HACIENDA de las FLORES one of Moragas most important assets 1 - PowerPoint PPT Presentation

HACIENDA de las FLORES one of Moraga’s most important assets 1 Joao A. Magalhaes – November 2014

HACIENDA de las FLORES background & goals  expand utilization  Generate revenue 2 Joao A. Magalhaes – November 2014

HACIENDA de las FLORES Potential improvements to enhance, promote and preserve Hacienda de las Flores B& B&B B – Res estau aurant  Tea ea Room - Libr brary  Ne New E Ent ntranc nce(s)  Multi i - gen ener erat ational  commu mmunity cent nter Sw Swimming P Pool ool  Spa/Fi Sp Fitness ss a at Pavi vilion  Cave/ e/Cellar ellar for  reh rehear earsal l dinners Expan ansion o of even ent areas areas  Bocce b e ball all courts  New Classroom oms, e s, etc…  3 Joao A. Magalhaes – November 2014

HACIENDA de las FLORES B & B private investment support weddings, St. Mary’s College, • special events and out of Town visitors source of revenue for Hacienda/Town • 4 Joao A. Magalhaes – November 2014

Typical B&B Five star rooms Quality private investment 5 Joao A. Magalhaes – November 2014

Restaurant quality private investment keeping r resi sidents a s and t their o outl tlays s in to town. (75% (75% curren entl tly diverge ged ou out of of town) synergy with B& h B&B and W Wedding e events 6 Joao A. Magalhaes – November 2014

Tea Room library quality private investment A A plac place f for meeting ng and reading ng wh while e enjo njoying a cu cup of ca cappucc ccino or tea with h locally pr lo produced pas pastries. 7 Joao A. Magalhaes – November 2014

swimming pool spa . fitness private investment hacien enda’s ’s ear arly da days s sty tyle tial com poten enti omponent of of a new B& B&B 8 Joao A. Magalhaes – November 2014

HACIENDA de las FLORES new entrance(s) quality entrances to an impressive asset 9 Joao A. Magalhaes – November 2014

HACIENDA de las FLORES Cave – Cellar ideal for rehearsal dinners additional area for weddings and local events (source of revenue) 10 Joao A. Magalhaes – November 2014

HACIENDA de las FLORES a good ood plan cou ould incor orpor orate e all listed ed idea eas pl plus us other ot er com ompon onen ents that have e not ot been een iden entifi fied ed yet 11 Joao A. Magalhaes – February 2014

HACIENDA de las FLORES 12 Joao A. Magalhaes – November 2014

HACIENDA de las FLORES Typical Conceptual plans 13 Joao A. Magalhaes – November 2014

Typica cal sketches hes to to illu llustrate Design fea eatures es 14 Joao A. Magalhaes – November 2014

design to tool ols to to preserv rve histo torical ch character of of hacien enda 15 Joao A. Magalhaes – November 2014

HACIENDA de las FLORES Plans & Strategies Joao A. Magalhaes – November 2014 16

HACIENDA de las FLORES no action might not be a good plan B&B - projected yearly gross revenue Revenue to Town from: 10 • Leasing contract including Rooms $2,500/ percentage profit sharing $250/ni night • Taxes ght Town of moraga 60% occupancy 210 days *15 days for 350 days major repairs $525,00 $875,000 special events 0 investors Transient occupancy tax of approximately $50,000 based on 9.5% rate 17 Joao A. Magalhaes – November 2014

Haci Hacienda plan  Avoid piecemeal programs that may alter the characteristics of the Hacienda. Suggestions  Engage experienced architectural firm to develop Comprehensive Conceptual Plan. key capabilities: Talent - Network  Conceptual Plan should consider: • Hacienda’s history and character, Hacienda Foundation’s recommendations, • Moraga Resident’s suggestions, • potential suitable new installations as • required to generate revenue to Town. 18 Joao A. Magalhaes – November 2014

Haci Hacienda plan  Based on the feasibility of the conceptual plan, Select investors, Suggestions tenants and quality operators through a request for qualifications process  Criteria for selection: Maximization of use, • Proposed revenue to Town, • Quality of proposed improvements • Integrity of original facilities. • 19 Joao A. Magalhaes – November 2014

HACIENDA de las FLORES Suggested actions Selection through request for qualifications process phase 1 phase 2 Develop, Prepare Finance, Conceptual Plan Town Town Design, Build and for Manage operation best use of asset 20

scope of work by stages phase 1 Phase 1 (A) - Preliminary concept prepare Analysis to confirm conceptual plan proposed concept is viable for best use of asset Phase 1 (B) - Conceptual plan based on feasibility 21 Joao A. Magalhaes – November 2014

Town Main O&M Lease phase 2 Contract Agreement Facilities investors Operators O&M equity develop, finance, design, build Architectural SPC Contractor and firm operate EPC AD refurbished facilities Hacienda Bank(s) Foundation financing O&M  Maximization of use  Revenue to Town  Quality of proposed improvements  Integrity of original facilities SPC – Special Purpose Company 22 Joao A. Magalhaes – November 2014

HACIENDA de las FLORES 23 Joao A. Magalhaes – November 2014