GWEBINAR: MEDIA TRAINING 101- FORMULA FOR SUCCESS D E C E M B E R - PowerPoint PPT Presentation

GWEBINAR: MEDIA TRAINING 101- FORMULA FOR SUCCESS D E C E M B E R 6 , 2 0 1 7 Presented by: Evan Nierman (CCAS BA '00), Founder/Principal of Red Banyan

T A B L E O F C O N T E N T S Reporters and Media…………………….……3 Your Interview & the Big Picture……..….……7 Preparation & Core Messages……..………..11 Showtime………………………………………15 Best Foot Forward………………………….…20

R E P O R T E R S + M E D I A

P U B L I C A T I O N G O A L S • Make Money • Educate • Inform • Entertain

R E P O R T E R S • Power of the Pen • Influence Public Opinion • SEO • $$$ • Live Forever Online

C O N S T R U C T I O N • Lead • Key News Questions • Body of the Story • Closing

T H E B I G P I C T U R E

P R I N T V S . T V • Print • Relaxed Conversation • More Detail • Context & Case Building • Television • Rapid Pace • Sound Bites • Key Points Only - No Context

T A K E C O N T R O L • Conversation vs. Interrogation • Ask Questions • Control Topics • Stick to Message

M O T I V A T I O N • Us • Numbers • Data • Facts • Reports • Them • Conflict • Confrontation • Adversity • Triumph

P R E P A R A T I O N

K N O W Y O U R I N T E R V I E W E R • Understand the Outlet • Learn about Reporter • who they write for • what they write about • what’s the angle • find clues/ask directly • Reporters vs. Friends

C O R E M E S S A G E S • Three to Four Messages • Repetition • Paraphrasing • Answer Questions You Want • Remember Who Knows More

I N T E R V I E W P R E P • Read Core Messages • Read Q & A • Practice Interview • Watch Tape • Repeat and Refine

S H O W T I M E

G R O U N D R U L E S • Always Set Terms Before Interview • The Record • assume you’re on • The Impression

Y O U D E F I N E T H E D I R E C T I O N • Questions are Opportunities • Define Topic with Answers • Drive the Message • Stay Calm • Stay Positive • Eat Dessert First

T O U G H Q U E S T I O N S • Return to Core Message • Answer Different Question • Stay Truthful • Don’t Exaggerate • Bridging

B R I D G I N G E X A M P L E S • Here are the facts… • An even tougher question is... • I have heard that too, but the real focus should be... • I would describe it differently... • If I may, let me explore a more important point... • Let's deal in reality... • Let's talk about something I'm even more familiar with... • Another perspective is... • Opinions can differ, but I believe… • That's one view, mine is... • The critical issue is... • What concerns me even more... • I understand. For me, the question is…

B E S T F O O T F O R W A R D

P R E S E N T Y O U R S E L F • Dress • Slightly Over is Best • Colors and textures • Comfort • Posture (for TV) • Don’t Slouch • Legs uncomfortable (lazy legs lazy mouth) • Lean Slightly Forward • Fold Hands in Lap • Look Happy :)

F O L L O W U P • Thank Reporter for Opportunity • Provide Feedback After Piece Airs • Keep Contact Info

R E V I E W • Prepare 3-4 Core Messages • Eat Dessert First • Take Control • Prepare Your Bridging • Dress the Part

Q U E S T I O N S ?

Keep in Touch Evan Nierman, Founder/Principal of Red Banyan Contact Information: t: 954-379-2115 e: (for Evan) evan@redbanyan.com (for Red Banyan) info@redbanyan.com w: www.redbanyan.com