GET SOCIAL WITH SHEA A QUICK GUIDE TO HELP YOU BETTER UNDERSTAND - - PowerPoint PPT Presentation

GET SOCIAL WITH SHEA

A QUICK GUIDE TO HELP YOU BETTER UNDERSTAND HOW YOUR SOCIAL MEDIA INCREASES YOUR SALES.

WHY SOCIAL MEDIA IS IMPORTANT

• BUILD AWARENESS – IF PEOPLE DON’T KNOW ABOUT US, THEY CAN’T BUY FROM US.
• COMMUNICATE AUTHORITY – LEAVE A POSITIVE IMPRESSION. KNOWLEDGE IS POWER.
• SHOW AUTHENTICITY – WE’RE REAL PEOPLE. SHOW OFF OUR PERSONALITY.
• ENCOURAGE ENGAGEMENT – GIVE ANSWERS, BUT DESIGN YOUR POST SO THEY ASK QUESTIONS.
• PROVIDE SUPPORT – QUICK RESPONSES SHOW THAT WE HAVE OUR CUSTOMERS’ BACKS.
• GROW AFFORDABLY – SOCIAL MEDIA COSTS YOUR TIME AND DEDICATION – NOT MONEY.

WHAT TO POST ON WHICH ACCOUNT

• PROFESSIONAL
• SPREAD KNOWLEDGE & ARTICLES
• MAKE CONNECTIONS & ENCOURAGE SALES
• PORTFOLIO – PICTURES & VIDEOS
• INSPIRATION
• FUN & CREATIVITY
• BEHIND-THE-SCENES
• ENTERTAINMENT
• FAMILY & FRIENDS

WHEN I POST, YOU POST, WE POST.

• MARKETING IS BUILDING A CALENDAR FOR POSTING TO OUR SOCIAL MEDIA ACCOUNTS WEEKLY.

WE WILL KEEP SALES AND PMs INFORMED OF UPCOMING POSTS SO THAT YOU CAN PREPARE, SHARE, AND INTERACT WITH CUSTOMERS.

• 1 BLOG EVERY 2 WEEKS
• INSTAGRAM POSTS 3 TIMES A WEEK
• FACEBOOK POSTS 3 TIMES A WEEK
• LINKEDIN POSTS 2 TIMES A WEEK
• WHEN YOU SHARE OUR POSTS, COME UP WITH A CREATIVE AND THOUGHTFUL CAPTION THAT

SHOWS YOUR SUPPORT FOR OUR POSTS. PEOPLE YOU SHARE WITH TRUST YOUR OPINION.

ANALYTICS SHMANALYTICS – WRONG!

• PERFECTING THE PROCESS TAKES TIME. POST, LEARN, AND GROW.
• TRUST THE FACTS. IF YOU SEE THAT A CERTAIN TYPE OF POST DOESN’T GAIN MUCH TRACTION OR

INTERACTION, STOP POSTING THAT TYPE OF STUFF. YOUR FOLLOWERS AREN’T INTERESTED, AND THEY MAY FIND IT ANNOYING IF YOU CONTINUE.

29

ANALYTICS SHMANALYTICS – WRONG!

• IMPROVE YOUR ROI – YOUR TIME IS VALUABLE. MAKE SURE YOUR POSTS ARE WORTH YOUR TIME.
• COMPARE PLATFORMS – IS INSTAGRAM WORKING BETTER FOR YOU THAN FACEBOOK? PAY

ATTENTION TO THE ATTENTION YOU RECEIVE AND NURTURE THAT PLATFORM MORE!

• ANALYZE YOUR FOLLOWERS – WHO DO YOUR FOLLOWERS FOLLOW? YOU CAN VIEW PROFILES ON

LINKEDIN AND LOOK AT PEOPLE’S ACTIVITY. SEE WHAT THEY’RE INTERESTED IN!

• IDENTIFY INFLUENCERS – INFLUENCERS DON’T HAVE TO BE FAMOUS, THEY MAY JUST BE HIGHLY

ACTIVE ON SOCIAL MEDIA AND GAIN A LOT OF TRACTION. ENGAGE WITH THEM, INTERACT WITH THEIR FOLLOWERS, MAKE CONNECTIONS, AND ULTIMATELY BUILD YOUR CUSTOMER BASE.

A METHOD TO THE MADNESS

• WE’VE RESEARCHED THE BEST TIMES FOR POSTING AND WE’LL BE DOING OUR BEST TO STICK

WITH IT… YOU SHOULD, TOO!

• DIFFERENT SOCIAL MEDIA ACCOUNTS HAVE DIFFERENT

“BEST TIMES” FOR POSTING

• POSTING AT MIDNIGHT WHEN YOU CAN’T SLEEP MEANS

YOUR POST WILL BE LOST IN THE FEED BY THE TIME ANYONE SEES IT – UNLESS THEY’RE IN EUROPE.

• QUALITY > QUANTITY. POSTING BACK TO BACK TO BACK

TO BACK TO BACK IS OBNOXIOUS AND YOU’LL LOSE FOLLOWERS AND CREDIBILITY.

A METHOD TO THE MADNESS

A METHOD TO THE MADNESS

A METHOD TO THE MADNESS

HASHTAGGING

#frames #fabric #LED #display #SEG #retail #lightbox #design #lighting #branding #sign #silicone #graphic #aluminum #display #fabricframe #SEGexperience #manufacture #DO NOT USE SPACE #DO NOT USE .-$@!

