Healthy Eating Active Living (HEAL) Program 8/10/17 Amy Ellings - - PowerPoint PPT Presentation

Amy Ellings Washington State Department of Health Amy.ellings@doh.wa.gov

Healthy Eating Active Living (HEAL) Program

8/10/17

Healthy Eating Active Living Goals

• Reduce the burden of obesity and chronic disease

and increase the proportion of Washingtonians with a healthy weight.

• Build a healthier Washington through policy, systems

and environmental changes that make it easier for people to eat healthy and be active -- wherever they are.

HEAL Projects

• Health in All Policies
• Healthy Nutrition Guidelines (Executive Order 13-06)
• Coordinate Breastfeeding Friendly Washington
• Washington’s Food Insecurity Nutrition Incentives (FINI)

Program

• Healthy food in communities, including sodium reduction,

in retail, food banks and restaurants

• Complete Streets, Safe Routes to School, and Shared Use
• Healthy eating and active play in childcare
• Comprehensive School Physical Activity Programs and

healthy eating in schools

• Support Healthiest Next Generation Initiative

Food Insecurity Nutrition Incentive (FINI) Grant

Food Insecurity Nutrition Incentive (FINI) Grant Program

• Background:

– Managed by the National Institute of Food and Agriculture (NIFA) at USDA – Provision of the Farm Bill

• Goal: Increase the purchase of fruits and vegetables and

improve the nutrition and health status of SNAP clients

• Strategy: Provide monetary incentives at the point-of-

purchase

FINI Advisory Network

The Network

Anti-Hunger and Nutrition Coalition Childhood Obesity Prevention Coalition Children's Alliance Department of Agriculture Department of Social and Health Services Empire Health Foundation Foundation for Healthy Generations Got Green Governor's Council on Health Disparities Office of the Governor Northwest Harvest OneAmerica Seattle YMCA Senator Patty Murray’s Office State Board of Health University of Washington School of Public Health Washington State Farmers Market Association Washington State University - Extension WithinReach

FINI in WA – At a Glance

Start | End April 1, 2015 – March 31, 2020 Award $5.86M (federal) Subawardees 11 – diverse food system stakeholders Incentive Strategies 1. Farmers Market Match

• 2. Fruit and Vegetable Prescriptions
• 3. Fruit and Vegetable Coupons at Safeway

Outlets 77 markets 150 Safeway grocery stores For more information

www.doh.wa.gov/CompleteEats www.doh.wa.gov/FINI

Strategy Incentive Form Terms and Conditions Eligible F/V

$1:$1SNAP $5 flat $2:$6SNAP $4:$10SNAP $6:$15SNAP Market tokens and paper market currency Use SNAP benefits to purchase any SNAP-eligible item  Get market tokens to buy F/V $10 Rx $20 Rx $40 Rx Paper voucher No purchase necessary; 1- month expiration; Prescription can be used like cash to buy F/V only $5:$10SNAP Coupon; generated/ redeemed by POS Use SNAP benefits to purchase F/V  Get dollars

• ff the next purchase of

F/V; 1-month expiration

Incentives

Key achievements and outcomes (so far)

Farmers Market Match

Skagit County King County Pierce County West Sound Eastern Washington Clark County

• Mt. Vernon Farmers Market

Farmers Market Match

Outcomes from 2015 and 2016 73

Farmers markets in 18 counties participated in 2016

46K

SNAP transactions

$640K

SNAP$ spent at farmers markets

$408K

FINI-funded incentives spent at farmers markets

$1.05M

Total SNAP$ and incentives spent at farmers markets

$1.88M

Overall economic impact

Fruit and Vegetable Prescriptions

Fruit and Vegetable Prescriptions

Outcomes from July 2016 – March 2017 11

Health systems in 7 counties issued Rx to SNAP clients/patients

6,286

Grocery Store Rx vouchers issued worth $62,860

$43,810

Grocery Store Rx vouchers redeemed at 86 grocery stores statewide, about a 70% redemption rate

784

Fresh Bucks Rx vouchers issued worth $20,640

$13,420

Fresh Bucks Rx vouchers redeemed at farmers markets, about a 65% redemption rate

Fruit and Vegetable Coupons

• NEW! Just launched
• Spend $10 EBT/SNAP on

qualifying fruits and vegetables, get $5 off

• Coupons print at the

register during checkout

• Available in Safeway

stores in Washington

Complete Eats Launch

FINI needs

• Sustainability- goes through spring of 2020
• Match from non-Federal sources
• Continued partnership
• Expanded partnerships

More Information

www.doh.wa.gov/FINI

– Professional audience – Information on grant – Download fact sheets, data briefs Social Media – DOH Facebook page

– @WADeptHealth www.doh.wa.gov/CompleteEats

– SNAP participant audience – Information on incentives – Landing page for Farmers Market Match & Fruit and Vegetable Coupons

Questions?