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ONTARIO MUSIC INVESTMENT FUND Music Industry Initiatives 2020-2021 Global Market Development for Music Managers Webinar presented by: Aisha Wickham & Ward Dilse Wednesday, July 8 from 2:00 pm 3:30 pm If you prefer to connect to the audio


  1. ONTARIO MUSIC INVESTMENT FUND Music Industry Initiatives 2020-2021 Global Market Development for Music Managers Webinar presented by: Aisha Wickham & Ward Dilse Wednesday, July 8 from 2:00 pm – 3:30 pm If you prefer to connect to the audio for this webinar via phone, please refer to the email that you received with the log-in information. Email help@ontariocreates.ca if you are experiencing any technical issues. PLEASE KEEP YOUR PHONE/MIC ON MUTE 1

  2. OUTLINE  Overview  Key Program Goals  OMIF Stream Objectives  Applicant Eligibility  Deadlines & Funding Levels  Eligible Activities & Costs  Application Materials & Process  Assessment Criteria  Q&A www.ontariocreates.ca 2

  3. OVERVIEW: ONTARIO MUSIC INVESTMENT FUND Supports Ontario music Provides targeted economic companies with strong development investment to growth potential to maximize the province’s vibrant and return on investment diverse music industry OMIF Streams: Creates more opportunities for Music Creation emerging artists to record and Music Industry Initiatives perform in Ontario Live Music www.ontariocreates.ca 3

  4. KEY PROGRAM GOALS  Focus resources on music companies with strong growth potential by: o Providing investment to drive long-term growth; and, o Maximizing ROI and enhancing opportunities for emerging talent.  Strengthen support at critical stages in the careers of artists. ANTICIPATED OUTCOMES: o Optimizing revenue, profits, job creation, private investment and tax revenue. o Production of content for domestic and international consumption, leading to sustained revenues and jobs in the province. o Increasing the profile and prestige of Ontario on the world stage. www.ontariocreates.ca 4

  5. OMIF STREAM OBJECTIVES MUSIC CREATION:  Supporting businesses that take risks discovering and developing talent – particularly emerging artists – and bringing it to market through recording and production, marketing and promotion, touring and showcasing, and publishing (launched May 29) MUSIC INDUSTRY INITIATIVES:  Supporting collective industry initiatives to undertake professional development/training and export activities, conduct industry analysis/data gathering and build regional capacity (launched June 18) LIVE MUSIC:  Supporting businesses and organizations that produce or promote live music events featuring Canadian artists including eligible music festivals and concert series (launching late summer) www.ontariocreates.ca 5

  6. COMMITMENT TO DIVERSITY & INCLUSION  Ontario Creates values and supports diversity and gender parity within the creative industries. Applications that represent and reflect Francophone, Indigenous, culturally and otherwise diverse members of Ontario’s music industry will be considered as part of the application assessment. EXCEPTIONS:  Exceptions to the eligibility requirements may be considered for applications from companies that are led by BIPOC (Black, Indigenous, People of Colour) or Francophone individuals and applicants that otherwise meet the provincial definition of diversity. www.ontariocreates.ca 6

  7. Music Industry Initiatives: Global Market Development for Music Managers www.ontariocreates.ca 7

  8. WHO CAN APPLY? All eligible applicants must:  Have revenues of $25,000 or more  Be incorporated in Canada and be in operation for at least two years  Have a head office in Ontario  Have key management personnel who are Canadian citizens or permanent residents, living in Ontario  Be in operation for at least two years prior to application  Be in good standing with Ontario Creates at time of application NOTE: First-time applicants MUST contact the Ontario Music Office in advance of the deadline to discuss eligibility. www.ontariocreates.ca 8

  9. WHO CAN APPLY? Music Management Companies All eligible applicants must:  Manage two or more artists  Have a roster that is at least 50% Canadian  Manage at least one artist with commercial release within the last 24 months  Have core business activities that:  guide the professional careers of artists by overseeing their day-to-day business affairs  advise and counsel artists concerning professional matters & strategic planning  engage in marketing, promotion and consulting on all aspects of an artist’s career www.ontariocreates.ca 9

