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Gradua uate emplo loya yabilit ility incr crea ease throug ugh Unive iversi sity Business Colla llaboratio ion

SEAMEO 30, 31 Juli 2015 Siep Littooij Saxion UAS The Netherlands

Quality of students

• Quality of students: traditional measure

– academic performance – Process, e.g. accreditation

• Quality of students: NOW

– The performance of graduates on the labour market. – The contribution of students to innovation

• Student quality as seen through the eyes of

business as (future) employers

• Higher Education Institutions need to deliver

the right kind of graduates to the labor market.

Quality through the eye of business

• Graduates lack the skills needed to succeed in today’s

market:

– Critical and creative thinking skills – Teamwork abilities – Communication skill, – Command of foreign languages – ICT skills

• These skills are needed more than ever

– to improve productivity and competitiveness, especially in the manufacturing sector, – to respond to the needs of the growing service sector

• Higher education has a critical function in supplying

employees with:

– higher–level academic knowledge – technical skills – behavioral skills

Monitoring student success in the Netherlands, Saxion UAS

• Annual, national student satisfaction survey
• Annual, national HBO Monitor
• Programme specific Tracer studies

Figure 1 Graduates Employed NL, per timeblock after graduation

Graduate tracer studies in Vietnam

• Tracer studies mirrored to Dutch

monitoring systems

• Show that universities where curriculum

development is done in collaboration with enterprise, show a jump in employability.

476 , 44% 397 , 37% 122 , 11% 54 , 5% 27 , 3% 1-3 months 3-6 months 6-12 months 12+ no data

MOET: Among100 universities in Vietnam students employment rate ‘a ‘appro pproximately ly 50 50%’ (a job within 3 months after graduation) 8 POHE programmes 2007-2013 (N=1360)

Call for policy making for stakeholders, rectors and deans.

• What to do?

– Improve understanding of business/labour market needs – Curriculum reform to incorporate more competencies

• Approaches

– Educational improvements – Improve exposure of students and business – Improve relations between university and businesss

Logical and knowledgable policy making: the theory of University Business Collaboration (UBC)

8 Results: Measurable UBC

• Collaboration in research and

development (R&D)

• Mobility of academics between

business and university

• Mobility of students between

business and university

• Commercialisation of R&D

Findings

• Curriculum development and

delivery

• Lifelong learning (LLL)
• Entrepreneurship
• Governance

The University Business Collaboration (UBC) model

Co-creation’: A wide array of educational approaches

• Driver of Saxion ‘co-creation’.

– Advance the moment in the curriculum that student competencies are developed with and judged by business – Increase business benefits from UBC. The design variables, e.g. :

• professors/lecturers involvement
• teaching process/ style,
• group composition/size
• student maturity
• disciplines/multidisciplinarity
• assignment output, reality level,

staff engagement, etc, etc.

• Duration
• Location
• Costs
• amount and type of

engagement

• control of the involved

companies over the assignment and outputs.

• Costs
• Location

Figure 4 Co-creation formats Saxion

Vietnam: policies and realisation of UBC; the views from stakeholders

• 2. Third parties

Bên thứ 3

• 1. Business

Doanh nghiệp

• 3. Universities

Trường ĐH

Policies Regulations Mechanisms

2013 2014 2015 POHE2:

• Learn
• Teach
• Teaching
• Policy

Study 2013

• 1. VN Business preparedness to

collaborate with universities

• UBC is a rather unknown concept
• student mobility recognized!

Typ Type o

• f U

UBC C Re Result Number o r of enterpr rpris ises repo port rtin ing t to part rticip ipate % of

• f tota

total comp

• mpanies

1. 1. Colla llaboration in in re research a and d develo lopm pment ( (R&D) D) 5 3% 2. 2. Mobilit lity o

• f acade

demic ics b between bus usine ness a and nd uni university 13 8% 3. 3. Mob

• bility of
• f stu

tudents ts b betw tween business and nd uni university 107 63% 4. 4. Commerc rcia ialis lisatio ion o

• f R

R&D Findin ings 3 2% 5. 5. Curric riculu lum d develo lopm pment a and deliv ivery ry 80 47% 8. 8. Governan ance ce 4 2%

A learned lesson is that when University Business Collaboration is found, it generates spin-off effects on both sides.

Study 2014

• 2. The 3rd side: Vietnamese

state as UBC stakeholder

Analysis:

• UBC occasionally mentioned in high level legal

framework in the three fields of 1/ higher education, 2/ science and 3/ technology and enterprise management

• Missing implementation level regulations, therefore little

happens

• For what there is, dissemination activities are not

effective;

• No supervision, monitoring or management of UBC.
• Bottleneck is lack of Statistics and information on labor

market Conclusions

• The state role is rather invisible or not fully deployed
• Business and universities are left largely to themselves.

Study 2015

• 3. Vietnamese University

collaboration with business

• Online study N= 350

– Managers – Researchers – Non-researching academics

(results forthcoming July 2015)

identify collaboration, influencing factors and mechanisms.

Thank you

Contacts

• POHE project: Pohevn.grou.ps
• Saxion UAS: www.saxion.nl/ www.saxion.edu
• Email :

s.l.littooij@saxion.nl

Save the Date: Webinar 8 October 2015

References

• Reports downloadable from POHE projectsite
• http://www.ub-cooperation.eu
• http://go.worldbank.org/FF185GEZI0