Growing the ECD Funder Community Insights from Silicon Valley - - PowerPoint PPT Presentation

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Growing the ECD Funder Community Insights from Silicon Valley - - PowerPoint PPT Presentation

Growing the ECD Funder Community Insights from Silicon Valley Community Foundation and Promise Venture Studio Funder Research Welcome! Goals: Reflect on field research to initiate a collaborative discussion about how to collectively


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Growing the ECD Funder Community

Insights from Silicon Valley Community Foundation and Promise Venture Studio Funder Research

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Welcome!

Goals:

  • Reflect on field research to initiate a collaborative discussion about

how to collectively grow the community of funders in ECD Norms:

  • Start and end on time
  • Growth mindset, safe space
  • Engagement and interaction

○ Video enabled all the time, audio on mute when you’re not talking ○ Expect some ‘warm’ calling to maximize diverse perspectives ○ Use Zoom chat to ask questions anytime

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Who’s Who in the Zoom Room

1 3 Your name Your motivations and aspirations for funding in ECD (in 30 seconds) 2 Your organization’s name

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The investment mismatch

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The investment mismatch - public funding

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The investment mismatch - philanthropic funding

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Our collective problem statement...

“How do we (current ECD funders) grow and build the capacity of the ECD funder community?”

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Executive Summary

Promise Venture Studio and the Silicon Valley Community Foundation’s Center for Early Learning conducted research to inform their shared objectives of recruiting more engaged Early Childhood Development (ECD) funders, investors, and philanthropists nationally and locally. Surveys and qualitative interviews with 150+ funders led to three main insights:

  • Common key messages are most influential in engaging potential ECD

funders

  • Funders experience similar challenges investing in the ECD field and share a

vision of opportunities to overcome those obstacles

  • Funders express most acute needs for support at the start and end of the

funding cycle

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Together, SVCF CEL and Promise surveyed the field of ECD funders to gain insight and take action

PHASE 1: MESSAGING AND MOTIVATIONS RESEARCH

SVCF conducted an online survey and telephone interviews to identify motivations and what messaging is most persuasive to prospective and current ECD funders.

PHASE 2: SUPPORT RESEARCH

Inspired by SVCF, Promise conducted an online survey and qualitative group design sessions focused on funder support needs, challenges, and

  • pportunities.

PHASE 3: TAKING ACTION

Leveraging the insights from their research, SVCF and Promise have come together to create resources and support programs for new and existing funders in ECD.

1 2 3

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* N=88, these demographics are from the second phase of research only

Foundation Types Geographic Funding Focus

44% 23% 10% 25% 19% 17% 16% 12% 10% 4% 19% Family Foundations Community Foundations Independent Foundations Corporate Foundations Other Single city or county Multi-city or county Single state National Multi-state International

Responding funders represent a diversity of foundation types and funding geographies

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Funders want to maintain and increase deep levels of engagement in early childhood

want to increase their funding

Current engagement in ECD:

50% 46% 3%

want to decrease their funding want to maintain their funding

Future engagement in ECD:

59% Deep 18% Moderate 17% Slight 5% None

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  • Diversity, equity, and inclusion (85%)
  • Social emotional learning (83%)
  • Child care supply and quality (80%)
  • Intergenerational anti-poverty/economic

mobility (78%)

  • Ages 3-5 (78%)
  • Early language/literacy (77%)
  • Early adversity/resilience (77%)
  • Ages 0-2 (76%)

Topics of greatest interest to funders Categories of funders’ current investments

Established funders have diverse priorities and impact targets

Family/Parent Support

28% 26% 25% 23% 20%

Education Child Development Advocacy Childcare

* See a complete list of interest areas surveyed in the appendix

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Three consistent messages stood out as most influential in attracting current ECD funders

Top Messages that Attracted Current ECD Funders

Research proves that early childhood investments improve long-term educational outcomes for children Investing in early childhood improves equity and access for underserved populations The return on investment in early childhood is very high compared to

  • ther social investments

1 2 3

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Once established, funders are driven by four key motivations

Brain Science. The current research

  • n brain science was compelling and

critical to their decision-making. Social justice. ECD as a way to protect some of the most vulnerable and voiceless in our society. Overlap with other causes. ECD as a way to address or tackle other pressing issues, such as academic achievement or community health. Innovation opportunities. The lack

  • f early childhood systems and

attention to the field provide many

  • pportunities for innovation

Top Motivations for Established Funders

1 2 3 4

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Let’s discuss!

