Gettin Nerdy With James Make Analytics Sexy Again What Are - - PowerPoint PPT Presentation

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Gettin Nerdy With James Make Analytics Sexy Again What Are - - PowerPoint PPT Presentation

Feb 15, 2023 14 likes •537 views

Gettin Nerdy With James Make Analytics Sexy Again What Are Analytics? - Your channels nielsen ratings - You learn how to uncover trends to see what's working and what's not - Find out who's watching, what they like to watch, and how

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Gettin’ Nerdy

With James

“Make Analytics Sexy Again”

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What Are Analytics?

  • Your channel’s nielsen ratings
  • You learn how to uncover trends to

see what's working and what's not

  • Find out who's watching, what they

like to watch, and how long they’re watching

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3 Important Analytics

  • Subscribers
  • Gained and lost after posting

video

  • Watch Time
  • How long did they watch?
  • Audience Retention
  • Cool video, but did anyone actually

watch it?

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Subscribers

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Subscribers Lost

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Subscribers Lost

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How many videos are you posting a day?

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Solution

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Subscribers Gained

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https://www.youtube.com/watch?v=V9QEg4VXliE

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https://www.youtube.com/watch?v=V9QEg4VXliE

What did we learn?

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Watch Time

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Watch Time In last 3 years

300,000 Hours

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https://www.youtube.com/watch?v=BIAHOm_SACM

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Average Watch Time 4 Years?

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Most Watched Videos and Watch %

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Worst Performing on Youtube

https://www.youtube.com/watch?v=YIH0Ai7q8pA

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When Should Use Youtube? hen Should Use Facebook

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Two Separate Beasts

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  • People actively look for videos to

watch

  • Upload Good Thumbnail Photo
  • Better tags equals more views
  • Series

M ki l li t

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People are not visiting specifically to watch videos Video that catches the attention of the scrolling generation

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How many videos up a day to upload? Once a day, or schedule video posts

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https://www.youtube.com/watch?v=PJ-iZGtdNCs

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3 Years on Youtube

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3 Years of Sponsoring

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Breakdown

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Meet Dusty

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Organic Youtube Views

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Facebook Post

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Facebook Analytics

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Facebook Analytics

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Facebook Analytics

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  • It’s easier to share videos
  • Shorter the better
  • Always add Subtitles
  • Leave on or enable autoplay
  • Sponsor a video for cheap, more views
  • Target Audiences specifically
  • No playlists, and not a place for docume
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Gettin’ Nerdy

With James Questions?

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Gettin’ Live

With Christian