www.hivsharespace.net Why SHARE? Your trusted source for HIV and - PowerPoint PPT Presentation

Nov 10, 2023 •111 likes •296 views

@HIVSHARESpaceSouthernAfrica @HIVSHARESpace www.hivsharespace.net Why SHARE? Your trusted source for HIV and AIDS information in southern Africa Target audiences Lay people working on the frontlines of the response to HIV Local

@HIVSHARESpaceSouthernAfrica @HIVSHARESpace www.hivsharespace.net
Why SHARE? Your trusted source for HIV and AIDS information in southern Africa
Target audiences Lay people working on the frontlines of the response to HIV Local clinicians and professionals in southern Africa Academics, advocates, and policymakers
User profile: location 60% of our users are based in Southern and Eastern Africa
User profile: site access 100% Tablet, 3% Tablet, 4% 80% Mobile, 34% Mobile, 57% 60% 40% Computer, 63% Computer, 20% 39% 0% 2017 2018
SHARE growth in 2018 Unique monthly users 12000 10938 9507 10000 7399 8000 6000 4626 3598 4000 2166 2000 0 2017 2018
Use of social media: Facebook Facebook followers 25000 21759 18436 20000 16196 15000 9934 10000 5000 380 277 0 2017 2018
Facebook referrals 3500 2945 3000 2500 2102 1956 2000 1638 1350 1500 1000 401 500 34 23 6 10 16 0 2017 2018
Facebook ads 14 million people reached Invested $4,652 in 10,426 17,698 239 referrals to page Facebook SHARE follows campaigns 132,497 link clicks Cost to bring someone to SHARE: $0.45
Social media tips Focus on the right Awareness platform Consideration Identify online ‘markers’ Action for your audience Specify campaign objectives and refine your messaging Experiment and pilot campaigns
Research digest The latest published research on HIV in southern Africa
Newsletter Monthly updates aligned to international and regional health days
User customization: MySHARE
How to get involved Access the site and sign up for features of interest Share this platform with your network Connect with us on social media Contribute to SHARE – resources, events, blogs, and more
Want more information? Visit us at booth #40!
Connect with us! www.hivsharespace.net share@hivsharespace.net @HIVSHARESpaceSouthernAfrica @HIVSHARESpace

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