Grants for Clubs and Associations
Cricket Grants Current Programs: Previous programs: • • Cricket Victoria Community Cricket Disaster Relief Program Grants Program (open now) • Drought Response Program • Girls Growth Fund (pre-season) • Strategic Grants • Australian Cricket Infrastructure Fund • Junior Female Program • Premier Cricket Strategic Fund • General Facilities Grant • Club Development Grant • National Community Facilities Funding Scheme
Government Grants • Change Our Game Community • Community Sport Infrastructure Grant Activation Grants Program Program (closes 14 September) (closes 4 September) • Community Sport Infrastructure Fund • Emergency Sporting and • 7 streams recreational Equipment • annual program • Participation for CALD seniors • Female Facilities Fund grants program (DHHS) • Defibrillators for sporting clubs and facilities • Latrobe Valle Authority Sports program Participation Initiative Gant • Volunteer Grants 2018 (closes 18 • Regional Development Victoria September)
Other Grants • VicHealth Active Club Grants • OurCommunity.com.au • Major Banks - Community Grants
Websites https://www.cricketvictoria.com.au/grants/ http://sport.vic.gov.au/grants-and-funding https://www.communitygrants.gov.au/ https://www.vichealth.vic.gov.au/ https://sportscommunity.com.au/
Cricket Facilities • • Liaise with your council/school/ land Align your project with the Victorian owner in advance Cricket Infrastructure Strategy and CA Guidelines • Ask council where your projects sits in • their list of priorities. Work with your co-tenants and demonstrate maximised community • Promote your club and community access membership – not just your teams. • Gain support from your local • Prepare a year in advance of grants members and councillors. Invite your programs opening local politicians to your club. • Understand your local municipality- e.g. if you are in a CALD area, how are you engaging the community? • Contact CV if you need support- • Letters of support • Advice on costs • Connections with local
Club Capacity & Workforce Development Grants Impact IMAGE Glen Waverley CC sought College CC (Hamilton) used North Alphington CC funding to train their junior funding for maintenance of received funding to train the program volunteers with their turf wicket to increase coaches and volunteers that coaching and first aid. Since the wicket’s playing capacity. supported their junior girls 2015/16 they have grown Since 2015/16 they have team in 2015/16. They have from 6-8 junior boys and 1-2 increase their number of club now have an second girls junior girls teams. teams from 6-12 teams, team. including 1 girl’s and 1 women's team.
CSIF Impact – Western Oval Western Oval received a much needed irrigation system and complementary drainage works supporting year-round use. As many as 10 games were saved from being moved from the ground and the facility can now host 1 st grade and regional cricket, training and events.
Drought Response Grants Impact Edenhope CC Edenhope used the Drought Response Grant in 2015/16 to lay a synthetic surface on their concrete pitch and remove the wings. Edenhope were able to resurrect their MILO in2CRICKET program engaging boy and for the first time, 5-10 year old girls. The club is still running the program registering 21 participants in 2017/18.
Drought Response Grants Impact - Tempy Cricket Club Tempy Tigers Cricket Club received $5000 to assist with the installation of water storage, water pump and piping installation and electrical works. Most of the costs were covered by local volunteers with in-kind contributions. The change in the ground has ensured that cricket can continue to be played in this small country
Birchip CC • Birchip CC’s nets were in complete disrepair and running on to the playing field. • The club raised their own funds and in-kind support, and with a $5000 contribution from the Club Capacity & Workforce Development Grants were able to IMAGE maintain cricket training at Birchip. • The club has two senior mens team and these nets have ensured that the players in this small farming community with a population of 600, can maintain playing cricket.
Commercial Discussion
Discussion Points Every Club and Association is unique for a whole range of reasons so what I will try to share today is ways to maximise the commercial opportunity at club level. I will explore some things that work on a National and State level plus some relevant experiences from local clubs • Defining Commercial • Pillars to Explore • T he 4 R’s • Thinking Differently • Questions
Defining Commercial • Sponsorship/Partnership – both cash and in kind • Functions/Events – activity both in and out of season • Fundraising – donations, raffles, benefactors, grants YES
Commercial Pillars • R ight’s based – uniform branding, signage, club and teams • Marketing Assets – database, website, Sponsorship digital channels, your members • Fundraising and donations • Food and Beverage • Functions and Events • Community Links - Finals, Junior Hubs, Winter Sports Venue(s) • Facilities & Infrastructure Local • Grants and Funding Government
The 4 R’s • Relationships – are critical to the success of sponsorship. People like doing business with people they like. Network and nurture these relationships. • Relevance – want is unique and appealing on a local level for your club? Your players/families/community positioning is your point of difference so exploit these assets • Realistic – understand the market and modify your approaches accordingly. What can you deliver in terms of ROI for a sponsor? • Responsibility – dedicated focus of somebody/people on the committee. Sponsorship doesn’t just happen STRATEGY ACTION RESULTS
Thinking Differently • Behave like a Business – what are you doing to help your sponsor’s business? • More customers/store traffic • Local database • Group Thinking – can you work with your co-tenants? Neighbouring clubs? • Year round sponsorship programs regardless of code/venue • Increased customer/participant databases • Group purchasing power – bar, canteen, apparel, equipment • You Don’t have to start from Scratch – build on your local IP and knowledge • What works for your and your club • Access national or State programs eg: Comm Bank Grants • 80/20 Rule
Masuri – Case Study The Challenge Masuri has a long standing partnership with cricket globally at the elite level yet want to connect with local/community cricketers….particularly in light of the new compliance requirements 2019/20 Our Strategic Approach Maintain a visible partnership at the elite level and custom build a program at the community level focused on helmet customisation Action The Masuri and Cricket Victoria Helmet Shop Results Early days yet ….first to market, easy to use platform, encouraging signs
Additional Sources of Funding
Questions
Thank You
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