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http://www.magic4walls.com/wallpaper/tag/giant-apple-pie - - PowerPoint PPT Presentation

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Who cares about Drupal? How to win hearts and minds of businesses DrupalCon Dublin 27.9.2016 sustainable websites Imre Gmelig Meijling sustainable websites LimoenGroen Sustainable websites Online strategy // Digital marketing Dutch Drupal

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Who cares about Drupal?

How to win hearts and minds of businesses DrupalCon Dublin 27.9.2016

sustainable websites

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Imre Gmelig Meijling

LimoenGroen Sustainable websites Online strategy // Digital marketing @imregmelig Dutch Drupal Association Lead DrupalJam 2013-2016

sustainable websites

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http://www.magic4walls.com/wallpaper/tag/giant-apple-pie

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http://www.magic4walls.com/wallpaper/tag/giant-apple-pie

It's not just about community It's no longer about good code Rational heads talking Assumption ITMOAFU

Observations

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Fear controls needs divides controlling contract schemes negate judges anxiety hoard tension attack Love allows wants unites freeing expand dreams creates accepts patience share relax amend

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Loyalty leaders grow 2.6 times faster than competitor average*

* Source: Bain & Company

http://adsoftheworld.com/media/print/dominos_pizza_street

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✓ Physical performance ✓ Senses touched ✓ Emotions raised ✓ On all touchpoints ✓ Intuitively measured against expectations

Service Design: great Customer Experience (CX)

http://www.slideshare.net/Clockwork/adfolive-seminar-clockwork-hoe-onmisbaar-is-jouw-dienstverlening

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How to create a great Customer Experience

Performance focus (Head)
 Performance that exceeds expectations.
 Product features, Quality, Speed, Price Emotional focus (Heart)
 Delight customers in a personal or emotional way 
 They know me, They listen to me, They share my values

Great, it works! Wow, that's amazing!

http://www.slideshare.net/Clockwork/adfolive-seminar-clockwork-hoe-onmisbaar-is-jouw-dienstverlening

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Are you striving to be meaningful for people? Or are you just trying to get that website done well?

http://www.businesstoday.in/magazine/lbs-case-study/case-study-tesco-virtually-created-new-market-based-on-country-lifestyle/story/214998.html

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http://www.altimetergroup.com/2014/11/how-good-is-your-social-business-governance/

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http://www.presentationgo.com/presentation/twisted-banners-aida-powerpoint-diagram/

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http://www.crownpeak.com/images/digital-touchpoints.png

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Load Shoot Unload Develop Enlarge Print Store Share

35mm

if we map the user’s journey...

http://www.slideshare.net/Dries/state-ofdrupaljune2014

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Load Shoot Unload Store Share

35mm instamatic 1985

each advance removes steps…

Develop

http://www.slideshare.net/Dries/state-ofdrupaljune2014

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Load Shoot Store Share

polaroid 1970

reduces effort…

http://www.slideshare.net/Dries/state-ofdrupaljune2014

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Shoot Store
 share

iphone 2005

http://www.slideshare.net/Dries/state-ofdrupaljune2014

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content profile template deploy plan design paywall auth system error handler xml/json/ rss file system email handler css/js db schema queries relate data geo integration seo rest auth backup system web service

The site builders journey in the dynamic web

caching rest endpoint

http://www.slideshare.net/Dries/state-ofdrupaljune2014

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core configure write deploy theme modules

with drupal 8, we MADE THE ASSEMBLED web even more powerful

http://www.slideshare.net/Dries/state-ofdrupaljune2014

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“disintermediation”

!

(a big word for cutting 


  • ut the middleman)

http://www.slideshare.net/Dries/state-ofdrupaljune2014

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https://www.youtube.com/watch?v=502ILHjX9EE

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https://readyfundgo.com/entrepreneurs-mvp-crowdfunding-technology/

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We are radically and uncomfortably transparent.

Source: Hubspot Code Culture v7

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Photo: Mel Evans AP Photo/Mel Evans

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Proper product development is perfectly

  • kay.

Consider you may need more to stay relevant and win the hearts and minds of businesses.

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#1 Expand to Service Design
 Combine great performance with customer experience to add value to people's lives.

http://www.businesstoday.in/magazine/lbs-case-study/case-study-tesco-virtually-created-new-market-based-on-country-lifestyle/story/214998.html

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#2 Build on trust, not (just) contracts
 Focus on the team, not the terms. Contracts are good. So is trust.

http://pexels.com

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#3 Ensure a Definition of Succes
 Make sure you have a DoS, aligned with digital maturity.

http://9gag.com

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#4 Show, don't tell
 Show examples of how you will make people's lives easier. 
 Understand what is needed, use what's already there.

http://fabquote.co/show-me-dont-tell-me-quote/

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#5 Live through projects as you live your life
 It's people's work. Express your values. 
 Have everyone understand the bigger picture and work it together.

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Go out there and talk to people!

https://upload.wikimedia.org/wikipedia/commons/3/3a/Guinness_7686a.jpg @imregmelig Love to hear your insights :-)

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#1 Increase in Service Design #2 Build on trust, not (just) contracts #3 Ensure a Definition of Succes #4 Show, don't tell #5 Live through projects as you live your life

sustainable websites

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www.limoengroen.nl | +31 20 - 737 1880 | hallo@limoengroen.nl

https://events.drupal.org/dublin2016/sessions/who-cares-about-drupal

sustainable websites