Graphical Perception Nam Wook Kim Mini-Courses January @ GSAS - - PowerPoint PPT Presentation

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graphical perception

Graphical Perception Nam Wook Kim Mini-Courses January @ GSAS - - PowerPoint PPT Presentation

Dec 07, 2022 412 likes •1.3k views

Graphical Perception Nam Wook Kim Mini-Courses January @ GSAS 2018 What is graphical perception? The visual decoding of information encoded on graphs Why important? Graphical excellence is that which gives to the viewer the greatest

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Graphical Perception

Nam Wook Kim Mini-Courses — January @ GSAS 2018

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The visual decoding of information encoded on graphs

What is graphical perception?

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Why important?

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“Graphical excellence is that which gives to the viewer the greatest number of ideas in the shortest time with the least ink in the smallest space” — Edward Tufte

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Goal

Understand the role of perception in visualization design

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Topics

Signal Detection
Magnitude Estimation
Pre-Attentive Processing
Using Multiple Visual Encodings
Gestalt Grouping
Change Blindness

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Signal Detection

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Detecting Brightness

Which is brighter? A B

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(128,128,128) (144,144,144)

A B

Detecting Brightness

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Detecting Brightness

Which is brighter? A B

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(138,138,138) (134,134,134)

Detecting Brightness

A B

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Weber’s Law

Just Noticeable Difference (JND)

dp = k dS S

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Weber’s Law

Just Noticeable Difference (JND)

dp = k dS S

Physical Intensity Change of Intensity

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Weber’s Law

Just Noticeable Difference (JND)

dp = k dS S

Physical Intensity Change of Intensity Perceived Change

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Weber’s Law

Just Noticeable Difference (JND)

dp = k dS S

Physical Intensity Change of Intensity Perceived Change

Most continuous variation in stimuli are perceived in discrete steps

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Ranking correlation visualizations

[Harrison et al 2014]

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[Harrison et al 2014]

Which of the two appeared to be more highly correlated?

Ranking correlation visualizations

A B

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r = 0.7 r = 0.6

Which of the two appeared to be more highly correlated?

Ranking correlation visualizations

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Which of the two appeared to be more highly correlated?

Ranking correlation visualizations

A B

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Which of the two appeared to be more highly correlated?

Ranking correlation visualizations

r = 0.7 r = 0.65

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Ranking visualizations for depicting correlation

[Harrison et al 2014] Overall, scatterplots are the best for both positive and negative correlations. Parallel coordinates are only good for negative correlations .

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Magnitude Estimation

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A Quick Experiment…

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A B

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A B

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A B Area

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A B

Length

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Steven’s Power Law

[Graph from T. Munzner 2014]

S = I p

Physical Intensity Perceived Sensation Exponent (Empirically Determined) Predicts bias, not necessarily accuracy! Models the relationship between the magnitude of a physical stimulus and its perceived intensity.

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[Graph from T. Munzner 2014]

Overestimate Underestimate Unbiased

Steven’s Power Law

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Apparent Magnitude Scaling

To compensate for human error in interpreting scale because people tend to underestimate area

× 1 0.7

Cartography: Thematic Map Design, Figure 8.6, p. 170, Dent, 96

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Graphical Perception [Cleveland & McGill 84]

What percentage of the smaller was of the larger?

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Graphical Perception [Cleveland & McGill 84]

What percentage of the smaller was of the larger?

Compare positions   (along common scale) Compare lengths

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https://ig.ft.com/science-of-charts/

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[T. Munzer 2014]

Effectiveness Ranking of Visual Encoding Variables

for comparing numerical quantities

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Pre-Attentive Processing

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How Many 3’s?

1281768756138976546984506985604982826762 9809858458224509856458945098450980943585 9091030209905959595772564675050678904567 8845789809821677654876364908560912949686

[based on a slide from J. Stasko]

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1281768756138976546984506985604982826762 9809858458224509856458945098450980943585 9091030209905959595772564675050678904567 8845789809821677654876364908560912949686

How Many 3’s?

[based on a slide from J. Stasko]

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The ability of the low-level human visual system to effortlessly identify certain basic visual properties.

Pre-attentive processing

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Visual Pop-Out: Color

Christopher Healey, https://www.csc.ncsu.edu/faculty/healey/PP/index.html

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Visual Pop-Out: Shape

Christopher Healey, https://www.csc.ncsu.edu/faculty/healey/PP/index.html

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and many more…

Christopher Healey, https://www.csc.ncsu.edu/faculty/healey/PP/index.html

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No unique visual property of the target

Feature Conjunctions

Consistent Inconsistent

Christopher Healey, https://www.csc.ncsu.edu/faculty/healey/PP/index.html

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Pre-attentive Conjunctions

Most conjunctions are not pre-attentive. Some spatial conjunctions are pre-attentive.

