devices give us context when we search
play

DEVICES GIVE US CONTEXT WHEN WE SEARCH - PowerPoint PPT Presentation

Aug 29, 2022 •216 likes •453 views

DEVICES GIVE US CONTEXT WHEN WE SEARCH Our$%me$online$is$spread$between$$ 4$primary$media$devices$$ Avg.$%me$spent$$ per$interac%on$ 43 $ $ Minutes $ 37$ Minutes $ 27$ Television $ Minutes $ 16$ PC/Laptop $ Minutes $ Tablet $ Smartphone $

  2. DEVICES GIVE US CONTEXT WHEN WE SEARCH

  3. Our$%me$online$is$spread$between$$ 4$primary$media$devices$$ Avg.$%me$spent$$ per$interac%on$ 43 $ $ Minutes $ 37$ Minutes $ 27$ Television $ Minutes $ 16$ PC/Laptop $ Minutes $ Tablet $ Smartphone $ Base:9All9Interac=ons9(8591).99Q.9How9long9did9you9do9this9ac=vity? $ 9 $

  4. Context'drives'device'choice' ' Today&consumers&own&mul0ple&devices&and&move&seamlessly&& between&them&throughout&the&day& ' The&device&we&choose&to&use&& at&a&par0cular&0me&is&o8en&& driven&by&our& context:'' Our& loca3on'' The&amount&& of& 3me' we&& Our& a5tude' and& The& goal' we&want&& have&or&need& ' state&of&mind& ' to&accomplish& ' 11 '

  5. The size of the screen doesn’ t matter Hourly Distribution of Searches by Platform (doesn’t reflect absolute traffic volume) browsing in the bedroom? tv news dinner lunch break morning commute 12:00 AM 3:00 AM 6:00 AM 9:00 AM 12:00 PM 3:00 PM 6:00 PM 9:00 PM Tablet Mobile Desktop

  6. The Google ecosystem Google+ Google Gmail YouTube YouTube YouTube YouTube Search Homepage Search Watch Page Brand Channels Google Mobile Mobile Wallet Search Display +1 Google DoubleClick Chrome Google Display Button O ff ers Network 3 3 Google Con fi dential and Proprietary Google Con fi dential and Proprietary

  7. Paid Listings Paid Organic Listings Listings

  8. How do you get to the top of the paid listings? Paid Listings Paid Organic Listings Listings

  9. Ad Sitelinks Help customers navigate to your site faster, driving more volume at higher conversion rates Three line: 40% average CTR lift One line: 17% average CTR lift Mobile: 30% average CTR lift 15 15 Google Con fi dential and Proprietary Google Con fi dential and Proprietary Source: Google Internal Data

  10. Location Bidding Increase bids to Optimize bids You may use push for volume based on location bid performance during geo adjustments to speci fi c di ff erences in increase bids for di ff erent areas promotion users close to physical store 6 6 Google Con fi dential and Proprietary Google Con fi dential and Proprietary

  11. Device Bidding You may use device bid adjustments to optimize ROI by device and customize bid level based on tra ffi c goals from di ff erent devices. 7 7 Google Con fi dential and Proprietary Google Con fi dential and Proprietary

  12. Time Bidding Optimize bids You may use time Increase bids based on hours bid adjustments to based on volume of operation optimize ROI by or competition by time of day or day times of day or day of the week of the week 8 8 Google Con fi dential and Proprietary Google Con fi dential and Proprietary

  14. Social recommendations on paid search ads drive more tra ffi c to your site 5-10% average search ad CTR uplift t from social annotations Source: Google Internal Data

  15. Remarketing possibilities on YouTube 1 Remarket to viewers of your YouTube Videos 2 Remarket to visitors of your YouTube Channel 3 Remarket to viewers of your Masthead 4 Remarket to visitors of your site 5 Negative Remarketing YouTube Confidential and Proprietary

  16. DIGITAL BRINGS INSIGHTS INTO CONSUMER BEHAVIOUR

  18. Social Insights

  19. Category Impact

  20. Category Impact

  21. Category Impact

  22. Category Impact

  23. Thank you

Download Presentation
Download Policy: The content available on the website is offered to you 'AS IS' for your personal information and use only. It cannot be commercialized, licensed, or distributed on other websites without prior consent from the author. To download a presentation, simply click this link. If you encounter any difficulties during the download process, it's possible that the publisher has removed the file from their server.

