How to maximise consumer sales Case studies and tips from those in - - PowerPoint PPT Presentation

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Nov 19, 2022 317 likes •615 views

How to maximise consumer sales Case studies and tips from those in the market David Walsh Group Retail Director One4All Federica Foldes - Gift Card Leader & International Gift coordinator Decathlon UK Joanna Rogers - Partner &

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How to maximise consumer sales Case studies and tips from those in the market

David Walsh – Group Retail Director One4All Federica Foldes - Gift Card Leader & International Gift coordinator Decathlon UK Joanna Rogers - Partner & Category Manager - JLP Marketing & Gift Cards Tom Lincoln – Head of Purchase M&S

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SEND IN YOUR QUESTIONS – Q&A AT THE END

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PRODUCT

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EVOLUTION OF PRODUCT FROM CUSTOMER AND PARTNER FEEDBACK

2014 Transition from gift voucher to gift card 2015 Concept trial 2016 New proposition 2017 E-gift launch 2018 Rebrand and new B2C website

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INNOVATION THROUGH EXPERIENTIAL

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CHILDREN IN NEED PARTNERSHIP 2% donation on all Pudsey Gift Card sales

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INNOVATION & EXPERIENCES OFFERS MORE OPPORTUNITIES

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INNOVATION & EXPERIENCES OFFERS MORE OPPORTUNITIES

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PRICE & PROMOTION

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MAXIMISING MARKETING CHANNELS TO PROMOTE GIFT CARD

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TARGETING KEY EVENTS ON DISPLAYS

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MERGING LOCAL MARKETING & B2B(2C) MARKETING HELPED ENGAGE WITH STORES

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SOCIAL PRICES IN LOCAL AND IDEAS OF PUSHING THE AVG. BASKET ON&OFF-LINE

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MERGING LOCAL MARKETING & B2B MARKETING HELPED ENGAGE WITH STORES

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PEOPLE

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ENGAGEMENT WITH POST OFFICE BRANCHES ON A DEDICATED FACEBOOK GROUP

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CELEBRATING TOP-PERFORMING POST OFFICE BRANCHES WITH CERTIFICATES & PUBLIC PRESENTATIONS

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DRIVING IMPROVED SALES & ENGAGEMENT WITH POST OFFICE BRANCHES

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ALLOWING STORES TO DESIGN THEIR OWN REGIONAL GIFT CARDS HAS BEEN A GREAT ENGAGEMENT TOOL

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PLACEMENT & PHYSICAL ENVIRONMENT

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TURNING THE CHALLENGE INTO OPPORTUNITY

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Physical/Online Environment

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MULTI IDEAS OF DISPLAYS PROMOTING GIFT CARDS AND PRODUCTS AT THE SAME TIME

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PRE-PACKING & MERCHANDISING DISPLAYS GAVE TIME BACK TO OUR STORES AT A VERY BUSY TIME OF YEAR

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MULTI PURPOSE DISPLAYS ALLOWS TO PROMOTE THE SERVICES AND SELL AT THE SAME TIME

Detachable messaging that can change according to event

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PROCESS

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PRE-PACKING & MERCHANDISING DISPLAYS

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