How to Inspire and Engage Ecotourism Consumers Craig Lawless,VisitS - - PowerPoint PPT Presentation

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Dec 16, 2023 142 likes •238 views

How to Inspire and Engage Ecotourism Consumers Craig Lawless,VisitS cotland Marie McNulty, Galloway & S outhern Ayrshire Biosphere S teve Taylor, University of the Highlands and Islands Aims and S tructure Tourism trends, consumer

SLIDE 1

How to Inspire and Engage Ecotourism Consumers

Craig Lawless,VisitS cotland Marie McNulty, Galloway & S

uthern Ayrshire Biosphere

S teve Taylor, University of the Highlands and Islands

SLIDE 2

Aims and S tructure

 Tourism trends, consumer groups and how to inspire

them

 The use of digital channels to engage with your

consumers

 Case studies from Galloway and S

uthern Ayrshire

Biosphere

 An interactive session on embracing and adopting

social media

 Discussion and wrap-up

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Interactive Session

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 Break into groups of five-six people  Each group has a different scenario for using social media based

n variables of time and money

 Group one has no budget  Group t wo has €100 a year t o spend  Group t hree has €1000 a year t o spend  Group four has t en minut es per days  Group five has €5000 a year

 Aim: Work out and communicate to the rest of us how you

would most effectively use that time or money to use social media to market your business to ecotourism consumers

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www.adventureedu.eu

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www.adventuretourism.eu

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Next steps: S

cial media report

 A case study will explore the effective use of social media (both

image-based (e.g. Instagram), or descriptive/ visual (eg. blogs or Facebook) as a way to engage with consumers

 Case study area tentatively identified as Galloway and S

uthern

Ayrshire Biosphere

 To be completed by the end of the year, it is proposed to start

the activity over the summer

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