WHAT ARE THOSE???

• USED ON LINKEDIN, INSTAGRAM, & FACEBOOK TO GROUP TOPICS.
• PEOPLE FOLLOW HASHTAGS IN ORDER TO SEE TOPICS THEY’RE

INTERESTED IN.

• HASHTAGS ARE USED TO DESCRIBE PHOTOS AND POSTS WITH KEYWORDS

IN ORDER TO GAIN MORE ATTENTION.

• SEG SYSTEMS COMMON HASHTAGS:

TAGGING

WHAT ARE THOSE???

• USED ON LINKEDIN, INSTAGRAM, FACEBOOK, AND EVEN MICROSOFT

OUTLOOK TO TAG PEOPLE OR PLACES.

• @PERSON OR @PLACE GETS A NOTIFICATION THAT YOU INCLUDED THEM

IN YOUR POST.

• WHEN YOU TAG A @PERSON OR @PLACE, YOUR POST WILL MOST LIKELY

SHOW UP ON THEIR PROFILE.

• DON’T SPAM AND TAG A MILLION PEOPLE IN A POST. CHAIN MAIL IS

DEAD.

• USE @PEOPLE AND @PLACES WITHIN YOUR POST, NOT JUST LINGERING

AT THE END.

Consider LinkedIn Premium a vanity cost. Different price levels get you different tiers of LinkedIn Premium features such as messaging, advanced searches, and analytics such as profile and post views.

CONNECTING

GO PREMIUM OR GO HOME

1 2 3 4

Step 1 – write cool shit Step 2 – upload 1-5 photos Step 3 – add alt text Step 4 – add a few hashtags

POSTING

1 2 3

Step 1 – write cool shit Step 2 – integrate hashtags Step 3 – see the likes, comments, and views (engagement)

SHARING

ENGAGING

SCRATCH THEIR BACKS

• LIKE, COMMENT, AND SHARE POSTS – EVEN IF IT’S NOT GOING TO END IN

A SALE FOR YOU.

• RESPOND TO COMMENTS – BOTH ON YOUR POSTS AND OTHERS’.
• SEND INMAIL – LINKEDIN EVEN REMINDS YOU OF IMPORTANT DATES AND

ANNIVERSARIES OF THE PEOPLE YOU ARE CONNECTED TO.

• DON’T ALWAYS MAKE POSTS AND COMMENTS ABOUT YOUR COMPANY.

LINKEDIN CAN BE USED FOR MOTIVATION, WORKPLACE TIPS, INTERESTING ARTICLES, ETC.

• ENDORSE CONNECTIONS WITH SKILLS. VIEW THEIR PROFILE, CLICK

“ENDORSE FOR ______” SUCH AS SALES, PUBLIC SPEAKING, ACCOUNTING, ETC. – THEY MAY DO THE SAME FOR YOU.

Let’s say you publish two posts: The first post gets 200 views and 30 comments. The second one gets 1000 views and 5 comments. Which one was more successful? UNDERSTANDING

WANT TO PLAY A GAME?

The answer? #1. Why? Engagement. UNDERSTANDING

WANT TO PLAY A GAME?

CONNECTING

Photos suggested for you based on the posts you like and people you follow Accounts and tags suggested for you based

• n the accounts you follow

Accounts and tags suggested for you based

• n the accounts you follow

POSTING

Select a photo or video from your phone’s gallery Edit the picture to make it look like the most beautiful photo ever Add a description, hashtags, location, & even share to other accounts

ENGAGING

FOLLOW MY LEAD

• LIKE AND RESPOND TO ANY COMMENTS ON YOUR PHOTOS.
• HASHTAG LIKE HELL – FUN TIP: SAVE A NOTE IN YOUR PHONE THAT YOU

CAN EASILY ACCESS AND COPY/PASTE WHEN YOU POST TO INSTAGRAM, THAT WAY YOU DON’T LEAVE OUT ANY IMPORTANT HASHTAGS OR SPEND AN ENTIRE DAY TRYING TO TYPE THEM ALL IN.

• PARTICIPATION – ASK QUESTIONS IN YOUR CAPTIONS – YOU’LL GET

ANSWERS!

• PAY ATTENTION TO THE TYPES OF POSTS THAT GET THE MOST
• ENGAGEMENT. POST THOSE TYPES MORE.
• #FOLLOW4FOLLOW – DON’T USE THAT HASHTAG, JUST USE THE PREMISE.

IF YOU FOLLOW SOMEONE WHO POSTS THINGS YOU FIND INTERESTING, THEY MAY FOLLOW BACK!

POSTING

ENGAGING

FACEBOOK IS FOR FUN

• MARKETING WILL TAKE THE LEAD ON POSTING TO SEG SYSTEMS’

FACEBOOK PAGE, BUT THE MORE YOU INTERACT, THE MORE PEOPLE WHO SEE OUR POSTS.

• SOME FACEBOOK POSTS WILL BE OF PROJECTS, BUT SOME ARE FUN AND

SHAREABLE WITH FAMILY AND FRIENDS. SHOW OFF YOUR WORKPLACE BY SHARING OUR PERSONALITY!

• INVITE FRIENDS, OLD COWORKERS, OR CONNECTIONS TO LIKE THE SEG

SYSTEMS’ PAGE.

• IF YOU SHARE A POST FROM SEG SYSTEMS, BE SURE TO ENGAGE WITH

THE FRIENDS WHO LIKE AND COMMENT ON YOUR POST.

QUESTIONS?