Head of Womens Participation 2018 & Beyond CONSISTENT - - PowerPoint PPT Presentation

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Head of Womens Participation 2018 & Beyond CONSISTENT - - PowerPoint PPT Presentation

Mar 19, 2024 34 likes •507 views

Louise Gear Head of Womens Participation 2018 & Beyond CONSISTENT INTERNATIONAL SUCCESS DOUBLE PARTICIPATION DOUBLE FANS Success on the international Stage Strong Domestic League Role Models Impact in schools Strong

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Louise Gear Head of Women’s Participation 2018 & Beyond

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  • CONSISTENT INTERNATIONAL SUCCESS
  • DOUBLE PARTICIPATION
  • DOUBLE FANS
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Success on the international Stage

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Strong Domestic League

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Role Models

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Impact in schools

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Strong Infrastructure /Network

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‘The No 1 choice sport of choice for girls & women by 2024’

Vision: Double Participation

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Aim:

Work collaboratively to create sustainable local partnerships that enable growth of the women’s game and strategic delivery of a world leading modernised offer for all

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Transformational Change

Partnerships (infrastructure) Programmes (resources) Profile (events) People (learning & development)

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Capacity and Partnerships (infrastructure) Grow capacity, reach and influence through local delivery partnerships in ‘hot spot’ locations across England

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Programmes and Pathways (resources)

Create and implement a well-positioned, fit for purpose programme and competition offer that adds value to our women and girls delivery partnerships and enables long term participation for all

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Workforce Development (learning & development)

Build, inspire and unite our delivery workforce through ‘world leading’ learning and development

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Use high profile competitions and events as catalysts to engage, signpost and inspire a new generation of players, fans and volunteers

Events & Competitions (profile & signpost)

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Social Outcomes

Build women’s & girls self confidence & leadership skills Inspire women & girls to be more physically active through football

FA Women’s & Girls’ Football

Develop a network of influencers in education, club & home environments that champion physical activity and women’s and girls’ football participation Develop employability skills & technical skills Support Whole School improvement

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Donna McIvor National Participation Manager

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OUR CHALLENGE WHAT WE DID DID IT WORK? WHAT NEXT?

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THE PERCEPTION

For millions of girls football is still a sport that considered a ‘boys sport’ 55% say they would play football if it wasn’t seen as a boy’s sport

SOURCE: The FA’s 2014 Football Participation Survey

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THE NUMBERS

Source: The FA Participation Tracker, Dec 2016

8.9 2.9

Participants (millions)

Male Female

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OUR JOB

CHANGE PERCEPTIONS SIGNPOST BUILD PROFILE COMMERCIAL VALUE

MARKETING, COMMERCIAL & COMMUNICATIONS

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OUR CHALLENGE WHAT WE DID DID IT WORK? WHAT NEXT?

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200 centres in 2017 Over 900 in 2018

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8.9M UNIQUE VIEWERS

WATCHED THE LIONESESS FOR 15 OR MORE CONSECUTIVE MINUTES DURING EURO 2017 ON C4

3.2 4.8 5.8 7.3 8.9

Scotland Spain Portugal France (QF) Holland (SF)

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OUR CHALLENGE WHAT WE DID DID IT WORK? WHAT NEXT?

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SELL OUT CROWDS

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NEW PARTNERS

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BOOST PARTICIPATION

Base: All adults 16+, 12-month rolling data Aug 2011 – Sep 2017 MAJOR TOURNAMENTS

0% 10% 20% 30%

Aug-11 - July- 12 Oct-16 - Sept- 17 All adults 16+ Female 16-24 yrs

% who play football

PRE 20% POST 24% PRE 20% POST 22% PRE 23% POST 28% PRE 18% POST 22% PRE 18% POST 20%

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BOOST PARTICIPATION

Base: All adults 16+, 12-month rolling data Aug 2011 – Sep 2017 MAJOR TOURNAMENTS

0% 10% 20% 30%

Aug-11 - July- 12 Oct-16 - Sept- 17 All adults 16+ Female 16-24 yrs

% who play football

PRE 20% POST 24% PRE 20% POST 22% PRE 23% POST 28% PRE 18% POST 22% PRE 18% POST 20%

UEFA WOMEN’S EURO 2021

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RACHEL BROWN-FINNIS

Mum Goalkeeper Lecturer Wife Olympian TV presenter Athlete Mentor

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Ambition & Action =

  • LONDON 2012 OLYMPIAN
  • USA for University scholarship
  • ENGLAND- 82 caps
  • 4 European Championships
  • 2 World Cup’s
  • FA Cup & League Cup Winner
  • Qualified secondary teacher
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Enjoy what you do and ASPIRE to be the best version of YOU, not anybody else