Recommend

DEVICES Geoffrey Zweig Outline What is Mobile Voice search? An example: Live Search for

DEVICES Geoffrey Zweig Outline What is Mobile Voice search? An example: Live Search for

Microsoft Research ---- Lang Tech 2008 VOICE SEARCH ON MOBILE DEVICES Geoffrey Zweig Outline What is Mobile Voice search? An example: Live Search for Windows Mobile Why is it important? The Competitive Landscape Basic

913 views • 48 slides
SEARCH AND CONTEXT Susan Dumais, Microsoft Research Overview Importance of context in

SEARCH AND CONTEXT Susan Dumais, Microsoft Research Overview Importance of context in

SEARCH AND CONTEXT Susan Dumais, Microsoft Research Overview Importance of context in information retrieval Potential for personalization framework Examples with varied user models and evaluation methods Personal navigation

295 views • 26 slides
Datatel Colleague Web User Interface The Look of Web UI Search Area Tabs Context Area Menus

Datatel Colleague Web User Interface The Look of Web UI Search Area Tabs Context Area Menus

Datatel Colleague Web User Interface The Look of Web UI Search Area Tabs Context Area Menus Tool Bar Form Scale Slider Search Area The search area of the UI window, in the upper left corner lets you search for people or forms to work

718 views • 30 slides
2012-07-01 From last time Binary search trees can give us great performance due to providing a

2012-07-01 From last time Binary search trees can give us great performance due to providing a

2012-07-01 From last time Binary search trees can give us great performance due to providing a structured binary search. CSE 332 Data Abstractions: This only occurs if the tree is balanced. A Heterozygous Forest of AVL, Splay, and B Trees

622 views • 21 slides
Application of a BigQuery-based scoring model in the search management context Diego Jos de

Application of a BigQuery-based scoring model in the search management context Diego Jos de

Application of a BigQuery-based scoring model in the search management context Diego Jos de Calazans & Georg Wolf Agenda Introduction Search Management & Search Quality Automatisation as challenge Requirements

488 views • 23 slides
Search How do I find a solution to a problem? The problem Give some description of

Search How do I find a solution to a problem? The problem Give some description of

Search How do I find a solution to a problem? The problem Give some description of a goal, how to achieve it? Think of agent Being in some state Chess: board position Knowing what properties a goal state should have

475 views • 13 slides
Context : Deployment of secure and reliable energy management devices Issues : Large

Context : Deployment of secure and reliable energy management devices Issues : Large

ANOMALY DETECTION USING HARDWARE PERFORMANCE COUNTERS ON A LARGE SCALE IOT DEPLOYMENT Context : Deployment of secure and reliable energy management devices Issues : Large scale deployment Resources constrained IoT devices

413 views • 3 slides
Location Based Web Search on GSM/GPRS Mobile Devices VVS. Nare sh, Prasad Ping ali, Vasude va

Location Based Web Search on GSM/GPRS Mobile Devices VVS. Nare sh, Prasad Ping ali, Vasude va

Location Based Web Search on GSM/GPRS Mobile Devices VVS. Nare sh, Prasad Ping ali, Vasude va Varma I nte rnatio nal I nstitute o f I nfo rmatio n T e c hno lo g y, Hyde rabad, I ndia Murali K rishna Punag anti Ve nkata No kia Re se arc

391 views • 20 slides
Native Ads Native display ads go across all devices and match the look, feel and visual context

Native Ads Native display ads go across all devices and match the look, feel and visual context

Native Ads Native display ads go across all devices and match the look, feel and visual context of the website or app where they are seen. Why are Native Ads so popular? They get higher click through rates and arent typically blocked by

1.09k views • 83 slides
Artificial algorithm are widely used in computer science and especially in AI. Intelligence

Artificial algorithm are widely used in computer science and especially in AI. Intelligence

The Meaning of Search in AI COMP2240 The terms search, search space, search problem, search Artificial algorithm are widely used in computer science and especially in AI. Intelligence In this context the word

301 views • 15 slides
Regulation of Personalised, including 3D Printed, Medical Devices Dr Elizabeth McGrath Acting

Regulation of Personalised, including 3D Printed, Medical Devices Dr Elizabeth McGrath Acting

Regulation of Personalised, including 3D Printed, Medical Devices Dr Elizabeth McGrath Acting Assistant Secretary Medical Devices Branch Therapeutic Goods Administration ARCS 22 August 2018 Australian Context Personalised devices currently

297 views • 27 slides
Context More a more devices are powered by battery: High performance Required features: Long

Context More a more devices are powered by battery: High performance Required features: Long

Giorgio Buttazzo g.buttazzo@sssup.it Scuola Superiore SantAnna Context More a more devices are powered by battery: High performance Required features: Long lifetime 2 1 Contrasting objectives The problem is not trivial, because

835 views • 34 slides
Physical Posters as Gateways to Context-aware Services for Mobile Devices Enrico Rukzio,

Physical Posters as Gateways to Context-aware Services for Mobile Devices Enrico Rukzio,

WMCSA 2004 December 2nd, Low Wood, Lake Windermere (UK) Physical Posters as Gateways to Context-aware Services for Mobile Devices Enrico Rukzio, Albrecht Schmidt, Heinrich Hussmann Media Informatics Group, University of Munich 1/18 Enrico