  • What messages and

motivations from our research resonate with your experience as an investor in ECD?

  • What messages and

motivations (do or don’t) resonate with other funders you’ve engaged about ECD?

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We need to better make the case for ECD Complexity & fragmentation make opportunities opaque Local context matters & makes scaling difficult

Funders identified three broad themes of challenges and opportunities to overcome them 1 2 3

*The bullet points on the following 3 slides are directly from research participants.

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We need to better make the case for ECD

Complexity & fragmentation make

  • pportunities
  • paque

Local context matters & makes scaling difficult

We need to better make the case for ECD

  • Better marketing: connect ROI,

stories, compelling research into well crafted campaigns.

  • Build on early momentum for ECD in

social innovation circles.

  • Connect ECD to other problems

with traction in adjacent fields, e.g. immigration, workforce, DEI.

  • Collective Impact Model is effective:

built case w/ memorable stats & stories paired w/ solutions. Themes Challenges Opportunities

  • New donors experience

information overload and are

  • ften overwhelmed with the

complexity of the issues.

  • General public has limited

understanding of the case for ECD & evidence base.

  • It’s hard to track outcomes & impact,

especially long term.

  • Communication and comparison of

program-level impact is difficult and there are often unrealistic expectations of outcomes.

1

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We need to better make the case for ECD Complexity & fragmentation make

  • pportunities
  • paque

Local context matters & makes scaling difficult

Complexity & fragmentation make opportunities opaque

  • Create platform to highlight most

promising ventures and

  • rganizations across priority

challenges and opportunities.

  • Align and connect funders across

areas on shared thematic interests.

  • Encourage orgs working on the same

issue to collaborate more frequently

  • n best practices.

Themes Challenges Opportunities

  • Early childhood issues are

integrated within systemic challenges and require long-term commitment.

  • Little uniformity or structure in the

ECD system makes it harder to understand and measure.

  • Funders are reluctant to work

through unfamiliar program delivery channels (e.g. social services).

  • Focus on individual investment

strategies and program areas makes it hard to achieve pooled impact.

2

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We need to better make the case for ECD Complexity & fragmentation make

  • pportunities
  • paque

Local context matters & makes scaling difficult

Local context matters & makes scaling difficult

  • Better map and understand local

systems at play.

  • Help defining gap areas and how

to either attract new innovations

  • r help existing players to

innovate.

  • Help “selling” programs to local

nonprofits in position to offer them to the community. Themes Challenges Opportunities

  • Scaling with fidelity requires

working in local contexts and designing programs for scale from the start.

  • Finding the right ideas and

connecting to community strengths.

  • If there aren't existing solutions

locally, we have to first "sell" programs to grantees. They have to do the heavy lifting, and some aren't conscious of the need or feel unable to tackle new programing.

3

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Let’s discuss!

  • Which of these three

challenges and

  • pportunities identified

through our research resonate most with your experience in ECD?

  • What challenges or
  • pportunities are missing?
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Funders are asking for a variety of supports across the funding cycle

  • Local Funder Meetups

(75%)

  • Virtual Workshops (82%)
  • Index of Fundable Ventures (63%)
  • Virtual & In-Person ‘Demo Days’ (75%)
  • 1:1 Venture Intros & Matchmaking

(51%)

  • Topical Investment Primers (70%)
  • Sourcing of ventures (57%)
  • Diligence (44%)
  • Execution of investments (33%)
  • Portfolio Support (43%)
  • Impact Evaluation (60%)
  • Partner with Others (73%)

Attract Establish Commitment Grow Commitment When support is needed Type of support preferred

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EC Funder Map Funder Symposium

We are collaborating on resources to support the pressing needs of funders

Venture Index Show+Tell Series The field’s most comprehensive database of early childhood ventures Virtual series showcasing the most promising innovations in ECD The field’s most comprehensive philanthropic map of EC Care and Education investments Hosted by SVCF Why Invest in ECD A compelling case to potential funders on the importance of investing in early childhood Investment Primers Introductions to key topics & resources in ECD

‘Why Invest’ FAQ

Resource Investment Primers Venture Index Show+Tell Series EC Funder Map Coming 2020

Solution Details Links Attract Establish Commitment Grow Commitment

Family Story Project Multimedia project showcasing family journeys preparing their child for school In progress

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ECFC Early Childhood Funding Map

