GET SOCIAL WITH SHEA A QUICK GUIDE TO HELP YOU BETTER UNDERSTAND HOW YOUR SOCIAL MEDIA INCREASES YOUR SALES.
WHY SOCIAL MEDIA IS IMPORTANT BUILD AWARENESS – IF PEOPLE DON’T KNOW ABOUT US, THEY CAN’T BUY FROM US. COMMUNICATE AUTHORITY – LEAVE A POSITIVE IMPRESSION. KNOWLEDGE IS POWER. SHOW AUTHENTICITY – WE’RE REAL PEOPLE. SHOW OFF OUR PERSONALITY. ENCOURAGE ENGAGEMENT – GIVE ANSWERS, BUT DESIGN YOUR POST SO THEY ASK QUESTIONS. PROVIDE SUPPORT – QUICK RESPONSES SHOW THAT WE HAVE OUR CUSTOMERS’ BACKS. GROW AFFORDABLY – SOCIAL MEDIA COSTS YOUR TIME AND DEDICATION – NOT MONEY.
WHAT TO POST ON WHICH ACCOUNT PROFESSIONAL SPREAD KNOWLEDGE & ARTICLES MAKE CONNECTIONS & ENCOURAGE SALES PORTFOLIO – PICTURES & VIDEOS INSPIRATION FUN & CREATIVITY BEHIND-THE-SCENES ENTERTAINMENT FAMILY & FRIENDS
WHEN I POST, YOU POST, WE POST. MARKETING IS BUILDING A CALENDAR FOR POSTING TO OUR SOCIAL MEDIA ACCOUNTS WEEKLY. WE WILL KEEP SALES AND PMs INFORMED OF UPCOMING POSTS SO THAT YOU CAN PREPARE, SHARE, AND INTERACT WITH CUSTOMERS. 1 BLOG EVERY 2 WEEKS INSTAGRAM POSTS 3 TIMES A WEEK FACEBOOK POSTS 3 TIMES A WEEK LINKEDIN POSTS 2 TIMES A WEEK WHEN YOU SHARE OUR POSTS, COME UP WITH A CREATIVE AND THOUGHTFUL CAPTION THAT SHOWS YOUR SUPPORT FOR OUR POSTS. PEOPLE YOU SHARE WITH TRUST YOUR OPINION.
ANALYTICS SHMANALYTICS – WRONG! PERFECTING THE PROCESS TAKES TIME. POST, LEARN, AND GROW. TRUST THE FACTS. IF YOU SEE THAT A CERTAIN TYPE OF POST DOESN’T GAIN MUCH TRACTION OR INTERACTION, STOP POSTING THAT TYPE OF STUFF. YOUR FOLLOWERS AREN’T INTERESTED, AND THEY MAY FIND IT ANNOYING IF YOU CONTINUE. 29
ANALYTICS SHMANALYTICS – WRONG! IMPROVE YOUR ROI – YOUR TIME IS VALUABLE. MAKE SURE YOUR POSTS ARE WORTH YOUR TIME. COMPARE PLATFORMS – IS INSTAGRAM WORKING BETTER FOR YOU THAN FACEBOOK? PAY ATTENTION TO THE ATTENTION YOU RECEIVE AND NURTURE THAT PLATFORM MORE! ANALYZE YOUR FOLLOWERS – WHO DO YOUR FOLLOWERS FOLLOW? YOU CAN VIEW PROFILES ON LINKEDIN AND LOOK AT PEOPLE’S ACTIVITY. SEE WHAT THEY’RE INTERESTED IN! IDENTIFY INFLUENCERS – INFLUENCERS DON’T HAVE TO BE FAMOUS, THEY MAY JUST BE HIGHLY ACTIVE ON SOCIAL MEDIA AND GAIN A LOT OF TRACTION. ENGAGE WITH THEM, INTERACT WITH THEIR FOLLOWERS, MAKE CONNECTIONS, AND ULTIMATELY BUILD YOUR CUSTOMER BASE.
A METHOD TO THE MADNESS WE’VE RESEARCHED THE BEST TIMES FOR POSTING AND WE’LL BE DOING OUR BEST TO STICK WITH IT… YOU SHOULD, TOO! DIFFERENT SOCIAL MEDIA ACCOUNTS HAVE DIFFERENT “BEST TIMES” FOR POSTING POSTING AT MIDNIGHT WHEN YOU CAN’T SLEEP MEANS YOUR POST WILL BE LOST IN THE FEED BY THE TIME ANYONE SEES IT – UNLESS THEY’RE IN EUROPE. QUALITY > QUANTITY. POSTING BACK TO BACK TO BACK TO BACK TO BACK IS OBNOXIOUS AND YOU’LL LOSE FOLLOWERS AND CREDIBILITY.
