Good Morning! MCS2273/MJR2204 Introduction to Web Design January - PowerPoint PPT Presentation

Good Morning! MCS2273/MJR2204 Introduction to Web Design January 2017 Ulrich Werner

SEO, Search Engine Optimization A short Introduction

SEO Search Engine Optimization • SEO is the practice (and an industry) to improve a Web site’s visibility and search

SEOSearchEngineMarketing Part of a larger digital marketing strategy – Is more focused on obtaining free or organic traffic – Other parts are • Search Engine Marketing (bidding for paid ads) • Social Media Marketing (free/paid ads & engagement) • Content Marketing (writing content for blogs, newsletter, etc.) • Public Relations (build relationships, promote content) – Specializations • Local SEO, Technical SEO, copy writing, etc.

SEO Search Engine Optimization

SEO Search Engine Optimization • Hit by penalties more frequently • Known for a more ‘Churn & burn’ approach to SEO

SEO Search Engine Optimization • Won’t be penalized or banned • Good idea to know other tactics • Test some practices on your own Web sites

Major Search Engines South Korea PR China Russia

Here: Focus on Google

Here: Focus on Google

Here: Focus on Google

Here: Focus on Google

Here: Focus on Google

Here: Focus on Google

Here: Focus on Google

Here: Focus on Google

Here: Focus on Google

Here: Focus on Google

How Search Engines work https://www.google.com/webmasters

TheAdvancement ofSearch

Current SEO best Practices Search Algorithms and their Effects

Current SEO best Practices • Relevancy and trustworthiness of search results – How major search engine provider have implemented best practices for Web site builders to ensure best search results • The main tools used by search engines can be described simply as an algorithm – We’ll take a look how changes in algorithms made the search results better over time – … and how some tried to get around them • Google updates its algrorithms over 500 times per year

Current SEO best Practices

Early Algorithm Updates

Next Generation Algorithm Updates

Panda –the Game Changer How Google explains thin content (YouTube video)

What are the top 3‐5 SEO areas where webmasters make the most mistakes? (Matt Cutts, Google)

Many thanks for your attention.