GOOD BUSINESS Sustainable Brands Conference, 2014 WHAT DOES - - PowerPoint PPT Presentation

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Mar 24, 2024 258 likes •623 views

GOOD BUSINESS Sustainable Brands Conference, 2014 WHAT DOES SUSTAINABILITY MEAN? THE GOOD SOME OF THE GOOD GUYS GUYS TOMS CLICK TO VIEW TOMS Not just a company, a movement TOMS With every product purchased, TOMS helps a person in

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GOOD

BUSINESS

Sustainable Brands Conference, 2014

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WHAT DOES SUSTAINABILITY MEAN?

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THE GOOD GUYS SOME OF THE GOOD GUYS

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TOMS

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CLICK TO VIEW

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TOMS

Not just a company, a movement

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With every product purchased, TOMS helps a person in need

TOMS

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TOMS

Sustainable and responsible practices, vegan materials

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DUCHY ORIGINALS

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Tastes good - is made with the finest ingredients

DUCHY ORIGINALS

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DUCHY ORIGINALS

Is good - is produced in the right way

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Does good - supports communities & charities

DUCHY ORIGINALS

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THE

IMPROVERS

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NIKE

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CLICK TO VIEW

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Minimizes waste

NIKE

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85 % of manufacturing waste diverted from landfills

NIKE

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Reuses materials

NIKE

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McDONALD’S

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Impacts millions through Ronald McDonald House Charities

McDONALD’S

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Sources from sustainable fisheries

McDONALD’S

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Offers Happy Meals with fruit, vegetable or low-fat dairy

ptions

McDONALD’S

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CAN BAD BE GOOD?

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OPET

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CLICK TO VIEW

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Highest customer satisfaction in the sector - Turkey

Customer Satisfaction Index, KALDER

OPET

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‘Turkey’s favorite

il company’ -

Capital Magazine

OPET

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WHAT DID WE LEARN?

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CREATIVE STORYTELLING

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DESIGNING EXPERIENCES

CUSTOMER JOURNEY

ATTRACT LOCATION FASCIA & WINDOWS URL PURCHASE PURCHASE PROCESS ENGAGEMENT GOODBYE MESSAGE THRESHOLD WELCOME OPENING TIMES HOME PAGE INTERACTION INSPIRATION PRODUCT INFORMATION PROMOTIONS ORIENTATION CUSTOMER FLOW NAVIGATION VISTAS BROWSING SEARCH MERCHANDISING ADJACENCIES & PROMPTS ADVOCACY RECOMMENDATION BRAND LOYALTY MEMBERSHIP AWARENESS MARKETING ENGAGEMENT & EVENTS WORD OF MOUTH

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DESIGN PHYSICAL ENVIRONMENTS

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SEAMLESS / 360° EXPERIENCES

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WHO WE ARE WE CREATE 360° BRAND EXPERIENCES THAT DELIGHT CUSTOMERS, BUILD BRAND ADVOCACY AND DRIVE BUSINESS PERFORMANCE. WE ARE I-AM.

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THANKYOU LONDON

Pete Champion +44 20 7613 4114 The Old School House 66 Leonard Street London EC2A 4LW

ISTANBUL

Zeynep Durukan +90 212 252 99 40 Serdar Ekrem Sok. No:5/2 Tunel Beyoglu, Istanbul pete@i-amonline.com zeynep@i-amistanbul.com.tr i-amonline.com