Motion and color
Motion and shape
Motion and 3D disparity
3D disparity and color
3D disparity and shape

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Multiple Attributes

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One-Dimensional: Lightness

White Black White Black White White White Black Black White

r

Classify objects based on lightness

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Square Circle Circle Circle Square Circle Circle Circle Square Circle

r

One-Dimensional: Shape

Classify objects based on shape

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Redundant: Shape & Lightness

Circle Square Square Square Circle Circle Circle Square Square Square

r

Classify objects based on shape. Easier?

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Orthogonal: Shape & Lightness

Circle Circle Square Square Circle Classify objects based on shape. Difficult?

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Orthogonal: Shape & Lightness

Circle Circle Square Square Circle Classify objects based on lightness. Difficult?

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Speeded Classification

Redundancy Gain Facilitation in reading one dimension when the other provides redundant information. Filtering Interference Difficulty in ignoring one dimension while attending to the

ther.

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Speeded Classification

R: Redundant Encoding 1: One-dimensional O: Orthogonal Encoding

Stable

White White Black White Black

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Speeded Classification

R: Redundant Encoding 1: One-dimensional O: Orthogonal Encoding

Interference Gain

Circle Square Square Square Circle

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Types of Perceptual Dimensions

Integral Filtering interference and redundancy gain Separable No interference or gain Asymmetric One dimension separable from other, not vice versa e.g., Lightness was not really influenced by shape

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Separability vs. Integrality

2 groups each

[Tamara Munzner 14]

What we perceive:

Position Hue (Color) Fully separable

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Separability vs. Integrality

2 groups each

[Tamara Munzner 14]

What we perceive:

Position Hue (Color) Fully separable Position Hue (Color) Size Hue (Color) Fully separable Some interference

2 groups each

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Separability vs. Integrality

2 groups each

[Tamara Munzner 14]

What we perceive:

Position Hue (Color) Fully separable Position Hue (Color) Size Hue (Color) Fully separable Some interference Position Hue (Color) Size Hue (Color) Width Height Fully separable Some interference Some/signifjcant interference

2 groups each 3 groups total: integral area

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Separability vs. Integrality

2 groups each 2 groups each 3 groups total: integral area 4 groups total: integral hue

Position Hue (Color) Size Hue (Color) Width Height Red Green Fully separable Some interference Some/signifjcant interference Major interference

[Tamara Munzner 14]

What we perceive:

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Not about good or bad

Match the characteristics of the channels to the information that is encoded. For a single data attribute with three categories, this may work just fine: small, flattened, and large.

[Tamara Munzner 14]

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Gestalt Grouping

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Principles of Perceptual Organization

Similarity Proximity Uniformed Connectedness Connection Enclosure Continuity Symmetry and there are more not covered here…

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Proximity

Columns Rows

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Similarity

Rows stand out due to similarity.

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Scatter Plot Matrix Clusters and outliers

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Uniformed Connectedness: Connection

Connectedness dominates proximity and similarity

Proximity (column) vs connection (row) Similarity (row) vs connection (column)

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Uniformed Connectedness: Enclosure

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Chart Annotations

[ https://chartaccent.github.io/ ]

Enclosure Connection

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Visualizing Sets

[ Slides from A. Lex ]

Bubble Sets Line Sets Kelp Diagrams

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TreeMap and Circle Packing

https://bl.ocks.org/mbostock/4063530 https://bl.ocks.org/mbostock/4063582

Proximity, Similarity, Enclosure

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Continuity

We prefer smooth not abrupt changes Connections are clearer with smooth contours

[from Ware 04]

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Hierarchical Edge Bundling

[ Holten 06 ]

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Symmetry

Elements that are symmetrical to each other tend to be grouped together.

https://www.populationpyramid.net/united-states-of-america/2017/

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Population Pyramid (or tornado chart?)

https://www.populationpyramid.net/united-states-of-america/2017/

Korean War?

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Change Blindness

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The phenomenon where even very large changes are not noticed if we are attending to something else.

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http://www.psych.ubc.ca/~rensink/flicker/download/

Change Detection Test

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Change Detection Test

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“To see an object change, it is necessary to attend to it.” — Ronald A. Rensink

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Reducing change blindness in visualization

Provide attentional guidance by leveraging pre-attentive features, Gestalt principles, etc.

https://bl.ocks.org/mbostock/3885705

Example: Ease tracking objects through motion

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Topics

Signal Detection
Magnitude Estimation
Pre-Attentive Processing
Using Multiple Visual Encodings
Gestalt Grouping
Change Blindness

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Take away

1. Human don’t perceive changes and magnitude at face value. 2. Use pre-attentive visual features for faster target detection. 3. Be aware of interference and redundancy of multiple features. 4. Leverage gestalt principles for high-level grouping. 5. Change blindness in visualization is the failure of design, not because of our vision system.

Knowledge of perception can benefit visualization design

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1. Value of visualization
2. Design principles
3. Graphical perception

Today

Fundamental

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1. Data model and visual encoding
2. Exploratory data analysis
3. Storytelling with data
4. Advanced visualizations

Practical

Tomorrow

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Data model and visual encoding

Next

Rankings of visual variables for quantitative, ordinal, and normal data

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See you tomorrow!