GWEBINAR: MEDIA TRAINING 101- FORMULA FOR SUCCESS D E C E M B E R - - PowerPoint PPT Presentation

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Mar 15, 2023 145 likes •418 views

GWEBINAR: MEDIA TRAINING 101- FORMULA FOR SUCCESS D E C E M B E R 6 , 2 0 1 7 Presented by: Evan Nierman (CCAS BA '00), Founder/Principal of Red Banyan T A B L E O F C O N T E N T S Reporters and Media.3 Your

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GWEBINAR: MEDIA TRAINING 101- FORMULA FOR SUCCESS

D E C E M B E R 6 , 2 0 1 7

Presented by: Evan Nierman (CCAS BA '00), Founder/Principal of Red Banyan

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T A B L E O F C O N T E N T S

Reporters and Media…………………….……3 Your Interview & the Big Picture……..….……7 Preparation & Core Messages……..………..11 Showtime………………………………………15 Best Foot Forward………………………….…20

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R E P O R T E R S + M E D I A

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P U B L I C A T I O N G O A L S

Make Money
Educate
Inform
Entertain

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R E P O R T E R S

Power of the Pen
Influence Public Opinion
SEO
$$$
Live Forever Online

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C O N S T R U C T I O N

Lead
Key News Questions
Body of the Story
Closing

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T H E B I G P I C T U R E

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P R I N T V S . T V

Print
Relaxed Conversation
More Detail
Context & Case Building
Television
Rapid Pace
Sound Bites
Key Points Only - No Context

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T A K E C O N T R O L

Conversation vs. Interrogation
Ask Questions
Control Topics
Stick to Message

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M O T I V A T I O N

Us
Numbers
Data
Facts
Reports
Them
Conflict
Confrontation
Adversity
Triumph

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P R E P A R A T I O N

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K N O W Y O U R I N T E R V I E W E R

Understand the Outlet
Learn about Reporter
who they write for
what they write about
what’s the angle
find clues/ask directly
Reporters vs. Friends

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C O R E M E S S A G E S

Three to Four Messages
Repetition
Paraphrasing
Answer Questions You

Want

Remember Who Knows

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I N T E R V I E W P R E P

Read Core Messages
Read Q & A
Practice Interview
Watch Tape
Repeat and Refine

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S H O W T I M E

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G R O U N D R U L E S

Always Set Terms Before

Interview

The Record
assume you’re on
The Impression

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Y O U D E F I N E T H E D I R E C T I O N

Questions are

Opportunities

Define Topic with Answers
Drive the Message
Stay Calm
Stay Positive
Eat Dessert First

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T O U G H Q U E S T I O N S

Return to Core Message
Answer Different Question
Stay Truthful
Don’t Exaggerate
Bridging

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B R I D G I N G E X A M P L E S

Here are the facts…
An even tougher question is...
I have heard that too, but the

real focus should be...

I would describe it differently...
If I may, let me explore a more

important point...

Let's deal in reality...
Let's talk about something I'm

even more familiar with...

Another perspective is...
Opinions can differ, but I

believe…

That's one view, mine is...
The critical issue is...
What concerns me even more...
I understand. For me, the

question is…

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B E S T F O O T F O R W A R D

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P R E S E N T Y O U R S E L F

Dress
Slightly Over is Best
Colors and textures
Comfort
Posture (for TV)
Don’t Slouch
Legs uncomfortable (lazy legs lazy

mouth)

Lean Slightly Forward
Fold Hands in Lap
Look Happy :)

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F O L L O W U P

Thank Reporter for

Opportunity

Provide Feedback After

Piece Airs

Keep Contact Info

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R E V I E W

Prepare 3-4 Core

Messages

Eat Dessert First
Take Control
Prepare Your Bridging
Dress the Part

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Q U E S T I O N S ?

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Keep in Touch

Evan Nierman, Founder/Principal of Red Banyan Contact Information: t: 954-379-2115 e: (for Evan) evan@redbanyan.com (for Red Banyan) info@redbanyan.com w: www.redbanyan.com