Highlights from the ALVA Financial Benchmarking Survey Attractions - - PowerPoint PPT Presentation

Highlights from the ALVA Financial Benchmarking Survey

Attractions Performance 2011

Lesley Morisetti

13th October 2011

ALVA Financial Benchmarking Survey

• Measures key business drivers

–Income –Productivity –Profitability –Profitability

• 2010/11 data
• Data shown excluding VAT

ALVA Financial Benchmarking Survey

• 16 years & 72 participants
• Sample split to

–Heritage –Museums & galleries –Museums & galleries –Leisure

• Trends based on constant sample

Heritage Leisure

end per Visit (excl VAT)

2010/11 Ticket Spend Ranges

Av=£12.92 Av=£7.22

£0.00 £4.00 £8.00 £12.00 £16.00 £20.00 Museums

Paying Visits Only

• Av. Ticket Spen

VA

Source: LMA; ALVA

Av=£5.07

Ticket Spend Trends

£8.00 £10.00 £12.00 £14.00 per Visit (excl VAT)

Leisure

Source: LMA; ALVA

£0.00 £2.00 £4.00 £6.00 2008/09 2009/10 2010/11

• Av. Ticket Spend pe

Paying Visits Only

Heritage Museums

60% 70% 80% 90% 100%

Income Source by Sector 2010/11

Catering

2010/11 Income Mix

0% 10% 20% 30% 40% 50% 60% Constant Leisure Heritage Museums Catering Retail Admissions

Source: LMA; ALVA

Museums Heritage Leisure Catering

Spend per Visit (excl VAT)

2010/11 Secondary Spend Ranges

Av=£2.81

Av=£1.93 Av=£1.18

£0.00 £1.00 £2.00 £3.00 £4.00 £5.00 £6.00 £7.00 £8.00 Museums Heritage Leisure Retail

All Visits

• Av. Secondary Sp

VA

Source: LMA; ALVA

Av=£2.17

Av=£2.23

Av=£1.47

£4.00 £5.00 £6.00

er Visit (excl VAT)

Admission Retail

Ticket and Secondary Spend Trends

£0.00 £1.00 £2.00 £3.00

2008/09 2009/10 2010/11

• Av. Spend Per

All Visits

Retail Catering Other

Source: LMA; ALVA

150% 200% 250%

st as % Income Museums

Labour Costs as % of Income Trends

0% 50% 100% 2008/09 2009/10 2010/11

Labour Cost a All Visits Museums Heritage Leisure

Source: LMA; ALVA

2011 ?