SLIDE 1 APR3107 Corporate Communication Short Course, 7 March 2017 Ulrich Werner
Good Evening!
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“Communication works for those who work on it …”
John Powell
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Let’s break the Ice
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What is Corporate Communication(s)?
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What is Corporate Communication(s)?
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Evolution of Corp.Comm.
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Structure of Corp.Comm
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Vehicles of Corp.Comm.
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Forms of Corp.Comm.
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Forms of Corp.Comm.
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Forms of Corp.Comm
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Forms of Corp.Comm.
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Forms of Corp.Comm.
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The Corp.Comm. Mix
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Van Riel’s Corp.Comm. Mix
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Balmer and Gray’s Total Corp.Comm. Mix
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Difference between Marcommand Corp.Comm.
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The Concepts used in Corp.Comm.
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The Concepts used in Corp.Comm.
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The Concepts used in Corp.Comm.
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The Concepts used in Corp.Comm.
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Why is Corp.Comm. So important?
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Responsibilities of Corp.Comm.
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Responsibilities of Corp.Comm.
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Responsibilities of Corp.Comm.
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Managing Corp.Comm.
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Managing Corp.Comm.
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Managing Corp.Comm.
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Managing Corp.Comm.
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Managing Corp.Comm.
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Managing Corp.Comm.
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Management Perspective in Corp.Comm.
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Summary
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Thank you for your attention!