Greg Peterson Peterson Farm Brothers Who are the Peterson Farm - - PowerPoint PPT Presentation

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Greg Peterson Peterson Farm Brothers Who are the Peterson Farm - - PowerPoint PPT Presentation

Dec 31, 2022 33 likes •378 views

Greg Peterson Peterson Farm Brothers Who are the Peterson Farm Bros? From L to R: Nathan (23), Greg (25), Kendal (20), and honorary bro Laura (16) About Us We live on a 5 th generation family farm near Assaria, KS Our farm

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Greg Peterson – Peterson Farm Brothers

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Who are the Peterson Farm Bros?

From L to R: Nathan (23), Greg (25), Kendal (20), and “honorary bro” Laura (16)

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About Us

  • We live on a 5th generation family farm near

Assaria, KS

  • Our farm raises beef cattle and grows wheat,

corn, milo, soybeans, and alfalfa

  • We hope to keep the farm going in the future!
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Music Video Parodies About Farming

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“I’m Farming and I Grow It” – Parody of the song “Sexy and I Know It”

(Over 9 million views on YouTube!) Experience of being a young farmer Experience of being a video entrepreneur Consumer misconceptions

"I'm Farming and I Grow It" The Peterson Farm Bros

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What have I learned from this experience?

Young farmers like myself can and should be entrepreneurs!

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Germany Australia Netherlands South Africa

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What have I learned from this experience?•40 million views

  • 237 countries
  • 100,000 YouTube

subscribers

  • 350,000 Facebook

fans

Social media influences what customers think, do, and say!

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Consumer Misconceptions

Technology, GMOs, pesticides, hormones, antibiotics, animal welfare, big ag, no-till, cover crops, crop rotations, subsidies, precision farming, intensive farming, organic farming

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  • YouTube channel (Peterson Farm Bros)
  • Educational Videos, Entertaining Videos, Parody Videos
  • Facebook Page (Peterson Farm Bros)
  • Updates about our farm, our lives, our videos
  • Twitter (@gregpeterson33, @npete16, @kmerle7, @laura_joy12)
  • Instagram (@gregorynorris, @laura_peterson12)
  • Snapchat: petefarmbros
  • Website (www.petersonfarmbros.com)
  • Find information about us, our farm, booking events, farm tours,

videos and blogs

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How have audiences reacted to

  • ur message?

Trust, Credibility, Honesty, Authenticity!

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How will consumers react to your message?

Trust, Credibility, Honesty, Authenticity!

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What have I learned from this experience?

Perspective.

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Farmers make an incredibly diverse amount of products within a country, state, and community.

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Just because one farm operates

  • ne way, does not mean all farms

need to operate that same way!

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There are different soils, crops, climates, seasons, tools, and infrastructures everywhere you go in the world!

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The story of agriculture is that of diversity!

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How can we work together?

  • Setting aside our differences
  • Appreciating different practices and

perspectives

  • Realizing sensitivities
  • Celebrating who we are!
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How can we work together?

Be who you are and bring others along with you!

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Farmers Feed the World

(1.5 million views on YouTube)