HACIENDA de las FLORES
- ne of Moraga’s most important assets
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Joao A. Magalhaes – November 2014
HACIENDA de las FLORES one of Moragas most important assets 1 - - PowerPoint PPT Presentation
HACIENDA de las FLORES one of Moragas most important assets 1 Joao A. Magalhaes November 2014 HACIENDA de las FLORES background & goals expand utilization Generate revenue 2 Joao A. Magalhaes November 2014
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Joao A. Magalhaes – November 2014
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Joao A. Magalhaes – November 2014
B& B&B B – Res estau aurant
Tea ea Room - Libr brary
Ne New E Ent ntranc nce(s)
Multi i - gen ener erat ational commu mmunity cent nter
Sw Swimming P Pool
Sp Spa/Fi Fitness ss a at Pavi vilion
Cave/ e/Cellar ellar for reh rehear earsal l dinners
Expan ansion o
ent areas areas
Bocce b e ball all courts
New Classroom
s, etc…
Potential improvements to enhance, promote and preserve Hacienda de las Flores
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Joao A. Magalhaes – November 2014
private investment
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special events and out of Town visitors
Joao A. Magalhaes – November 2014
Typical B&B Five star rooms Quality
private investment
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Joao A. Magalhaes – November 2014
keeping r resi sidents a s and t their o
tlays s in to town. (75% (75% curren entl tly diverge ged ou
synergy with B& h B&B and W Wedding e events
Restaurant
quality
private investment
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Joao A. Magalhaes – November 2014
A A plac place f for meeting ng and reading ng wh while e enjo njoying a cu cup of ca cappucc ccino or tea with h lo locally pr produced pas pastries. Tea Room library
quality
private investment
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Joao A. Magalhaes – November 2014
swimming pool spa . fitness
hacien enda’s ’s ear arly da days s sty tyle
poten enti tial com
B&B
private investment
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Joao A. Magalhaes – November 2014
new entrance(s)
quality entrances to an impressive asset
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Joao A. Magalhaes – November 2014
Cave – Cellar
ideal for rehearsal dinners
additional area for weddings and local events
(source of revenue)
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Joao A. Magalhaes – November 2014
Joao A. Magalhaes – February 2014
a good
e all listed ed idea eas pl plus us
er com
ents that have e not
een iden entifi fied ed yet
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Joao A. Magalhaes – November 2014
Typical Conceptual plans
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Joao A. Magalhaes – November 2014
Typica cal sketches hes to to illu llustrate Design fea eatures es
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Joao A. Magalhaes – November 2014
design to tool
to to preserv rve histo torical ch character
hacien enda
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Joao A. Magalhaes – November 2014
Plans & Strategies
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Joao A. Magalhaes – November 2014
B&B - projected yearly gross revenue $2,500/ night 350 days $875,000 210 days $525,00 10 Rooms $250/ni ght Town of moraga
60%
*15 days for major repairs special events Transient occupancy tax of approximately $50,000 based on 9.5% rate Revenue to Town from:
percentage profit sharing
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investors
no action might not be a good plan
Joao A. Magalhaes – November 2014
Avoid piecemeal programs that may alter the characteristics of the Hacienda. Engage experienced architectural firm to develop Comprehensive Conceptual Plan. key capabilities: Talent - Network Conceptual Plan should consider:
required to generate revenue to Town.
plan Suggestions
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Joao A. Magalhaes – November 2014
Based on the feasibility of the conceptual plan, Select investors, tenants and quality operators through a request for qualifications process Criteria for selection:
plan Suggestions
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Joao A. Magalhaes – November 2014
phase 1 phase 2
Prepare Conceptual Plan for best use of asset Develop, Finance, Design, Build and Manage operation
Town Town
Selection through request for qualifications process
Suggested actions
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prepare conceptual plan for best use of asset
phase 1
Phase 1 (A) - Preliminary concept Analysis to confirm proposed concept is viable Phase 1 (B) - Conceptual plan based on feasibility scope of work by stages
Joao A. Magalhaes – November 2014
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develop, finance, design, build and
refurbished facilities
phase 2
investors Facilities Operators Architectural firm Contractor Bank(s) Hacienda Foundation
SPC
O&M EPC Lease Agreement AD O&M Main O&M Contract financing equity
SPC – Special Purpose Company
Joao A. Magalhaes – November 2014
Town
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Joao A. Magalhaes – November 2014