https://www.youtube.com/user/ShenStrengthNumbers The Outcome The - - PowerPoint PPT Presentation

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https youtube com user shenstrengthnumbers the outcome

Jan 27, 2024 178 likes •347 views

https://www.youtube.com/user/ShenStrengthNumbers The Outcome The Outcome From 2011 2013: 19% decrease in lifetime alcohol use 31% decrease in past month alcohol use 52% decrease in binge drinking 16% increase of students who

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https://www.youtube.com/user/ShenStrengthNumbers

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The Outcome

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From 2011 – 2013:

19% decrease in lifetime alcohol use
31% decrease in past month alcohol use
52% decrease in binge drinking
16% increase of students who think it’s uncool to drink

alcohol.

5% decrease in riding with a drunk driver.
99.5% did not drive drunk (3.5% increase).

The Outcome

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The Outcome

66 54 44 41 32 22 30 21 10

2008 2011 2013

Alcohol Use Trends, 2013 (%)

Lifetime Alcohol Use Regular Alcohol Use Binge Drinking

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May encounter some resistance about effectiveness of strategy.
Adults and teens favor different marketing strategies.
Commit to what you can handle, understand your group’s capacity.
Students don’t like surprises (negative reaction to courtyard signs).
Interactive components make the campaign exciting and engaging.
Be realistic.
Know your message, the marketing company works for you.
Watch Episodes 4, 5, and 6 first.

Lessons Learned

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H. Wesley Perkins, Ph.D.

www.alcoholeducationproject.org

Marketing for Good

http://www.marketingforgood.biz/

Verdentity

http://www.verdentity.com/

Shenendehowa Central School District

http://shenet.org/

Bach Harrison, L.L.C.

http://bach-harrison.com/

Resources

Prevention Council of Saratoga County Shen Coalition Project Staff: Robin Lyle, Evan Williamson, Tonya Coulter, LeeAnn Mandrillo

http://preventioncouncil.org/