Grants for Clubs and Associations Cricket Grants Current Programs: - - PowerPoint PPT Presentation

Grants for Clubs and Associations

Cricket Grants

Current Programs:

• Cricket Victoria Community Cricket

Grants Program (open now)

• Girls Growth Fund (pre-season)
• Australian Cricket Infrastructure Fund
• Premier Cricket Strategic Fund

Previous programs:

• Disaster Relief Program
• Drought Response Program
• Strategic Grants
• Junior Female Program
• General Facilities Grant
• Club Development Grant
• National Community Facilities Funding

Scheme

Government Grants

• Community Sport Infrastructure Grant

Program (closes 14 September)

• Community Sport Infrastructure Fund
• 7 streams
• annual program
• Female Facilities Fund
• Defibrillators for sporting clubs and facilities

program

• Volunteer Grants 2018 (closes 18

September)

• Change Our Game Community

Activation Grants Program (closes 4 September)

• Emergency Sporting and

recreational Equipment

• Participation for CALD seniors

grants program (DHHS)

• Latrobe Valle Authority Sports

Participation Initiative Gant

• Regional Development Victoria

Other Grants

• VicHealth Active Club Grants
• OurCommunity.com.au
• Major Banks - Community Grants

Websites

https://www.cricketvictoria.com.au/grants/ http://sport.vic.gov.au/grants-and-funding https://www.communitygrants.gov.au/ https://www.vichealth.vic.gov.au/ https://sportscommunity.com.au/

Cricket Facilities

• Liaise with your council/school/ land
• wner in advance
• Ask council where your projects sits in

their list of priorities.

• Promote your club and community

membership – not just your teams.

• Prepare a year in advance of grants

programs opening

• Align your project with the Victorian

Cricket Infrastructure Strategy and CA Guidelines

• Work with your co-tenants and

demonstrate maximised community access

• Gain support from your local

members and councillors. Invite your local politicians to your club.

• Understand your local municipality-

e.g. if you are in a CALD area, how are you engaging the community?

• Contact CV if you need support-
• Letters of support
• Advice on costs
• Connections with local

Club Capacity & Workforce Development Grants Impact

North Alphington CC received funding to train the coaches and volunteers that supported their junior girls team in 2015/16. They have now have an second girls team.

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Glen Waverley CC sought funding to train their junior program volunteers with coaching and first aid. Since 2015/16 they have grown from 6-8 junior boys and 1-2 junior girls teams. College CC (Hamilton) used funding for maintenance of their turf wicket to increase the wicket’s playing capacity. Since 2015/16 they have increase their number of club teams from 6-12 teams, including 1 girl’s and 1 women's team.

CSIF Impact – Western Oval

Western Oval received a much needed irrigation system and complementary drainage works supporting year-round use. As many as 10 games were saved from being moved from the ground and the facility can now host 1st grade and regional cricket, training and events.

Drought Response Grants Impact Edenhope CC

Edenhope used the Drought Response Grant in 2015/16 to lay a synthetic surface on their concrete pitch and remove the wings. Edenhope were able to resurrect their MILO in2CRICKET program engaging boy and for the first time, 5-10 year old girls. The club is still running the program registering 21 participants in 2017/18.

Drought Response Grants Impact - Tempy Cricket Club

Tempy Tigers Cricket Club received $5000 to assist with the installation of water storage, water pump and piping installation and electrical works. Most of the costs were covered by local volunteers with in-kind contributions. The change in the ground has ensured that cricket can continue to be played in this small country

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Birchip CC

• Birchip CC’s nets were in

complete disrepair and running

• n to the playing field.
• The club raised their own funds

and in-kind support, and with a $5000 contribution from the Club Capacity & Workforce Development Grants were able to maintain cricket training at Birchip.

• The club has two senior mens

team and these nets have ensured that the players in this small farming community with a population of 600, can maintain playing cricket.

Commercial Discussion

Discussion Points

Every Club and Association is unique for a whole range of reasons so what I will try to share today is ways to maximise the commercial opportunity at club level. I will explore some things that work on a National and State level plus some relevant experiences from local clubs

• Defining Commercial
• Pillars to Explore
• The 4 R’s
• Thinking Differently
• Questions

YES

• Sponsorship/Partnership – both cash and in kind
• Functions/Events – activity both in and out of season
• Fundraising – donations, raffles, benefactors, grants

Defining Commercial

Commercial Pillars

Venue(s) Sponsorship Local Government

• Right’s based – uniform branding,

signage, club and teams

• Marketing Assets – database, website,

digital channels, your members

• Fundraising and donations
• Food and Beverage
• Functions and Events
• Community Links - Finals,

Junior Hubs, Winter Sports

• Facilities &

Infrastructure

• Grants and Funding

The 4 R’s

• Relationships – are critical to the success of sponsorship. People like

doing business with people they like. Network and nurture these relationships.

• Relevance – want is unique and appealing on a local level for your

club? Your players/families/community positioning is your point of difference so exploit these assets

• Realistic – understand the market and modify your approaches
• accordingly. What can you deliver in terms of ROI for a sponsor?
• Responsibility – dedicated focus of somebody/people on the
• committee. Sponsorship doesn’t just happen

STRATEGY ACTION RESULTS

Thinking Differently

• Behave like a Business – what are you doing to help your sponsor’s

business?

• More customers/store traffic
• Local database
• Group Thinking – can you work with your co-tenants? Neighbouring

clubs?

• Year round sponsorship programs regardless of code/venue
• Increased customer/participant databases
• Group purchasing power – bar, canteen, apparel, equipment
• You Don’t have to start from Scratch – build on your local IP and

knowledge

• What works for your and your club
• Access national or State programs eg: Comm Bank Grants
• 80/20 Rule

Masuri – Case Study

The Challenge Masuri has a long standing partnership with cricket globally at the elite level yet want to connect with local/community cricketers….particularly in light of the new compliance requirements 2019/20 Our Strategic Approach Maintain a visible partnership at the elite level and custom build a program at the community level focused on helmet customisation Action The Masuri and Cricket Victoria Helmet Shop Results Early days yet ….first to market, easy to use platform, encouraging signs

Additional Sources of Funding

Questions

Thank You