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GROWING (OR CREATING) YOUR MARKETING DEPARTMENT
CJ Maurer, Complete Payroll, 2019
IPPA Presentation 2019
WHAT DO WE WANT MARKETING TO DO FOR US?
Branding Advertising & PR Website & Content Social Media Lead Generation
GROWING (OR CREATING) YOUR MARKETING DEPARTMENT CJ Maurer, - - PowerPoint PPT Presentation
GROWING (OR CREATING) YOUR MARKETING DEPARTMENT CJ Maurer, - - PowerPoint PPT Presentation
GROWING (OR CREATING) YOUR MARKETING DEPARTMENT CJ Maurer, Complete Payroll, 2019 WHAT DO WE WANT MARKETING TO DO FOR US? Branding Advertising & PR Website & Content Social Media Lead Generation IPPA Presentation 2019 Influence.
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IPPA Presentation 2019
Influence.
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IPPA Presentation 2019
Sales
First impressions Empathy Honesty Attention to detail Timeliness Relevancy Follow-up
Marketing
Branding Website Content Email subscriptions Social media Advertising Public relations SEO Partnerships
What is Marketing?
Attentiveness Helpfulness Communication Follow-through Rituals Rapport Expectations Extra credit
Service
Experience Story Referrals Testimonials Evangelism Up-sells
Clients
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IPPA Presentation 2019
GROWING YOUR MARKETING DEPARTMENT.
(Or at least your marketing function.)
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IPPA Presentation 2019
HOW DO YOU WANT TO BE KNOWN?
Build your entire marketing strategy around what you do that other's can't or won't - at least not as well as you can. This is your brand. But your brand is more than your logo and color
- scheme. Your brand is a standard of behavior
that your entire company commits to.
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IPPA Presentation 2019
COURTESY
We're friendly when we answer the phone. We have a funny on-hold message. We send our clients cards. We hand-deliver the first payroll.
GUIDANCE
We're constantly publishing helpful content. We have an email newsletter. We alert our clients about important labor law updates.
SIMPLICITY
Single point of contact. An entire department dedicated to transitions. Free and unlimited software training. Free custom reports.
CARE
We have a variety of gifts and rituals with our clients and prospects. Our content - website, collateral, etc. - resonates with our audiences.
Values Drive Action
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IPPA Presentation 2019
STUFF THAT WORKS NO MATTER WHAT
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IPPA Presentation 2019
CONTENT
Produce content that bridges the gap between what your target audience cares about and what your company does well. Create as much as you can as frequently as you can for as long as you can.
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IPPA Presentation 2019
EMAIL NEWSLETTERS
Take your best or most relevant content and email it out once or twice a month. Start with your clients, partners, employees and friends of the business. Then try to grow this list over time.
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IPPA Presentation 2019
VIDEOS
Studies have proven that people would rather watch a video about a product or service than read an article by a significant margin. Videos educate people while also endearing them to your brand.
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IPPA Presentation 2019
PRODUCT MARKETING
Present your products with more polish and importance and they'll be more likely to be received that way by prospects and clients alike. It's also wise to create at least one website page for every product.
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IPPA Presentation 2019
A GREAT CRM
Find a CRM and/or Marketing Software Platform that allows you to send emails, schedule social media posts and manage/communicate with your contact database (among other things).
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IPPA Presentation 2019