HOGARTH ESTATE // CHISWICK Chiswick Forum Presentation 21 May 2013 - - PowerPoint PPT Presentation

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21 May 2013

HOGARTH ESTATE // CHISWICK

Chiswick Forum Presentation

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Site Location

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McCormack House A4 Burlington Lane P a x t

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Site Analysis

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Context

1 Hogarth’s House from the A4 2 Burlington Lane viewing south Key Photo 3 Residential buildings on Burlington Lane 7 Two/three storey terraces in Paxton Road 6 McCormack House from the A4 5 Hogarth’s House 4 McCormack House from Burlington Lane 8 The site frontage on Burlington Lane

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Historical Development

Historical Map from 1935 Historical Map from 1866 Historical Map from 1896

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Existing Site

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Masterplan Concept

street street park park

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Fitting in with the Conservation Area

Current Figure Ground Plan Proposed Figure Ground Plan Plan Diagram of Orchard

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Site Layout

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a r t h L a n e A 4 Burlington Lane P a x t

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Design Development

2013

Initial Pre-App Planning meeting 2 Jan 2013

J F M A M J

HOGARTH ESTATE // CHISWICK Pre-Application Document // 14 December 2012

DESIGN STRATEGY

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Concept Masterplan

This uses urban forms that are recognisable and familiar to enhance the built environment and improve the quality of the

• site. These forms strengthen the relationship of the proposals

with their surroundings and generate two unique and contrasting environments on the site. There is the potential for some roofs to be green roofs on the apartment buildings which maintain the appearance of the park on the aerial view. Natural materials will be used on the elevations to compliment the trees and landscaping when viewed from ground level.

street street park park

Concept Aerial Masterplan Concept Inspiration N HOGARTH ESTATE // CHISWICK Pre-Application meeting Report 2 // 30 January 2013

PROPOSALS

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The fi gure ground plan of the existing site shows the contrast in scale between the industrial sheds and the existing houses

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Hogarth’s House.

Response to Hogarth’s House

N Existing Figure Ground Plan Plan of the Pre-App proposals Plan of a longer barrier block Figure Ground Plan of the Pre-App proposals One of the boundary options discussed with the planners was to locate a longer block on the northern boundary in order to shield the rest of the site from the traffi c noise on the A4. However, this could potentially be seen as a step backwards in locating a larger scale building behind Hogarth House which increases the massing with respect to the existing situation. It could also be seen to be creating an abrupt change of scale between the proposed houses and the apartment buildings. The pre-app plan demonstrated that a sympathetic transition in scale could be achieved along Burlington Lane. It also showed that the proposed houses However, it may be possible to split the two buildings into three, increasing the footprint which could result in a reduction in height. This creates smaller blocks which are more in scale with the proposed houses and Hogarth’s House. HOGARTH BUSINESS PARK Burlington Lane, W4

Welcome

Hogarth Business Park is owned by the Prudential Life Fund and comprises of three light industrial/warehouse units with a high office content. Prudential have undertaken extensive marketing but despite this the park has been substantially empty for some time. The business park is expected to be vacated by the current tenants at the end of their lease in 2014. Prudential need to consider options for the future of the Business Park to find a strategy for the long term sustainable use of the site. The Berkeley Group has been approached to offer advice on options for the site. We have assembled an experienced team

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consultants and are in the preliminary stages of examining potential development options. We are acutely aware

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the potential impact

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development

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local communities and prior to making any planning applications we are conducting this public consultation so local residents and other key stakeholders can express their views directly to us to help with informing and shaping our proposals. Aerial Photograph of the existing site HOGARTH BUSINESS PARK Burlington Lane, W4

Berkeley The Team

Berkeley One of the UK’s best known developers of new homes with a reputation for creating highly individual, high quality homes in carefully chosen locations. In 2011 the Berkeley Group were honoured to be voted Britain’s Most Admired Company. The Group were also ranked first in the 2011 NextGeneration Sustainability Benchmark category for the sixth year running and are industry leaders regarding sustainability. GRID Architects Award winning residential architects, with experience designing all types of residential buildings within sensitive locations and a long history of working successfully with Berkeley. Indigo An independent planning consultancy, specialising in securing planning consents for a wide range of development projects for private sector clients throughout the UK and Ireland. Established in 1987, Indigo has grown to become one of the largest planning consultants in the UK with offices in London, Manchester, Leeds and Dublin. Belgrave Communications Established in 2010 to provide the complete communication solution for the property industry across the UK. Belgrave have been tasked with organising the consultation programme for the emerging proposals in order to hear residents’ views and keep key stakeholder informed. TTP Consulting An independent transport planning consultancy working nationwide to provide advice to land owners, developers, retailers, community and faith based

