Hot Swapping Your Engines At 30,000 Feet War Stories from Shopzilla's Site Redesign
! ! s s p p o o O O
Overview Objective Position Shortcoming
Our Brands United States: Europe: U ¡
Our Scale 8,000+ ¡ 100M Searches ¡per ¡Second ¡ ¡ Impressions / day U ¡ 20-‑29M ¡ 100M+ ¡ UV’s ¡per ¡Month ¡ Products ¡
Email Gone Wild Kitchen Sinks Don’t Scale Sharing Ain’t Caring SEO Suicide
eMAIL gone Overview WILD! Why redesign? Architectural Investment A lot to do
eMAIL gone Objective WILD! Faster sites Release confidence Business agility
eMAIL gone Position WILD! t e n r e t n i c i l b u p o t d e s o p x e a l l i z p o h S c i f f a r t n o i t c u d o r p f o t c s a t p s m e u I q e r , s L R U e g a b r a g f o s n o T s l i a m e f o s 0 ' 0 0 1 . . e . s r o w s t e g t I h t i w e s a b a t a d a g n i s o L c e s / s w e i v e g a p 0 0 1
eMAIL gone Shortcoming WILD! s t n e m e r u i q e r g n i s s i M s r o r r e n w o s r e e n g i n E
Email Gone Wild Kitchen Sinks Don’t Scale Sharing Ain’t Caring SEO Suicide
T ’ N O Kitchen Sinks Scale D w e i v r e v O Broke from traditional J2EE approach All work performed concurrently W e b s i t e r e s i l i e n c e t o s u b s y s t e m f a i l u r e s
T ’ N O Kitchen Sinks Scale D s e v i t c e j b O Architectural tenets SLAs Business features for ‘content’ Proving architectural concepts Abstracting presentation specific features
T ’ N O Kitchen Sinks Scale D n o i t i s o P Additional features: robots, keywords, searches Cobbled together Unrelated features More content! Category groupings, product details, email IDs Broke from architectural strategy Boutique content, URL translations
T ’ N O Kitchen Sinks Scale D n o i t i s o P Few features related to 'content' Broke from architectural tenets Caching profile Performance profile An old adage...
T ’ N O Kitchen Sinks Scale D g n i m o c t r o h S c t n e n c o s d i n t e m r e u i q r e / r e u c t t e h i r c A Right the first time
Email Gone Wild Kitchen Sinks Don’t Scale Sharing Ain’t Caring SEO Suicide
Sharing Ain’t Caring Overview Shopzilla redesign mostly complete Redesign a wild success A cohesive, infected team! Looking down the road…
Sharing Ain’t Caring Objective Rapid redesign for Bizrate Similar sites Single business unit Legacy site code architecture
Sharing Ain’t Caring Position Needed independent websites Monolithic code-base
Sharing Ain’t Caring Shortcoming Overlooked past mistakes Invented obstacles Created friction
Email Gone Wild Kitchen Sinks Don’t Scale Sharing Ain’t Caring SEO Suicide
SEO Suicide w e i v r e v O Shopzilla redesign, a page at a time Realize value soon Realize risk early
SEO Suicide e v i t c e j b O Apply architecture to Bizrate Complete the US site redesign Scaling in the large!
SEO Suicide n o i t i s o P Culmination of six months Ready to release Rapid, frantic prototyping
SEO Suicide g n i m o c t r o h S Googlebot who? Last minute scramble DevOps are integral
Business Agility is Key
Requirements are King
Check Us Out Our Tech Blog Our Careers Page http://tech.shopzilla.com/ � http://about.shopzilla.com/careers-at-shopzilla �
Thanks! Rod Barlow, Architect @rodneybarlow More: http://rodneybarlow.org http://www.linkedin.com/in/rodneybarlow
CREDITS: PHOTOS: 1. http://www.flickr.com/photos/ryns/2353681115/ 2. http://www.flickr.com/photos/dsevilla/97727582/ 6. http://www.flickr.com/photos/wonderlane/3089163372/ 11. http://www.flickr.com/photos/wonderlane/3089163372/ 17. http://www.flickr.com/photos/wonderlane/3089163372/ 18. http://www.flickr.com/photos/craigjewell/2427261857/ 19. http://www.flickr.com/photos/craigjewell/2427261857/ 20. http://www.flickr.com/photos/craigjewell/2427261857/ 21. http://www.flickr.com/photos/craigjewell/2427261857/ 22. http://www.flickr.com/photos/wonderlane/3089163372/ 23. http://www.flickr.com/photos/donsolo/2855854548/ 24. http://www.flickr.com/photos/donsolo/2855854548/ 25. http://www.flickr.com/photos/donsolo/2855854548/ 26. http://www.flickr.com/photos/donsolo/2855854548/ 29. http://www.flickr.com/photos/miriamland/4356927101/
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