SLIDE 14 Online channels are ever evolving. NX keeps on testing new and relevant features to learn how to adopt them permanently. Below are some major features that NX has adopted for Circa Lighting over last few years.
14
Modern Search Adoption Drive for Circa: <10% to 62% of paid search revenue in 15 months
Smart Bidding Dynamic Search Ads Responsive Search Ads New Detailed Targeting Variables – For e.g. Household Incomes Customer Match Smart Display Campaigns Gmail Ads Audience Maximization around Site Visitors, In- Market, Lookalikes and Custom Combinations
Smart Bidding with Human Manipulations drives 69% of Sessions that have 154% better CTR, 27% lower CPC and 227% better ROAS than manual bidding Circa DSA had a ROAS which is about 200% higher industry benchmark for this campaign type. Helped us with driving more qualified searches which reduced CPC by 66% and improved ROAS by 208% Helped us with increase the traffic and revenue from top 10% of US Households by 122% and 112% YoY between Oct and Mar Traffic, Spend, Orders and Revenue grew by 4251%, 3597%, 1268%, and 1161% YoY in Google in 2019 across all audience types Helped us with driving traffic with a CPC at 25% cheaper CPC and drive revenue with maximum efficiency Helped us drive 600K incremental impressions at 62% lower CPC than all campaigns with a 9X Assist Ratio Helped us win new inventories for trademark keywords with CPCs 68% lower than SERP placement for trademark keywords