  10. DEADLINES & FUNDING LEVELS Maximum Funding Request: $10,000 Maximum OMIF contribution: 50% of the total approved budget Deadlines: Applicants can apply to ONE of the following deadlines: Thursday, August 6, 2020 by 5 pm for activities taking place between August 1, 2020 - July 31, 2021 or Tuesday, October 6, 2020 by 5 pm for activities taking place between October 1, 2020 - July 31, 2021 Only apply to first deadline if able to clearly articulate activities that have a reasonable chance of being executed within the eligible activity window. Apply to second deadline if additional time is needed to confirm plans. www.ontariocreates.ca 10

  11. ELIGIBLE ACTIVITIES & COSTS Activities:  Contribute to business and market development goals  Relate to artist and company growth  Attendance at industry events  Planned sales and business trips to key territories  Participation in trade missions Costs:  Travel (flights, local transportation)  Accommodations  Registration  Per diems ($75 domestic / $100 international)  Marketing costs www.ontariocreates.ca 11

  12. COVID-19  Activities may address COVID-19 responses, in keeping with program objectives.  Virtual activities/events that facilitate international business and audience development will be eligible (in lieu of travel/export-related expenses that may not currently be possible).  As the situation evolves, successful applicants may make activity changes as necessary.  The assessment process will take into account the importance of resilience and sustainability www.ontariocreates.ca 12

  13. APPLICATION MATERIALS & PROCESS Available through Ontario Creates’ Online Application Portal apply.ontariocreates.ca Sections include: 1. Company Information 2. Organization Details & Profile 3. Activities 4. Acknowledgement of Insurance Coverage Requirement www.ontariocreates.ca 13

  14. APPLICATION MATERIALS & PROCESS Available through Ontario Creates’ Online Application Portal apply.ontariocreates.ca 5. Summary of Supporting Documents: • Activity Budget Template • Activity Plan(s) • Articles of Incorporation • Financial Statements • Applicant Declaration • Other supporting documentation is optional (will strengthen your application) Email applyhelp@ontariocreates.ca for technical support www.ontariocreates.ca 14

  15. ACTIVITY BUDGET TEMPLATE www.ontariocreates.ca 15

  16. ACTIVITY BUDGET TEMPLATE MUSIC INDUSTRY INITIATIVES: GLOBAL MARKET DEVELOPMENT FOR MUSIC MANAGERS BUDGET SUMMARY Company Name: -Please complete GREEN cells. The rest of this worksheet is self-populated upon completing Budget - Activity X tab(s) . Instructions: -Please proceed to the budget worksheet for each activity in Budget - Activity X tab. GLOBAL MARKET DEVELOPMENT REQUEST (FOR MUSIC MANAGERS) $ Global Market Development Request - Applicant's Maximum Global Market Development Request TEST: Applicants may apply for up to 50% of all eligible expenses per company maximum, limited to a maximum of $10,000 as outlined in the Global Market Development for Music Managers Guidelines. BUDGET SUMMARY COMPANY TAB NAME ACTIVITY NAME ACTIVITY DATES TRAVEL DATES REPRESENTATIVE(S) AND TOTAL TITLE(S) $ Budget - Activity 1 - $ Budget - Activity 2 - $ Budget - Activity 3 - $ Budget - Activity 4 - $ Budget - Activity 5 - $ TOTAL OF ALL ACTIVITIES - www.ontariocreates.ca 16

  17. ASSESSMENT CRITERIA Economic & Track Record Overall Proposal Cultural Impact (25%) (20%) (30%) Sustainability Diversity & Inclusion (10%) (15%) www.ontariocreates.ca 17

  18. CONTACT US Ontario Music Office Deadlines: omo@ontariocreates.ca Thursday, August 6 by 5 pm or Program Coordinators Tuesday, October 6 by 5 pm 416-572-0436 or 416-642-6696 www.ontariocreates.ca 18

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