Gettin Nerdy With James Make Analytics Sexy Again What Are - PowerPoint PPT Presentation

Gettin’ Nerdy With James “ Make Analytics Sexy Again”

What Are Analytics? - Your channel’s nielsen ratings - You learn how to uncover trends to see what's working and what's not - Find out who's watching, what they like to watch, and how long they’re watching

3 Important Analytics - Subscribers - Gained and lost after posting video - Watch Time - How long did they watch? - Audience Retention - Cool video, but did anyone actually watch it?

Subscribers

Subscribers Lost

Subscribers Lost

How many videos are you posting a day?

Solution

Subscribers Gained

https://www.youtube.com/watch?v=V9QEg4VXliE

What did we learn? https://www.youtube.com/watch?v=V9QEg4VXliE

Watch Time

Watch Time In last 3 years 300,000 Hours

https://www.youtube.com/watch?v=BIAHOm_SACM

Average Watch Time 4 Years?

Most Watched Videos and Watch %

Worst Performing on Youtube https://www.youtube.com/watch?v=YIH0Ai7q8pA

When Should Use Youtube? hen Should Use Facebook

Two Separate Beasts

- People actively look for videos to watch \ - Upload Good Thumbnail Photo - Better tags equals more views - Series M ki l li t

\ People are not visiting specifically to watch videos Video that catches the attention of the scrolling generation

\

How many videos up a day to upload? \ Once a day, or schedule video posts

https://www.youtube.com/watch?v=PJ-iZGtdNCs

3 Years on Youtube

3 Years of Sponsoring

Breakdown

Meet Dusty

Organic Youtube Views

Facebook Post

Facebook Analytics

Facebook Analytics

Facebook Analytics

- It’s easier to share videos - Shorter the better - Always add Subtitles - Leave on or enable autoplay - Sponsor a video for cheap, more views - Target Audiences specifically - No playlists, and not a place for docume

Gettin’ Nerdy With James Questions?

Gettin’ Live With Christian