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HC3: USAIDs Flagship SBCC Project Set the standard in SBCC - - PowerPoint PPT Presentation
HC3: USAIDs Flagship SBCC Project Set the standard in SBCC - - PowerPoint PPT Presentation
Achieving Dreams : Increasing Youth Access to Long-Acting Reversible Contraception through Social and Behavior Change Communication Presenter : Erin Portillo, Johns Hopkins Center for Communication Programs (CCP) Co-Authors : Allison Mobley &
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LARC work: Insight, Aims, Objectives
- Assessments & Surveys:
– Literature scan – Online discussion (Springboard) – Partner survey – Quick assessments, Malawi
- Findings:
– LARCs - not used by youth – Incomplete and incorrect LARC information – Biases/fears against LARCs + youth – No youth/LARC health communication materials
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Who Most Needs Materials?
Behavior Changers
- Providers
- Video & discussion guide
- Model positive behavior
- Affect improved counseling (4 tips)
- Young women (ages 15-24) / men
- Brochures, posters
- Normalize LARCs
- Encourage service-seeking
Gatekeepers
- Program Managers
- Adapt, use materials
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Objectives
- Erode barriers
- Save time, resources
- Increase capacity
- Increase impact
- Improve quality
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Customer Orientation
- Creation: Based on assessments
- Process: Evaluated materials with audiences
- Finalization: Revised, expanded suite
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BEFORE AFTER
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Impact, Engagement, Adaptation
25 requests 19+ countries 5+ languages
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Adaptations - Madagascar
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Adaptations - Ghana
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Adaptations – Mozambique
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Adaptations - DRC
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Adaptations Latin America - Zika
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Closing Remarks
- Proven need
- New approach;
able to evolve
- Technology needs:
InDesign
- Potential for
building communities
- Continued
promotion & dissemination
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