any questions.
Additionally, 90 second Truth Films are provided to be played on tablet or phone for richer experience.
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their tests as quickly and cheaply as possible, so spending a lot of time on road safety is not an option.
conveyed effectively, within just a few minutes per lesson.
e-learning course annually to maintain their Honest Truth
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✓ ADI Truth Pack and download ✓ 50 x Truth cards for your learners ✓ 50 x Young Driver Guide ✓ 50 x Parent Guide ✓ 4 films for use in lesson ✓ Video and logos for your use ✓ Car sticker
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✓ Every ADI receives one ‘Truth Card’ per learner. ✓ On the front of the card is a series of white circles with watermarks for each of the 10 ‘Truths’. ✓ When the ADI delivers each of the topics, they initial within the circle to mark it as complete. ✓ When the learner has completed the card, they enter their details online for the chance to win some great prizes.
23 ✓ Easy to use
These resources can be used within the context of a driving lesson and should take no more than 3-5 mins to deliver and give the ADI the opportunity to consistently weave education about attitude and behaviour into lessons, in addition to the skill and knowledge-based training required to pass the driving test.
✓ Credibility
By delivering ‘The Honest Truth’ an ADI will be seen to be delivering road safety messages and so this will enhance credibility and professionalism.
✓ Lead generation
An Honest Truth ADI will receive a free listing on the Honest Truth website which is searchable by postcode and will be used by parents and students looking to find a driving instructor. This website is promoted nationally and locally by road safety teams as a way to find ADIs who’ve committed to delivering road safety education as part of normal driving lessons.
✓ Contribute towards ADIs’ CPD
Honest Truth ADIs can login to quarterly webinars to share best practice and engage in conversation.
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✓ Listing on the THT website ✓ Online training ✓ Truth Pack ✓ Truth Films (x4) ✓ Truth Cards (x50 pa) ✓ THT Partner car decal ✓ THT logos for marketing ✓ 50 Young Driver Guides
per year /£5pm ✓ Listing on the THT website ✓ Online training ✓ Truth Pack ✓ Truth Films (x4) ✓ Truth Cards (x50) ✓ THT Partner car sticker
per year /£2pm ✓ Listing on the THT website ✓ Online training ✓ Truth Pack ✓ Truth Films (x4) ✓ Truth Cards (x50 pa) ✓ THT Partner car decal ✓ THT logos for marketing ✓ 50 Young Driver Guides (pa) ✓ 50 Parent Guides (pa) ✓ Co-branded THT promo film
per year /£9pm
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26 “The Honest Truth was truly like a eureka moment
for me when I saw it for the first time. It's a tremendous education tool for me and without doubt a first-class learning experience for my students. The Honest Truth works because of the simplicity
imagery and supporting materials. The students are engaged from the beginning, with many having their own real-life story to tell!
Jim Primrose, ADI
27 I’m really pleased to be affiliating Caledonian LDT with The Honest Truth. Our ADIs are looking forward to getting started delivering the course to their clients, and to increasing the quality and value for money of their lessons while making a real difference to new driver safety.” Stewart Lochrie, Caledonian Driving School, Governing Committee Member of ADINJC