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Promise ‘Why Invest in ECD’ FAQ

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Promise 2-Page ECD Funder Primers

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Promise ECD Venture Index

  • 185+ Organization

Profiles with demo videos, theories of change, supporting research

  • Searchable / sortable

by key work, impact

  • utcomes,

geography, org structure, & more

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Show+Tell is a first-of-its-kind virtual series showcasing the most promising innovations in early childhood development with the potential for scaled impact for children facing the greatest adversities. Learn more & Register Here

2020

Show+Tell 1 Supporting Parents in the Early Years Q1 Show+Tell 2 Childcare Supply & Quality Q2 Show+Tell 3 Social Emotional Learning Q3 Show+Tell 4 Equity & Inclusion in ECD Q3/4 Local watch parties and gatherings will be held across the country to catalyze and build community-level momentum for innovation and impact in ECD

You’re invited: Join us for Show+Tell, a virtual innovation series for ECD funders in 2020

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Show+Tell Virtual Demo Series

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Let’s discuss!

  • Which of the outlined

strategies and solutions to better support funders are most intriguing to you?

  • What additional ideas do

you have for ways to increase funder engagement in ECD?

  • How can SVCF-CEL, ECFC, &

Promise can support best these efforts?

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Contact Us

Gabe Hakim gabe@promisestudio.org promisestudio.org Michelle Sioson Hyman mshyman@siliconvalleycf.org siliconvalleycf.org/cel

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Appendix

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Parent/child mental health 73% Community/stakeholder engagement 72% Early Math/STEM 69% Policy and advocacy 68% Developmental Screening Assessment and Referrals 67% Data and technology 65% Special Needs 64% Maternal health 59% Early childhood health and pediatrics 59% Prenatal care/services 53%

All Responses to Broad Subject Matter Interest

DEI 85% Social Emotional Learning 83% Parent/caregiver education and support 83% Child Care Supply and Quality 80% Intergenerational anti-poverty/economic mobility 78% Ages 3-5 78% Early Language/Literacy 77% Early adversity/resilience 77% Ages 0-2 76% Executive Function & Self Regulation 73% EC workforce sourcing and development 73%

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Funders Know the Challenges & Opportunities in ECD

We need to better make the case for ECD Complexity & fragmentation make

  • pportunities
  • paque

Local context matters & makes scaling hard

  • Better marketing: connect ROI, stories, compelling

research into well crafted campaigns

  • There is early momentum in social innovation circles (on

coasts) -- need to maintain and move inland

  • Additional reports quantifying ROI / cost
  • Connect ECD to other “attractive” problems in adjacent

fields, e.g. immigration, workforce, DEI

  • Collective Impact Model from GLR is effective: built case

w/ shocking numbers and paired w/ solutions

Themes Opportunities Challenges

  • Invest in data infrastructure on care landscape (+ other

areas) to increase visibility on opportunities & challenges

  • Align funders & connect across broader ECD ecosystem
  • Get nonprofit orgs working on the same issue to

collaborate more frequently on best practices

  • Better explain local systems at play
  • Leverage state-wide QRIS and other quality guides
  • Topical or thematic ECD groups
  • Have a place to highlight promising ventures.
  • Help “selling” programs to local nonprofits in position to
  • ffer
  • Help defining gap areas and how to either attract new

innovations or help existing players to innovate

  • Coordination between local school districts, funders, and

Departments of Ed.

  • Scaling w/ fidelity requires working in local contexts and

designing programs for scale from the start

  • Finding the right ideas and connecting to community strengths
  • If there aren't existing solutions to locally, we have to first "sell"

programs to grantees. They have to do the heavy lifting, and some aren't conscious of the need or feel unable to tackle new programing.

  • Early childhood issues are integrated within systemic factors,

which makes it hard to understand and address and requires long-term commitment

  • Little uniformity or structure in the EC system - makes it harder

to understand and measure

  • Funders reluctant to work through channels they aren’t familiar

with (e.g. social services)

  • Everyone likes their own idea or strategy; hard to get pooled

impact.

  • New donors experience information overload and are often
  • verwhelmed with the complexity of the issues
  • Still basic disagreement on the case for ECD & evidence base
  • Hard to track outcomes & impact, especially long term

measurement

  • Over-attachment to metrics in areas that are harder to assess
  • Funder expectations of potential outcomes often do not match

what is feasible or realistic -- Payoff takes a long time

  • Need studies to highlight high-quality programming