CLOSE TO HOME RISK AVERSION IS THINKING OUTSIDE DISTANCING CRITICAL THE BOX CONTROL HOW WILL THE PANDEMIC IMPACT TRAVEL IN ONTARIO THIS YEAR? RESEARCH AND ANALYSIS FROM CANADA’S LEADING PUBLIC AFFAIRS AND MARKET RESEARCH EXPERTS
THREE TAKEAWAYS 1. PUBLIC ANXIETY ABOUT THE PANDEMIC IS DOWN BUT PERSISTS. 2. TRAVEL BEHAVIOUR WILL SHIFT SUBSTANTIALLY THIS YEAR. 3. MITIGATING RISK WHILE MAKING IT EASIER FOR TRAVELERS TO VENTURE FROM HOME IS FUNDAMENTAL.
HOW WILL THE P HOW WILL THE PANDEMIC ANDEMIC IMP IMPACT ACT TRA TRAVEL? VEL? WHA T’S THE NEW NORMAL?
SURVEY DESIGN ONLINE SURVEY OF 3,000 TRAVELERS • 2,000 LIVING IN ONTARIO • JUNE 3 TO 14, 2020 •
POSTPONED A TRIP 62% CANCELLED A TRIP THE IMP THE IMPACT ACT OF OF 57% COVID COVID ON T ON TOURISM OURISM CHANGED DESTINATION 19% WHA T’S THE NEW NORMAL?
JUMP BACK IN 6% TEST THE WATER FIRST WHEN WHEN IT IT CO COMES MES TO TO 48% RET RETURNING TO URNING TO TRAVEL, WILL YOU… GET BACK IN CAREFULLY 46% WHA T’S THE NEW NORMAL?
NOW’S THE TIME TO ENCOURA ENCOURAGE O GE ONT NTARIANS ARIANS TO E TO EXPLORE XPLORE ONT ONTARIO ARIO WHA T’S THE NEW NORMAL?
INTERNATIONALLY 68% I WON’T FEEL FEEL TO THE US CO COMFOR MFORTABLE ABLE 67% TRA TRAVELING THERE VELING THERE WITHIN WITHIN THE N THE NEXT EXT 6 MONTHS 6 MONTH TO ANOTHER PROVINCE 52% WHA T’S THE NEW NORMAL?
HOW LONG BEFORE YOU WILL TRAVEL… Out of town but within your 33% 27% 14% 9% 5% 12% region To another region within your 23% 27% 18% 13% 6% 14% province To another province 13% 20% 22% 20% 10% 16% To the United States 7% 10% 15% 29% 23% 16% Internationally 6% 6% 13% 31% 24% 20% ASAP 3 months 6 months 12 months+ Not until there is a vaccine Not sure yet
WHA WHAT KINDS OF T T KINDS OF TRIP RIPS S WILL WILL TRA TRAVELE VELERS FEEL RS FEEL COMFOR COMFORTABLE DOING? ABLE DOING? WHA T’S THE NEW NORMAL?
LAST Y LA ST YEAR EAR THIS YEAR THIS Y EAR DAY TRIPS DAY TRIPS 75% 65% SHORTER TRIPS, SHO TER TRIPS, OVERNIGHT OVERNIGHT 60% 47% CLO CLOSER SER TO HO TO HOME. ME. WEEK OR MORE WEEK OR MORE 32% 44% WHA T’S THE NEW NORMAL?
SMALL TOWN/RURAL 66% SMALLER TOWNS, SMALLER TOWNS, SMALL CITY 57% OUTDOORS, OUTDOORS, LESS LESS DENSITY DENSITY. LARGE CITY 32% WHA T’S THE NEW NORMAL?
YOUR CAR 87% 202 2020 0 IS THE IS THE TRAIN 33% YEAR OF THE YEAR OF THE ROAD TRIP ROAD TRIP . AIRPLANE 27% WHA T’S THE NEW NORMAL?
2 ND PROPERTY 74% ACCOM ACCOMODA ODATIONS: TIONS: STAY W/ FAMILY/FRIENDS 73% BE BEING AB ING ABLE TO LE TO CONTROL CONTROL YOUR YOUR CAMPING/RVING SPACE SP ACE IS IS KEY KEY. 57% WHA T’S THE NEW NORMAL?
CHAIN HOTEL 54% HALF OF THOSE WHO HALF OF THOSE WHO LOCAL/BOUTIQUE HOTEL HAVE ST HA VE STAYED IN THESE YED IN THESE 56% ACCO ACCOMODA MODATION TIONS S ARE ARE COMFOR CO MFORTABLE DO ABLE DOING ING B&B SO TODA SO TODAY. 54% WHA T’S THE NEW NORMAL?
OUTDOOR ACTIVITIES 69% ACTIVITIES: FAMILIAR ACTIVITIES: AMILIAR, , FOOD & DRINK 52% OUTDOO OUTDOORS, RS, NO NO CROWDS. CROWDS. AMUSEMENT PARKS/ZOOS 28% 41% WHO VISITED LAST YEAR WHA T’S THE NEW NORMAL?
WHY DID YOU TRAVEL IN WHY DID YOU TR VEL IN S SUMM UMMER/F ER/FALL 2019? ALL 2019? 79% Spend time with loved ones 74% Get away from the everyday 74% Enjoy the warm weather 56% Explore a new place 49% Celebrate something special 40% Experience something new 36% Attend a specific event
WHA WHAT WILL T WILL GUESTS/C GUESTS/CUSTO USTOMERS MERS EXPE EXPECT CT IN A COVID IN A COVID-WORLD? WORLD? WHA T’S THE NEW NORMAL?
WILL I NEED TO SELF- ISOLATE AFTER? CAN I DISTANCE MYSELF IMPORTANT F IMPOR ANT FACTORS ACTORS FROM OTHERS? IN DECIDIN IN DECI DING G WHERE WHERE HOW CLEAR ARE AND W AND WHA HAT YOU T YOU DO DO COMMUNICATIONS? THIS S THIS SUMMER UMMER. HOW EASY IS IT TO GET HOME IF I NEED TO? WHA T’S THE NEW NORMAL?
86% SAY RIGHT NOW IS THE TIME TO PLAY IT SAFE.
CLEANLINESS MORE IMPORTANT THAN EVER. MORE LIKELY TO VISIT A DESTINATION I HAVE WHA WHAT ELSE T ELSE MA MATTERS TTERS BEEN BEFORE. TO TR TO TRAVELERS VELERS? SOME COST SENSITIVITY FOR THOSE IMPACTED BY THE PANDEMIC. WHA T’S THE NEW NORMAL?
BOOKED ALREADY 10% HA HAVE VE BO BOOKED OR OKED OR STARTED PLANNING 23% HA HAVE VE ST STAR ARTED TED PLANNING A TRIP PLANNING A TRIP . PLAN ONCE IT’S ALL OVER 42% WHA T’S THE NEW NORMAL?
JULY 22% WHEN WIL WHEN WILL YOU L YOU AUGUST FEEL COMFOR FEEL COMFORTABLE ABLE 35% MAKING TR MAKING TRAVEL VEL PLANS PLANS IN ONT IN ONTARIO? ARIO? SEPTEMBER 34% WHA T’S THE NEW NORMAL?
COMMUNITIES NEAR ME 54% I WOULD I WOULD FEEL FEEL OTHER PARTS OF ONTARIO COM COMFOR FORTABL ABLE E 45% WELCOM WELCOMING ING VISITORS FROM… THE UNITED STATES 17% WHA T’S THE NEW NORMAL?
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