Global Public Opinion Research: Thinking About the Who, What, Where - - PowerPoint PPT Presentation
Global Public Opinion Research: Thinking About the Who, What, Where and How Dr. David A. Jodice, Founder and CEO David Peng, Chief Statistician and VP of Research Introduction Opposition to public opinion polling is increasingly widespread
Thinking About the Who, What, Where and How
David Peng, Chief Statistician and VP of Research
Opposition to public opinion polling is increasingly widespread and growing.
—D3: Designs, Data, Decisions Global Public Opinion Research: Thinking about the Who, What, Where, and How
Who
What Where How
Who
What
Where How
Who What
Where
How
Who What Where
How
The World Values Survey The Voice of the People Survey The End of the Year Survey Global Attitudes & Trends
Dimensions of Acceptability & Relevance
Ke Key issu ssues es of the he day ay
Ke Key issu ssues es of the he day ay Media ia cons nsumptio umption
Ke Key issu ssues es of the he day ay Media ia cons nsumptio umption Country untry-spec specifi ific c ques uestio tions ns
Ke Key issu ssues es of the he day ay Media ia cons nsumptio umption Country untry-spec specifi ific c ques uestio tions ns Demogr mographics aphics
Ke Key issu ssues es of the he day ay Media ia cons nsumptio umption Country untry-spec specifi ific c ques uestio tions ns Demogr mographics aphics Sens nsitiv itive e topi pics cs
Compr prehensio ehension n by respo ponde ndent nts Govern ernment ment oppositio ition
Coverage Sample sizes Sample design (probability vs. and non-probability) Data collection (F2F, CATI, or new media) Important considerations by country include:
Measured by Population
CATO Institute’s Freedom Index
Free ee Fac aces es Oppo positi sition
Not Free ee Not Inde ndexed
a decline in freedoms between 2013-2014
Not Free Somewhat Free Free
Strategy 1: In-country surveys (CATI or F2F) Strategy 2: Cross-border CATI Strategy 3: Online panels Strategy 4: Social Media To a Globally-Representative Opinion Poll
In-Country Surveys
SHORTCOMINGS BENEFITS
Global Polling Strategy 1: Accepted Practice Accessible Samples Government Opposition High Costs Incongruent Field Practices
Global Polling Strategy 2:
Cross-border CATI
Common Software Consistent Dual Frames Regulated Practices Substantial Decline Rate
BENEFITS SHORTCOMINGS
Global Polling Strategy 3:
Online Panels
Cost-Effective Large Samples Quality Control Information Confirmation
BENEFITS SHORTCOMINGS
Social Media
Global Polling Strategy 4: Easy Access to Large Populations Low Cost Information Confirmation Non-Traditional Survey Methods
BENEFITS SHORTCOMINGS
10-Step Plan
Develop survey
Country coverage Sample design Field methods Reporting Data Archiving
1 2 3 4 5 6 7 8 9 10
10-Step Plan
Identify sponsor
1 2 3 4 5 6 7 8 9 10
10-Step Plan
Secure funding
1 2 3 4 5 6 7 8 9 10
10-Step Plan
Develop baseline survey questionnaire
Trend Questions Country-specific Global issues
4 2 3 1 5 6 7 8 9 10
10-Step Plan
Develop sampling frames for Wave 1
1 2 3 4 5 6 7 8 9 10
10-Step Plan
Select multiple call centers
1 2 3 4 5 6 7 8 9 10
10-Step Plan
Implement Wave 1
Field Data Processing Data Visualization Analytic Reports Archiving Distribution
1 2 3 4 5 6 7 8 9 10
10-Step Plan
Release the results, where acceptable
1 2 3 4 5 6 7 8 9 10
10-Step Plan
Distribute findings externally
Conferences Articles Publications
1 2 3 4 5 6 7 8 9 10
10-Step Plan
Review lessons learned
Begin next wave
1 2 3 4 5 6 7 8 9 10
Thinking About the Who, What, Where and How
David Peng, Chief Statistician and VP of Research