Hello! MEET YOUR PRESENTERS Mike Williamson Raghav Sandhu - - PowerPoint PPT Presentation

Hello!

Mike Williamson Manager, Product Management 10 years of experience in management consulting, digital product development, and innovation across the UK, Australia, and Canada. Responsible for Product Management at OCAS. Raghav Sandhu Product Manager 5 years of experience in consulting, digital product development and innovation in various Canadian companies. Responsible for the Domestic product line at OCAS.

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MEET YOUR PRESENTERS

Today’s Session

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Why do you need a Product Process?

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What is our Goal when Developing or Enhancing Products?

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What Happens in the Process?

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Experience a Product Process Challenge

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Summary

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WHAT WE’LL COVER

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Why do you need a Product Process?

WE DISCOVER PRODUCTS AND SERVICES THAT ARE DESIRABLE, VALUABLE & FEASIBLE

Must be feasible Must be valuable Must be desirable START HERE

(Note: at OCAS ‘product’ = a product or service)

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What is our Goal?

WE AIM TO MAXIMIZE THE VALUE DELIVERED TO CUSTOMERS…ONE ITERATION AT A TIME

Minimum Viable Product Product Vision

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What Happens in the Process?

USER-CENTERED DESIGN

Source: citl.illinois.edu, 2018 6

Product Process Challenge

HOLD ONTO YOUR SEATS…

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Today’s Activity

AN EVERYDAY SITUATION

Think back to your routine grocery store experience from start to finish. Visualize all the steps you take from parking, entering the store, shopping, and checking out. How might we improve the grocery shopping experience?

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Let’s Get Started

STEP INTO THE WORLD OF THE OCAS PRODUCT TEAM

Break out into pairs to interview a grocery store user Define the main problems faced by those users Join up with another pair to ideate potential solutions Prototype your solution and test it with the audience

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Define: Empathize: Ideate: Prototype:

• 1. Empathize with Users

WHO ARE YOUR USERS?

• 1. Empathize with Users

WHAT DO USERS NEED?

• Objective: Speak with real users to learn about their needs
• Task: Split up into pairs and interview one person as a grocery

store user

• Approach: Ask open-ended questions and take notes:
• 1. Tell me about the last time you went grocery shopping?
• 2. How did you feel when…?
• 3. What did you see/hear/think/say/do…?
• 4. What is the most frustrating thing about…?
• 5. What do you wish you could do that you can’t do today?
• 6. Can you give me an example?
• 7. Why? or Why not?

10 mins Tool: Empathy Map

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• 2. Define the Problem

WHAT PROBLEMS DO USERS FACE?

• Objective: Clearly define the user’s main problems
• Task: As a pair, identify 2 - 4 problems in your own words
• Approach: Combine potential needs and insights from your

interview notes: 1. Checkout is a slow process that makes users feel frustrated 2. The shopping experience is chaotic and people leave feeling exhausted 3. Shopping carts are not returned and end up damaging parked cars

5 mins Tool: Interview Notes

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• 3. Ideate Potential Solutions

WHAT POSSIBLE SOLUTIONS ARE OUT THERE?

• Objective: Explore potential solutions to the problem
• Task: Combine with another pair, pick one problem to focus
• n and generate ideas that could solve that problem
• Approach:

1. Agree on the problem you want to solve 2. ‘Start solo’ to generate ideas 3. Share your ideas with the group 4. Choose one idea to prototype

10 mins Tool: Write or Sketch Ideas

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• 4. Prototype & Test your Solution

WILL OUR SOLUTION WORK?

• Objective: Create a representation of your solution to share

with users for feedback

• Task: Create a sketch (‘prototype’) of your solution and gather

feedback

• Approach: Share the sketch of your solution and we will ask
• ther groups the following questions to get feedback:

1. What did you like? 2. What would you improve? 3. Do you have any questions? 4. What new ideas does this trigger?

10 mins Tool: Sketch of Solution (e.g. Reusable Bag Brag Flag)

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In Summary

START WITH EMPATHY AND ITERATE TOWARDS THE BEST SOLUTION TO THE PROBLEM

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