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200 300 400 500 600 700 800 900 06:00 07:00 08:00 09:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 HUNGER SIGNALS (GHRELIN LEVELS IN PG/ML) HOUR OF THE DAY
Hungry feeling during a normal day
Hungry feeling during a normal day HUNGER SIGNALS (GHRELIN LEVELS - - PowerPoint PPT Presentation
Hungry feeling during a normal day HUNGER SIGNALS (GHRELIN LEVELS - - PowerPoint PPT Presentation
Hungry feeling during a normal day HUNGER SIGNALS (GHRELIN LEVELS IN PG/ML) 900 800 700 600 500 400 300 200 06:00 07:00 08:00 09:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 HOUR OF THE DAY Experiences Snack feeling
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Snack feeling at the end of the day Need for energy Need for healthy & savory Need for convenience
Experiences
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Do you want to your hungry ride back home?
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CREAMY lupin hummus
Lupin beans, tahin, lemon juice, olive oil, spices (garlic, paprika, chili, cumin).
CRUNCHY cracker
Wholegrain rye flour, oats, flax seeds, sesame seeds, beetroot pulp and juice, seaweed flakes, onion peel flakes and powder, olive oil, water.
made of = lummus
Wait what?
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Source of protein
12,4 g / 100 g 13,3 energy% (kcal)
Low in salt
0,09 g / 100 g
High in fibre
13,3 g / 100 g
Nutritional values & benefits
372,7 149,1 1559,5 623,8 23,8 9,5 2,8 1,1 23,7 9,5 8,7 3,5
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How it’s made?
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How it’s made?
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How it’s made?
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How it’s made?
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How it’s made?
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How it’s made?
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How it’s made?
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How it’s made?
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Our target group?
✓ Adults 18-65 y/old – students and employees ✓ Traveling home from work by car or by public transport
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How to reach the consumer?
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Reload & explode
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- Vending machines
- Canteens
- To-go shops
- Gasoline stations
- Supermarkets
Where to buy?
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Grab it, pop it & enjoy it!
- Plastic hexagon shaped
tube with pressure cap
- Recyclable and strong
- Five per tube
Packaging
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➔ Locally sourced main ingredients: Lupin Seaweed Beetroot Flax seeds Rye (=winter rye) Oats ➔ Onion peel powder & flakes from residue stream Mol Onion Ingredients
Think globally, act locally!
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Middle eastern food is hot! HUMMUS!
How to
- utstand our
market competitors?
Vegetarian/plant-based Healthful indulgence snacking
*Sources: Innova Market Insights, Barilla Center & Distrifood
Following the trends
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Main competitors?
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Let´s compare!
Energy (kcal)
373
Fat (g)
23,8
CHO (g)
23,7
Protein (g)
12,4
Fibre (g)
13,3
Salt (g)
0,09
Energy (kcal)
458
Fat (g)
24,0
CHO (g)
41,1
Protein (g)
10,6
Fibre (g)
17,8
Salt (g)
0,75 / 100 g / 100 g
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Let´s compare!
Energy (kcal)
373
Fat (g)
23,8
CHO (g)
23,7
Protein (g)
12,4
Fibre (g)
13,3
Salt (g)
0,09
Energy (kcal)
458
Fat (g)
24,0
CHO (g)
41,1
Protein (g)
10,6
Fibre (g)
17,8
Salt (g)
0,75 / 100 g / 100 g
SLIDE 26
Let´s compare!
Energy (kcal)
373
Fat (g)
23,8
CHO (g)
23,7
Protein (g)
12,4
Fibre (g)
13,3
Salt (g)
0,09
Energy (kcal)
458
Fat (g)
24,0
CHO (g)
41,1
Protein (g)
10,6
Fibre (g)
17,8
Salt (g)
0,75 / 100 g / 100 g
SLIDE 27
Let´s compare!
Energy (kcal)
373
Fat (g)
23,8
CHO (g)
23,7
Protein (g)
12,4
Fibre (g)
13,3
Salt (g)
0,09
Energy (kcal)
458
Fat (g)
24,0
CHO (g)
41,1
Protein (g)
10,6
Fibre (g)
17,8
Salt (g)
0,75 / 100 g / 100 g
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Let´s compare!
Energy (kcal)
373
Fat (g)
23,8
CHO (g)
23,7
Protein (g)
12,4
Fibre (g)
13,3
Salt (g)
0,09
Energy (kcal)
458
Fat (g)
24,0
CHO (g)
41,1
Protein (g)
10,6
Fibre (g)
17,8
Salt (g)
0,75 / 100 g / 100 g
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Let´s compare!
Energy (kcal)
373
Fat (g)
23,8
CHO (g)
23,7
Protein (g)
12,4
Fibre (g)
13,3
Salt (g)
0,09
Energy (kcal)
458
Fat (g)
24,0
CHO (g)
41,1
Protein (g)
10,6
Fibre (g)
17,8
Salt (g)
0,75 / 100 g / 100 g
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Let´s compare!
Energy (kcal)
373
Fat (g)
23,8
CHO (g)
23,7
Protein (g)
12,4
Fibre (g)
13,3
Salt (g)
0,09
Energy (kcal)
458
Fat (g)
24,0
CHO (g)
41,1
Protein (g)
10,6
Fibre (g)
17,8
Salt (g)
0,75 / 100 g / 100 g
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Let´s compare!
Energy (kcal)
373
Fat (g)
23,8
CHO (g)
23,7
Protein (g)
12,4
Fibre (g)
13,3
Salt (g)
0,09
Energy (kcal)
458
Fat (g)
24,0
CHO (g)
41,1
Protein (g)
10,6
Fibre (g)
17,8
Salt (g)
0,75
3 4 5 6 7 8
Crunchiness Creaminess Saltiness Dryness Overall grade
Wasa Hummus Sandwich Surviball
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3 4 5 6 7 8
Crunchiness Creaminess Saltiness Dryness Overall grade
Let´s compare!
Energy (kcal)
373
Fat (g)
23,8
CHO (g)
23,7
Protein (g)
12,4
Fibre (g)
13,3
Salt (g)
0,09
Energy (kcal)
458
Fat (g)
24,0
CHO (g)
41,1
Protein (g)
10,6
Fibre (g)
17,8
Salt (g)
0,75
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3 4 5 6 7 8
Crunchiness Creaminess Saltiness Dryness Overall grade
Let´s compare!
Energy (kcal)
373
Fat (g)
23,8
CHO (g)
23,7
Protein (g)
12,4
Fibre (g)
13,3
Salt (g)
0,09
Energy (kcal)
458
Fat (g)
24,0
CHO (g)
41,1
Protein (g)
10,6
Fibre (g)
17,8
Salt (g)
0,75
Expected to-go retail price:
€
Ingredients € 0,28 Packaging € 0,03 Processing € 0,05
Preliminary cost analysis
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‘We believe in making healthy options convenient and tasty for everybody’ ‘By inspiring consumers to choose for a healthy, convenient and taste exploding snack-to-go’ 'The creation and promotion of Surviballs: Reload & Explode!’
Our mission
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Video
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And now… Time to the rest of the presentations!
Just grab it, pop it & enjoy it!
Master Health Food Innovation Management