• rganisations, occupiers and local authorities on all transport planning aspects
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WSP One of the world’s leading engineering and design consultants. WSP provide a huge range of services and consultancy on a number of disciplines and are advising on flooding issues, air quality, noise and vibration and also geotechnical considerations at Hogarth Business Park. Fabrik Landscape Architects A firm of Landscape Architects and Arboriculturalists with an innovative, research led approach to the design and use of our external environment. Fabrik work

• n a wide range of high profile public and private projects, creating sustainable

landscapes in the caring, learning, living and working sectors Limegrove Mews, Fulham Napier at West3, Acton Stanmore Place, Harrow HOGARTH BUSINESS PARK Burlington Lane, W4

Site & Surroundings

Location

• The site is located alongside the A4 and A316, providing routes toward

Hammersmith and the M4. Chiswick High Street is a 10 minute walk from the site.

• Nearby rail services include Chiswick Rail station and Turnham Green tube

station at around a 15 minute walk from the site.

• Nearby open space and recreational opportunities include Chiswick House

and Grounds and Homefield Recreation Ground. The Site

• Site Area 1.7 hectares.
• Occupied by 3 large industrial/office buildings with large areas of hardstanding

for parking and access.

• Landscape zones contemporary to industrial/office development.
• Currently over 50% vacancy, despite marketing for more than 2 years.
• Current lease for space occupied by IMG expires in 2014.
• Access via Burlington Lane (A316) and Hogarth Lane (A4).
• The site is located within the Chiswick House and Surrounding Area

Conservation Area.

• More than 200 existing car parking spaces.

Site Context To M4 & Heathrow To Hammersmith Chiswick High Road Chiswick Riverside Path Chiswick House & Grounds Homefield Recreation Ground Site Chiswick Park Chiswick Rail Station Turnham Green Photos of existing buildings on the site and buildings adjacent to the site N Hogarth’s House HOGARTH BUSINESS PARK Burlington Lane, W4 HOGARTH BUSINESS PARK Burlington Lane, W4

Heritage

The site is located in the Chiswick House and Surrounding Area Conservation

• Area. The Conservation Area statement identifi

es the primary architectural and historic interest rests with Chiswick House and its landscaped grounds. The surrounding streets of the 19th and 20th century are secondary but are also of interest. There are a number of historic features and heritage assets in the surrounding

• area. These include:

Chiswick House, grounds and associated structures The Convent of St Mary Hogarth’s House George and Devonshire Arms Public House and Chiswick Square Chiswick House Lodge Chiswick House Conservation Area Old Chiswick Conservation Area The Old Chiswick Conservation Area extends to include the area to the east of the site across Burlington Lane. The Conservation Area Statement identifi es that Old Chiswick’s special interest lies in its early 17th and 18th century village street character of Church Street, leading from the north to the church of St Nicholas and its churchyard. Hogarth Business Park The existing character of the site comprises large footprint commercial buildings that are not representative of the character and signifi cance of the Conservation Area. The redevelopment of the site represents an opportunity to deliver new development that will complement the character of the residential surroundings and improve the urban grain and appearance of the site in the context of its location in the Conservation Area. Cherry Blossom Orchard Originally this part of Chiswick north of Burlington Lane was largely used for

• rchards and arable cultivation, the orchards reputedly cherry orchards from

which the name Cherry Blossom Polish is said to derive. Map of Heritage Assets Hogarth’s House from within the walled garden Chiswick House 1 2 3 4-6 7 7 1 3 2 4-6 St Nicholas’ Church O l d C h i s w i c k C

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A r e a Chiswick House Conservation Area Site 1871 1936 N

Public Exhibition 7-8 Mar 2013

HOGARTH ESTATE // CHISWICK Pre-Application Document // 11 March 2012

MASTERPLAN UPDATE

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Hogarth’s House Existing Commercial Building A 4 G r e a t W e s t e r n R

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L a n e Paxton Road Location of Commercial The commercial space is located at ground fl

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below residential adjacent to the northern boundary. This is not visible from the Geat Western Road nor from Hogarth’s House and grounds. Set out of apartment buildings The layout of the apartment buildings has been adjusted so that they array from the same centre point, which makes the spaces in between more regular. Garden Space An extra 2m of garden space has been provided to the rear gardens of the houses on the western boundary. Existing Access Point Used The option to add an additional access point from Burlington Lane and move the bus stop has been dismissed, therefore the existing site access point will be utilised.

