Good Morning! MCS2273/MJR2204 Introduction to Web Design January - - PowerPoint PPT Presentation

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Good Morning! MCS2273/MJR2204 Introduction to Web Design January - - PowerPoint PPT Presentation

Oct 13, 2023 623 likes •916 views

Good Morning! MCS2273/MJR2204 Introduction to Web Design January 2017 Ulrich Werner SEO, Search Engine Optimization A short Introduction SEO Search Engine Optimization SEO is the practice (and an industry) to improve a Web sites

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Good Morning! MCS2273/MJR2204 Introduction to Web Design

January 2017 Ulrich Werner

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SEO, Search Engine Optimization

A short Introduction

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SEO Search Engine Optimization

  • SEO is the practice (and an industry) to improve a

Web site’s visibility and search

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SEOSearchEngineMarketing

Part of a larger digital marketing strategy

– Is more focused on obtaining free or organic traffic – Other parts are

  • Search Engine Marketing (bidding for paid ads)
  • Social Media Marketing (free/paid ads & engagement)
  • Content Marketing (writing content for blogs,

newsletter, etc.)

  • Public Relations (build relationships, promote content)

– Specializations

  • Local SEO, Technical SEO, copy writing, etc.
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SEO Search Engine Optimization

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SEO Search Engine Optimization

  • Hit by penalties more frequently
  • Known for a more ‘Churn &

burn’ approach to SEO

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SEO Search Engine Optimization

  • Won’t be penalized or

banned

  • Good idea to know
  • ther tactics
  • Test some practices on

your own Web sites

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Major Search Engines

PR China Russia South Korea

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Here: Focus on Google

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Here: Focus on Google

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Here: Focus on Google

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Here: Focus on Google

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Here: Focus on Google

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Here: Focus on Google

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Here: Focus on Google

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Here: Focus on Google

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Here: Focus on Google

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Here: Focus on Google

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How Search Engines work

https://www.google.com/webmasters

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TheAdvancement ofSearch

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Current SEO best Practices

Search Algorithms and their Effects

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Current SEO best Practices

  • Relevancy and trustworthiness of search results

– How major search engine provider have implemented best practices for Web site builders to ensure best search results

  • The main tools used by search engines can be

described simply as an algorithm

– We’ll take a look how changes in algorithms made the search results better over time – … and how some tried to get around them

  • Google updates its algrorithms over 500 times

per year

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Current SEO best Practices

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Early Algorithm Updates

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Next Generation Algorithm Updates

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Panda –the Game Changer

How Google explains thin content (YouTube video)

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What are the top 3‐5 SEO areas where webmasters make the most mistakes? (Matt Cutts, Google)

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Many thanks for your attention.