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How do we Engage with our Dublin Customers? It is all about Content, Stupid!
- The 98FM Experience.
Keith McCormack, CEO of 98FM
How do we Engage with our Dublin Customers? It is all about Content, - - PowerPoint PPT Presentation
How do we Engage with our Dublin Customers? It is all about Content, - - PowerPoint PPT Presentation
How do we Engage with our Dublin Customers? It is all about Content, Stupid! The 98FM Experience. Keith McCormack, CEO of 98FM How do we attract a new generation of Dublin listeners in the social and visual world Changes in Media
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“I don’t see the appeal in flipping through channels,” ... “It seems like a waste of time to watch something just to watch it as opposed to finding something specifically that you want to watch.”
Changes in Media Consumption
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“In a fantastic old world there was must-see TV, but we don’t have must-see TV any more,” ... “Entertainment is not just people creating things and putting it out there. People want to feel like they have a say. They want to be involved. We are becoming a nation of customised consumption
Changes in Media Consumption
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We understand radio supports significant levels
- f sales volumes
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Move the Focus - Its about building Experiences
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Brands are looking to connect with their consumers - only 24% achieving their goal.
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Yet 90%, say Content is King
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Understand the digital day - from “wake up to head down”
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Why? Its all about participatory story telling
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If you look at it from a brand perspective, more and more brands are trying to create their own “Newsroom”
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Future is mastering content
Experiences Engagement Social Influence Community Story Telling
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Creating New Content Experiences based on meaningful engagement
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98FM - Creating New Content Experiences
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Creating New Content Experiences
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Social Engagement
Tactical ways to engage Dublin Community
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Social Engagement - Tactical Messaging
Call to Action Competitions and Posts
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Social Engagement - Tactical Messaging
Call to Action
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Creating New Content Experiences
Driving Footfall In Store
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Liverpool FC Store Opening - ILAC Centre
Driving Footfall In Store
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Story Telling Create Native Content
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Native Content - creating engaging content about your brand your customer wants to read
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Integrated Campaign
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Campaign - Brand Affinity
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Drive Footfall In Store
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Create excitement in Dublins Social Community
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Engagement
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Story Telling Create Native Content
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Future is mastering content
Experiences Engagement Social Influence Community Story Telling
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Social Media interaction is based
- n a meaningful interaction
We now have posts reaching 1 million organic likes in 48 hours
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