457 views • 19 slides
Cohesive Devices Cohesive devices Cohesive devices are like

Cohesive Devices Cohesive devices Cohesive devices are like

Cohesive Devices Cohesive devices Cohesive devices are like road signs. They keep the text running smoothly , making it clear which direc8on to

431 views • 7 slides
Generating a Minimal Interval Arithmetic Based on GNU MPFR (in the context of the search for

Generating a Minimal Interval Arithmetic Based on GNU MPFR (in the context of the search for

Generating a Minimal Interval Arithmetic Based on GNU MPFR (in the context of the search for hard-to-round cases) Vincent LEFVRE Arnaire, INRIA Grenoble Rhne-Alpes / LIP, ENS-Lyon Dagstuhl Seminar 11371 Uncertainty modeling and

164 views • 12 slides
Medical devices vs 6 Cardinal Health 12.4 6 Broadcom 15.5 6 Philips HealthTech 12.4 7

Medical devices vs 6 Cardinal Health 12.4 6 Broadcom 15.5 6 Philips HealthTech 12.4 7

2019/2/26 Context Challenges in the Design of Integrated Circuits for Wireless Power Delivery Medical devices vs Semiconductors industries and Information Transfer in How to develop a medical instrument, equipment, or device Implantable

287 views • 16 slides
Scale Effects in Web Search Soroush Ebadian, Parand Alizadeh Under Supervision of Prof. Fazli

Scale Effects in Web Search Soroush Ebadian, Parand Alizadeh Under Supervision of Prof. Fazli

Sharif University of Technology 23/2/1397 1/32 Scale Effects in Web Search Soroush Ebadian, Parand Alizadeh Under Supervision of Prof. Fazli Social and Economic Networks, Spring 1397 Sharif University of Technology 23/2/1397 Contents 2/32

600 views • 32 slides
Building solar through community. Building community through solar. Tess Isemann

Building solar through community. Building community through solar. Tess Isemann

People-Funded Renewable Energy Building solar through community. Building community through solar. Tess Isemann isemannt1@udayton.edu 513-518-5886 WHAT IS RE-VOLV? A nonprofit that empowers citizens to spearhead solar energy projects for

238 views • 11 slides
Ventura County Municipal Separate Storm Sewer System First MS4 Permit (1994) ! Program

Ventura County Municipal Separate Storm Sewer System First MS4 Permit (1994) ! Program

Ventura County Municipal Separate Storm Sewer System First MS4 Permit (1994) ! Program development Second MS4 Permit (2000) ! Program implementation draft MS4 Permit (2007) ! Program advancement draft MS4 Permit 1 st draft released

560 views • 41 slides
Traffic Congestion Continues to Increase Across the US, congestion during commuting hours

Traffic Congestion Continues to Increase Across the US, congestion during commuting hours

Traffic Congestion Continues to Increase Across the US, congestion during commuting hours have been increasing since the great recession Connecticut ranks high in congestion among 297 US cities examined* Cities Congestion Wasted

403 views • 13 slides
Beyond the Repository: Integrating Local Preservation Systems with National Distribution Services

Beyond the Repository: Integrating Local Preservation Systems with National Distribution Services

Beyond the Repository: Integrating Local Preservation Systems with National Distribution Services LG-72-16-0135-16 EVVIVA WEINRAUB LAURA ALAGNA EVVIVA.WEINRAUB@NORTHWESTERN.EDU LAURA.ALAGNA@NORTHWESTERN.EDU Beyond the Repository: Goals

527 views • 17 slides
Our Regulatory Proposals AER Public Forum 9 April 2019 Energy Queensland A community and

Our Regulatory Proposals AER Public Forum 9 April 2019 Energy Queensland A community and

Our Regulatory Proposals AER Public Forum 9 April 2019 Energy Queensland A community and customer centric business Energy Queensland is a foundational member of The Energy Charter 2 Our engagement program has underpinned our Regulatory

817 views • 20 slides
CONSULTANT TEAM PRESENTATION ON PA SEPT 14 REVISED PLAN DRAFT September 27, 2018 AGENDA

CONSULTANT TEAM PRESENTATION ON PA SEPT 14 REVISED PLAN DRAFT September 27, 2018 AGENDA

CONSULTANT TEAM PRESENTATION ON PA SEPT 14 REVISED PLAN DRAFT September 27, 2018 AGENDA Introduction High level Plan metrics Cross-Cutting Observations C&I Observations Residential Observations Low Income

580 views • 30 slides
How do we Engage with our Dublin Customers? It is all about Content, Stupid! The 98FM

How do we Engage with our Dublin Customers? It is all about Content, Stupid! The 98FM

How do we Engage with our Dublin Customers? It is all about Content, Stupid! The 98FM Experience. Keith McCormack, CEO of 98FM How do we attract a new generation of Dublin listeners in the social and visual world Changes in Media

598 views • 33 slides

More recommend