How do we Engage with our Dublin Customers? � It is all about Content, Stupid! � � The 98FM Experience. Keith McCormack, CEO of 98FM
How do we attract a new generation of Dublin listeners in the social and visual world
Changes in Media Consumption “I don’t see the appeal in flipping through channels,” ... “It seems like a waste of time to watch something just to watch it as opposed to finding something specifically that you want to watch.”
Changes in Media Consumption “In a fantastic old world there was must-see TV, but we don’t have must-see TV any more,” ... “Entertainment is not just people creating things and putting it out there. People want to feel like they have a say. They want to be involved. We are becoming a nation of customised consumption
We understand radio supports significant levels of sales volumes
Move the Focus - Its about building Experiences
Brands are looking to connect with their consumers - only 24% achieving their goal.
Yet 90%, say Content is King
Understand the digital day - from “wake up to head down”
Why? Its all about participatory story telling
If you look at it from a brand perspective, more and more brands are trying to create their own “Newsroom”
Future is mastering content Engagement Social Influence Experiences Story Telling Community
Creating New Content Experiences based on meaningful engagement
98FM - Creating New Content Experiences
Creating New Content Experiences
Social Engagement Tactical ways to engage Dublin Community
Social Engagement - Tactical Messaging Call to Action Competitions and Posts 19
Social Engagement - Tactical Messaging Call to Action 20
Creating New Content Experiences Driving Footfall In Store
Liverpool FC Store Opening - ILAC Centre Driving Footfall In Store 22
Story Telling Create Native Content �
Native Content - creating engaging content about your brand your customer wants to read 24
Integrated Campaign �
Campaign - Brand Affinity
Drive Footfall In Store
Create excitement in Dublins Social Community
Engagement
Story Telling Create Native Content �
Future is mastering content Engagement Social Influence Experiences Story Telling Community
Social Media interaction is based on a meaningful interaction We now have posts reaching 1 million organic likes in 48 hours
By creating better content experiences you are creating better connections Our average engagement on facebook is now 250,000
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