SLIDE 10 Brainzooming
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- 30. Make a long list of ideas your
customers and readers can use.
- 31. Make a short list of steps readers
can take to accomplish something.
- 32. Write anything allowing you to put a
number in the title (it attracts readers).
- 33. Add additional items to a list
you’ve already published.
- 34. List the types of customer
problems you routinely solve.
- 35. List questions you’re getting
in customer service.
- 36. Ask readers a question and
report the answers in a list.
- 37. List the steps in a process readers
could handle for themselves.
Make a List
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Share Opinions
- 38. Write what your organization thinks
about a topic or a news story.
- 39. Disagree with a well‐known
business perspective.
- 40. Write a response to an idea in a book
relevant for your audience/industry.
- 41. Predict what your organization thinks
will happen in the future.
- 42. React to opinions a competitor or
an industry figure is discussing.
- 43. Review a book or magazine article
you’ve read recently.
- 44. Review a fantastic product or service
your organization uses.
- 45. Review a topic people are thinking
about in your marketplace.
- 46. Share a half‐baked idea to see if
readers can finish baking it.
- 47. Write a blog post that’s 80% done
and allow readers to finish it.
- 48. Write about something completely
- bvious as if you’re the first to think
- f it.
- 49. Write about something completely
- bvious in a new way.
- 50. Write about anything to interest
readers more than recent topics.
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Have Your People Personalize It
- 51. Complain about a personal recent
customer experience relevant to your audience.
- 52. Share an anecdote from your
- rganization.
- 53. Talk honestly about an issue where
your organization is struggling to improve.
- 54. Thank a customer who has been
loyal to your business.
- 55. Write about the most interesting
thing that happened in your organization today, yesterday, or this week.
- 56. Write about what inspires your
- rganization and its people.
- 57. Cover community activities your
- rganization supports.
- 58. Create a post that’s slightly more or
less outrageous than the typical content.
- 59. Write something dramatically more
- r less outrageous than what you
typically write.
- 60. Write something that allows you to
name drop customers who will share it within their networks.
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Use Video and Images
- 61. Video executives sharing brief
commentaries.
- 62. Video a demonstration relevant
for your audience.
- 63. Video an interview with a work
colleague or business partner.
- 64. Ask 5 customers to answer the
same question on video.
- 65. Use photos from corporate events
- r customer interactions.
- 66. Feature photos of your organization
members DOING interesting things.
- 67. Video a customer talking about
its business.
- 68. Have two customers interview each
- ther.
- 69. Video a day in the life of your
customer service organization.
- 70. Shoot a short video with reasons
why others should Like your Facebook page.
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Repurpose Content
- 71. Combine shorter posts from your
- rganization’s blog into a longer
- ne.
- 72. Expand a comment from another
blog into a full blog post.
- 73. Group tweets from your
- rganization into a list or other blog
post.
- 74. Organize (in new ways) relevant
information that’s already been published.
- 75. Publish links from your blog to make
it easier to find everything on a topic.
- 76. Publish a presentation from your
- rganization on Slideshare to
embed in a blog.
- 77. Re‐edit and freshen something
already written with new content.
- 78. Re‐run the most popular post(s)
your organization has shared.
- 79. Share an intriguing video with
comments to give your thoughts about it.
- 80. Write up the points covered in a
slide from a Powerpoint presentation.
- 81. Embed a funny or on‐target
cartoon.
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