Give people the power to build community and bring the world closer - - PowerPoint PPT Presentation

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Give people the power to build community and bring the world closer - - PowerPoint PPT Presentation

Dec 22, 2023 300 likes •729 views

M I S S I O N Give people the power to build community and bring the world closer together 1 ESTEVO DE MARCO GERENTE DE CONTAS No. 1 Mobile Revolution Source: Placeholder text. 3 Devices, channels and platforms are growing at an

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Give people the power to build community and bring the world closer together

M I S S I O N

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ESTEVÃO DE MARCO

GERENTE DE CONTAS

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No.

Source: Placeholder text. 3

1

Mobile Revolution

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Devices, channels and platforms are growing at an unprecedented rate …

3+

Hours a day spent on mobile2 7.9B Global mobile devices and connections3

5 Source: Placeholder text.

… and mobile is accelerating this change.

38 YEARS Radio reaches 50MM people 13 YEARS TV reaches 50MM people

10 YEARS Mobile reaches 2B people1

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Mobile internet usage keep on growing…

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Internet usage in minutes along the day

People use Smartphones During The Entire Day

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2,3billion+

Active monthly users1

800

million

Active monthly users2

Hundreds

great apps and websites

20%

  • f time spent on mobile3

6%

Incremental reach on mobile5

1. Balanço do Facebook,4º trimestre de 2018 2. Facebook e Instagram, setembro de 2017 3. Baseado em Nielsen Mobile Netview, dezembro de 2015. 4. Balanço do Facebook, 4º trimestre de 2018.
  • 5. Dados da US ComScore, Media Metrix, junho de 2015

1,3

billion

active monthly users4

Messenger

To reach people in mobile devices, find them where they spend time

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SLIDE 9 Source: We Are Social (2017) “Global Digital Report”

7

People starts using a mobile phone each second

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PEOPLE

consume content

FAST IN MOBILE

2.5

seconds

1.7

seconds

Source: Facebook data, Q3 2015
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PEOPLE

remember content

FAST IN MOBILE

0.25

Ad recall after seen seconds

Source: Facebook data, Q3 2015
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TV THEATER DESKTOP

16:9 16:9

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People are watching video here

9:16

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No.

Source: Placeholder text. 15

2

Digital Consumption

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Within a media competitive scenario, Facebook is the best alternative for a high coverage maintenance in 2018

People who told that had watched/accessed yesterday

Regular TV Paid TV Youtube

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SLIDE 17 Source: Placeholder text. 17

Shoppers look for inspiration and tips on Facebook

Are inspired by products and services shared by Facebook friends Look for tips about gifts with Facebook Friends Look for inspiration for products/ purchases on Facebook

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SLIDE 18 Source: Placeholder text. 18
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No.

20

3

B2B Insights

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What’s Important to Business Buyers to Win Their Business?

Note: “very important”, traditionalists/ baby boomers boomers born before 1965, Gen X bronn 1965-1980, millennials/ Gen Z bron 1981-1999 Source: Salesforce, “Trends in Customer Trust,” Sep 6, 2018

Baby boomers Gen X Millenials/ Gen Z Being treated like a person, not a number 87% 83% 82% Understanding how they use products/services 70% 75% 80% Connected processes 65% 74% 81% Instant, on demand engagement 55% 74% 79% % RESPONDENTS, BY GENERATION

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Build brand awareness % B2B MARKETER RESPONDENTS LATAM

Source: Hootsuite and We Are Social, “Barómetro Hootsuite 2018: LATAM,” Sep 11, 2018

Goals of today’s B2B/ B2C Social Media Marketing Strategy 86% 54%

Manage brand reputation Deliver customer service/ support Increase sales Build & manage communnity Identify and nurture leads

68% 61% 61% 57%

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What Drives Sales According to B2B Sales Professionals?

4% 12% 14% 34% 42% 46% 56% 60%

0% 10% 20% 30% 40% 50% 60% 70%

Other Press office Offline media Events and sponsorships Sales support materials Digital media Digital content Actions to client relations

% of respondends (Brazil) Source: ConversaTech, Contentools and ExactSales, “Insights & recados de vendas B2B para marketing: como marketing pode influenciar ainda mais os resultados de vendas, “Dec 18, 2017
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SLIDE 24 62.2 23.5 23.5 23.5 16.5 15.1 10.9 7.7 6.3 2.9 1.6 0.7

% Audience Penetration: B2B Purchasers

More Business Decision Makers/Purchasers are on Facebook than any other digital platform

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Companies are more active in Facebook than in any other internet environment

0% 20% 40% 60% 80% 100% 120% Snapchat Periscope Pinterest Google+ Facebook Messenger LinkedIn WhatsApp Youtube Instagram Twitter Facebook

Most Used Social Media for B2B and B2C in LATAM

% of respondents Source: Hootsuite and We Are Social, “Barómetro Hootsuite 2018: LATAM,”Sep 11, 2018
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  • No. 4

Video Revolution

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VR / AR TEXT VIDEOS PHOTOS

Can’t wait to see Star Wars: The Force Awakens!

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30%

Of online shoppers rather to find new products via video

Source: “Path to Purchase 2016” by Kantar (Facebook-commissioned survey of 5,523 people ages 18+ in the US who recently made a purchase in one of the following categories: beauty, packaged food, electronics, fashion, auto insurance, auto, auto parts) August 2016. Recently is defined as 3 months for retail and CPG, 12 months for auto-related categories.
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83%

Of estimated digital vídeo share

  • n mobile in 2020

75%

Of online data traffic will be vídeo until 2020

The shift to video has already happened

Fonte: 1. ota: *usuários de internet de qualquer idade que assistiram em streaming ou baixaram conteúdo em vídeo de qualquer dispositivo pelo menos uma vez por mês; **usuários mobile de qualquer idade que assistiram em streaming ou baixaram conteúdo em vídeo através do celular (navegador ou aplicativo) pelo menos uma vez por mês; eMarketer, janeiro de 2018; 2. “Cisco Visual Networking Index: Global Mobile Data Traffc Forecast Update, 2015–2020” pela Cisco, 3 de fevereiro, 2016.
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SLIDE 30 Fonte: “FB + TV - Mobile and TV between screens” pela Ipsos Connect Brasil, BRASIL, MÉXICO, ARGENTINA (estudo comissionado pelo Facebook de 2.420 pessoas de 18 a 64 anos: 803 no BR, 808 no MÉX, 809 na ARG que possuem smartphone e TV, e assistiram a vídeos mobile no mês anterior), out-nov 2017.

All video durations are consumed

Interviewed people in Brazil, Argentina and México:

70% 51% 29%

L E S S T H A N 3 M I N U T E S 3 - 1 5 M I N U T E S 1 5 M I N U T E S +
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  • No. 5

Facebook for Business

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Wha What do do we we do do?

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Ho How ca can we we he help?

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Awareness Acquisition Transaction Demand generation

Loy a l ty

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We are your partner in every phase of customer journey

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Missed results through channels

TH THER ERE E IS S NO COMMON DEN ENOMINATO TOR OR CONETI ETION BETW BETWEEN EEN CH CHANNEL ELS

TV

Publisher A

Desktop

Publisher B

Mobile

Publisher C

In-App

Publisher D

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TV

Publisher A

Desktop

Publisher B

Mobile

Publisher C

In-App

Publisher D

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Targeting resources

Demographics Location Interests Lookalikes Custom Audiences Behavior CRM Website visitors

1st Party | Advertiser Data Facebook Data

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SLIDE 40 > > E >
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Thank you!