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www.hivsharespace.net
@HIVSHARESpaceSouthernAfrica @HIVSHARESpace
www.hivsharespace.net Why SHARE? Your trusted source for HIV and - - PowerPoint PPT Presentation
www.hivsharespace.net Why SHARE? Your trusted source for HIV and - - PowerPoint PPT Presentation
@HIVSHARESpaceSouthernAfrica @HIVSHARESpace www.hivsharespace.net Why SHARE? Your trusted source for HIV and AIDS information in southern Africa Target audiences Lay people working on the frontlines of the response to HIV Local
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Target audiences
Lay people working on the frontlines of the response to HIV Local clinicians and professionals in southern Africa Academics, advocates, and policymakers
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User profile: location
60% of our users are based in Southern and Eastern Africa
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User profile: site access
Computer, 63% Computer, 39% Mobile, 34% Mobile, 57% Tablet, 3% Tablet, 4% 0% 20% 40% 60% 80% 100% 2017 2018
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SHARE growth in 2018
2166 3598 4626 7399 9507 10938 2000 4000 6000 8000 10000 12000
Unique monthly users
2017 2018
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Use of social media: Facebook
277 380 9934 16196 18436 21759 5000 10000 15000 20000 25000
Facebook followers
2017 2018
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Facebook referrals
6 10 16 23 34 401 1350 2945 2102 1638 1956 500 1000 1500 2000 2500 3000 3500 2017 2018
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14 million people reached 17,698 page follows 132,497 link clicks
10,426 referrals to SHARE
Facebook ads
Cost to bring someone to SHARE: $0.45
Invested $4,652 in 239 Facebook campaigns
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Social media tips
Specify campaign objectives and refine your messaging Experiment and pilot campaigns Focus on the right platform Identify online ‘markers’ for your audience
Awareness Consideration Action
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Research digest
The latest published research on HIV in southern Africa
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Newsletter
Monthly updates aligned to international and regional health days
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User customization: MySHARE
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How to get involved
Access the site and sign up for features of interest Share this platform with your network Connect with us on social media Contribute to SHARE – resources, events, blogs, and more
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Want more information?
Visit us at booth #40!
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