Meeting with Secure By Design Officer 26 Mar 2013

HOGARTH BUSINESS PARK Burlington Lane, W4

Local Environment

The environmental conditions of the local area have specific implications on the design within the site. Key considerations include:

• Respect for boundaries to existing residential neighbours;
• Enhance frontage to Burlington Lane and Hogarth Lane;
• Consider traffic/noise effects from Hogarth Lane;
• Improved built form to better complement scale and character of adjoining

properties and character of the Conservation Area;

• Opportunities to enhance landscape and townscape.

There are a number of different properties that are adjacent to the site including the following:

• Adjoining the site to the east is Axis Centre/McCormack House, a four to six

storey office building which fronts onto Hogarth roundabout but does not form part of this application site. The building is currently occupied by IMG.

• Adjacent to the north-western edge of the site is the Grade I Listed Hogarth

House (and walled garden).

• At the western edges of the site, an established residential area exists,

incorporating Paxton Road, Short Road and Sutherland Road.

• Chiswick House and grounds (a Grade I Listed Park, Garden and Scheduled

Monument) is situated to the west. The gardens are Metropolitan Open Land.

• A mix of uses occur to the south-west of the site, across the A316. Residential

properties address the road and this character of walled gardens continues along the south-eastern side of the A316 moving toward the junction with the A4. This area includes St Mary’s convent and nursing home.

• Towards the river frontage is the Corney Road Cemetery and the St Nicholas
• Church. This area is located within the Old Chiswick Conservation Area.

Map showing the site’s neighbours Site Residential McCormack House N Chiswick House and Grounds Hogarth’s House Hogarth Centre Frontage to Road F r

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Access and Transport

The existing access points into the site will be maintained.

• Public transport connections available via existing bus routes/bus stops

adjoining site;

• Mainline rail and underground services within 15 minute walk;
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pedestrian routes around the site include the attractive and popular public route via Chiswick House Grounds connecting between Hogarth Lane and Burlington Lane

• Pedestrian underpasses across the A4 provide connection with direct routes

to Chiswick High Street

• Existing access to site and adjacent McCormack House to be maintained;
• Consider site access design to complement residential character of

surroundings and maintain a safe highways/pedestrian environment. Map showing access to the site Site N Towards Chiswick High Road Towards Chiswick High Road and Turnham Green Tube Station underpass Footpath through the grounds of Chiswick House Bus Stop Bus Stop Bus Stop underpass HOGARTH BUSINESS PARK Burlington Lane, W4 HOGARTH BUSINESS PARK Burlington Lane, W4

Option 1 Option 2

Prudential need to consider options for the future of the Hogarth Business Park to ensure the site remains in long term sustainable use. One option is to retain the site in its entirety for business use. Marketing of the vacant space existing at the site for more than 2 years has been unsuccessful in securing business occupiers for the site. Property agents have advised that the future use of the site for business purposes has limited potential. The site has become isolated from the main industrial and also offi ce locations, such as Chiswick Park, where benefi ts of co-locating and access to other services for staff are available and are more attractive as business destinations. Agents have advised that should the site be preserved for business use, the prospects for use would be for a warehouse/distribution use due to the connections available to the strategic road network. Such a scheme could comprise:

• Conversion of existing buildings to accommodate storage/warehouse use;
• Alterations to parking and access layout to accommodate manoeuvring and

loading areas;

• Re-providing car parking spaces for staff / visitors.

Berkeley are advising on an alternative development of the site, comprising residential-led mixed use. This option is expected to provide:

• Approximately 170 new architect designed homes;
• Creation of approximately 10,000ft2 of new high quality commercial space;
• Mix of family houses and apartments;
• Creation of a walled English garden;
• Car parking at street level and within basement;
• High quality landscape design that draws on the character of the orchard

that historically was located on the site. N N HGV Loading Area

2nd Pre-App Planning mtg on site 30 Jan 2013 3rd Pre-App Planning mtg 11 Mar 2013 4th Pre-App Planning meeting 11 Apr 2013 HHT*, HCC* & CHGT* Meetings 18, 22 & 25 Feb 2013 Meeting with Refuse Officer 9 Apr 2013 TfL 25 Feb 2013 GLA meeting 14 Mar 2013 Dukes Meadows Trust & HHT Meetings 12 & 24 Apr 2013

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CGI along Burlington Lane

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CGI along Burlington Lane

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CGI along Hogarth Lane

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Landscape Concept Plan

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CGI view within the orchard garden

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CGI view along the street

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