Hungry feeling during a normal day HUNGER SIGNALS (GHRELIN LEVELS - PowerPoint PPT Presentation

Hungry feeling during a normal day HUNGER SIGNALS (GHRELIN LEVELS IN PG/ML) 900 800 700 600 500 400 300 200 06:00 07:00 08:00 09:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 HOUR OF THE DAY

Experiences Snack feeling at the end of the day Need for energy Need for healthy & savory Need for convenience

Do you want to your hungry ride back home?

Wait what? CREAMY lupin hummus Lupin beans, tahin, lemon juice, olive oil, spices (garlic, paprika, chili, cumin). CRUNCHY cracker Wholegrain rye flour, oats, flax seeds, sesame seeds, beetroot pulp and juice, seaweed flakes, onion peel flakes and powder, olive oil, water. made of = lummus

Nutritional values & benefits 372,7 149,1 1559,5 623,8 23,8 9,5 2,8 1,1 23,7 9,5 8,7 3,5 Source of Low in salt High in fibre 0,09 g / 100 g 13,3 g / 100 g protein 12,4 g / 100 g 13,3 energy% (kcal)

How it’s made?

How it’s made?

How it’s made?

How it’s made?

How it’s made?

How it’s made?

How it’s made?

How it’s made?

Our target group? ✓ Adults 18-65 y/old – students and employees ✓ Traveling home from work by car or by public transport

How to reach the consumer?

Reload & explode

Where to buy? Vending machines • Canteens • To-go shops • Gasoline stations • Supermarkets •

Packaging Plastic hexagon shaped • tube with pressure cap Recyclable and strong • Five per tube • Grab it, pop it & enjoy it!

Think globally, act locally! ➔ Locally sourced main ingredients: Lupin Seaweed Beetroot Flax seeds Rye (=winter rye) Oats ➔ Onion peel powder & flakes from residue stream Mol Onion Ingredients

Following the trends Healthful indulgence snacking How to Middle eastern outstand our food is hot! market HUMMUS! competitors? Vegetarian/plant-based *Sources: Innova Market Insights, Barilla Center & Distrifood

Main competitors?

Let ´ s compare! Energy Fat CHO Protein Fibre Salt (kcal) (g) (g) (g) (g) (g) / 100 g 458 24,0 41,1 10,6 17,8 0,75 Energy Fat CHO Protein Fibre Salt (kcal) (g) (g) (g) (g) (g) / 100 g 373 23,8 12,4 0,09 23,7 13,3

Let ´ s compare! Energy Fat CHO Protein Fibre Salt (kcal) (g) (g) (g) (g) (g) / 100 g 458 24,0 41,1 10,6 17,8 0,75 Energy Fat CHO Protein Fibre Salt (kcal) (g) (g) (g) (g) (g) / 100 g 373 23,8 12,4 0,09 23,7 13,3

Let ´ s compare! Energy CHO Fat Protein Fibre Salt (kcal) (g) (g) (g) (g) (g) / 100 g 458 24,0 41,1 10,6 17,8 0,75 CHO Energy Fat Protein Fibre Salt (g) (kcal) (g) (g) (g) (g) / 100 g 373 23,8 12,4 0,09 23,7 13,3

Let ´ s compare! Energy Fat CHO Protein Fibre Salt (kcal) (g) (g) (g) (g) (g) / 100 g 458 24,0 41,1 10,6 17,8 0,75 Energy Fat CHO Protein Fibre Salt (kcal) (g) (g) (g) (g) (g) / 100 g 373 23,8 12,4 0,09 23,7 13,3

Let ´ s compare! Energy Fat CHO Protein Fibre Salt (kcal) (g) (g) (g) (g) (g) / 100 g 458 24,0 41,1 10,6 17,8 0,75 Energy Fat CHO Protein Fibre Salt (kcal) (g) (g) (g) (g) (g) / 100 g 373 23,8 12,4 0,09 23,7 13,3

Let ´ s compare! Energy Fat CHO Protein Fibre Salt (kcal) (g) (g) (g) (g) (g) / 100 g 458 24,0 41,1 10,6 17,8 0,75 Energy Fat CHO Protein Fibre Salt (kcal) (g) (g) (g) (g) (g) / 100 g 373 23,8 12,4 0,09 23,7 13,3

Let ´ s compare! Energy Fat CHO Protein Fibre Salt (kcal) (g) (g) (g) (g) (g) / 100 g 458 24,0 41,1 10,6 17,8 0,75 Energy Fat CHO Protein Fibre Salt (kcal) (g) (g) (g) (g) (g) / 100 g 373 23,8 12,4 0,09 23,7 13,3

Let ´ s compare! Energy Fat CHO Protein Fibre Salt Crunchiness (kcal) (g) (g) (g) (g) (g) 8 458 24,0 41,1 10,6 17,8 0,75 7 6 5 Energy Fat CHO Protein Fibre Salt Overall grade Creaminess (kcal) (g) (g) (g) (g) (g) 4 373 23,8 12,4 0,09 3 23,7 13,3 Wasa Hummus Sandwich Surviball Dryness Saltiness

Let ´ s compare! Energy Fat CHO Protein Fibre Salt Crunchiness (kcal) (g) (g) (g) (g) (g) 8 458 24,0 41,1 10,6 17,8 0,75 7 6 5 Energy Fat CHO Protein Fibre Salt Overall grade Creaminess (kcal) (g) (g) (g) (g) (g) 4 373 23,8 12,4 0,09 3 23,7 13,3 Dryness Saltiness

Let ´ s compare! Preliminary cost analysis Energy Fat CHO Protein Fibre Salt Ingredients € 0,28 Crunchiness (kcal) (g) (g) (g) (g) (g) 8 Packaging € 0,03 458 24,0 41,1 10,6 17,8 0,75 7 Processing € 0,05 6 5 Energy Fat CHO Protein Fibre Salt Overall grade Creaminess (kcal) (g) (g) (g) (g) (g) 4 373 23,8 12,4 0,09 3 23,7 13,3 Expected to-go retail price: € Dryness Saltiness

Our mission ‘We believe in making healthy options convenient and tasty for everybody’ ‘ By inspiring consumers to choose for a healthy, convenient and taste exploding snack-to- go’ 'The creation and promotion of Surviballs: Reload & Explode!’

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And now… Time to the rest of the presentations! Just grab it, pop it & enjoy it! Master Health Food Innovation Management