A METHOD TO THE MADNESS
A METHOD TO THE MADNESS
A METHOD TO THE MADNESS
HASHTAGGING WHAT ARE THOSE??? USED ON LINKEDIN, INSTAGRAM, & FACEBOOK TO GROUP TOPICS. PEOPLE FOLLOW HASHTAGS IN ORDER TO SEE TOPICS THEY’RE INTERESTED IN. HASHTAGS ARE USED TO DESCRIBE PHOTOS AND POSTS WITH KEYWORDS IN ORDER TO GAIN MORE ATTENTION. SEG SYSTEMS COMMON HASHTAGS: #frames #retail #sign #fabricframe #fabric #lightbox #silicone #SEGexperience #LED #design #graphic #manufacture #display #lighting #aluminum #DO NOT USE SPACE #SEG #branding #display #DO NOT USE .-$@!
TAGGING WHAT ARE THOSE??? USED ON LINKEDIN, INSTAGRAM, FACEBOOK, AND EVEN MICROSOFT OUTLOOK TO TAG PEOPLE OR PLACES. @PERSON OR @PLACE GETS A NOTIFICATION THAT YOU INCLUDED THEM IN YOUR POST. WHEN YOU TAG A @PERSON OR @PLACE, YOUR POST WILL MOST LIKELY SHOW UP ON THEIR PROFILE. DON’T SPAM AND TAG A MILLION PEOPLE IN A POST. CHAIN MAIL IS DEAD. USE @PEOPLE AND @PLACES WITHIN YOUR POST, NOT JUST LINGERING AT THE END.
CONNECTING GO PREMIUM OR GO HOME Consider LinkedIn Premium a vanity cost. Different price levels get you different tiers of LinkedIn Premium features such as messaging, advanced searches, and analytics such as profile and post views.
POSTING 1 3 2 4 Step 1 – write cool shit Step 3 – add alt text Step 2 – upload 1-5 photos Step 4 – add a few hashtags
SHARING 1 2 3 Step 1 – write cool shit Step 3 – see the likes, comments, and views (engagement) Step 2 – integrate hashtags
ENGAGING SCRATCH THEIR BACKS LIKE, COMMENT, AND SHARE POSTS – EVEN IF IT’S NOT GOING TO END IN A SALE FOR YOU. RESPOND TO COMMENTS – BOTH ON YOUR POSTS AND OTHERS’. SEND INMAIL – LINKEDIN EVEN REMINDS YOU OF IMPORTANT DATES AND ANNIVERSARIES OF THE PEOPLE YOU ARE CONNECTED TO. DON’T ALWAYS MAKE POSTS AND COMMENTS ABOUT YOUR COMPANY. LINKEDIN CAN BE USED FOR MOTIVATION, WORKPLACE TIPS, INTERESTING ARTICLES, ETC. ENDORSE CONNECTIONS WITH SKILLS. VIEW THEIR PROFILE, CLICK “ENDORSE FOR ______” SUCH AS SALES, PUBLIC SPEAKING, ACCOUNTING, ETC. – THEY MAY DO THE SAME FOR YOU.
UNDERSTANDING WANT TO PLAY A GAME? Let’s say you publish two posts: The first post gets 200 views and 30 comments. The second one gets 1000 views and 5 comments. Which one was more successful?
UNDERSTANDING WANT TO PLAY A GAME? The answer? #1. Why? Engagement.
CONNECTING Accounts and tags Photos suggested for you Accounts and tags suggested for you based based on the posts you suggested for you based on the accounts you follow on the accounts you follow like and people you follow
POSTING Add a description, Select a photo or video Edit the picture to make it hashtags, location, & even from your phone’s gallery look like the most beautiful photo ever share to other accounts
ENGAGING FOLLOW MY LEAD LIKE AND RESPOND TO ANY COMMENTS ON YOUR PHOTOS. HASHTAG LIKE HELL – FUN TIP: SAVE A NOTE IN YOUR PHONE THAT YOU CAN EASILY ACCESS AND COPY/PASTE WHEN YOU POST TO INSTAGRAM, THAT WAY YOU DON’T LEAVE OUT ANY IMPORTANT HASHTAGS OR SPEND AN ENTIRE DAY TRYING TO TYPE THEM ALL IN. PARTICIPATION – ASK QUESTIONS IN YOUR CAPTIONS – YOU’LL GET ANSWERS! PAY ATTENTION TO THE TYPES OF POSTS THAT GET THE MOST ENGAGEMENT. POST THOSE TYPES MORE. #FOLLOW4FOLLOW – DON’T USE THAT HASHTAG, JUST USE THE PREMISE. IF YOU FOLLOW SOMEONE WHO POSTS THINGS YOU FIND INTERESTING, THEY MAY FOLLOW BACK!
POSTING
ENGAGING FACEBOOK IS FOR FUN MARKETING WILL TAKE THE LEAD ON POSTING TO SEG SYSTEMS’ FACEBOOK PAGE, BUT THE MORE YOU INTERACT, THE MORE PEOPLE WHO SEE OUR POSTS. SOME FACEBOOK POSTS WILL BE OF PROJECTS, BUT SOME ARE FUN AND SHAREABLE WITH FAMILY AND FRIENDS. SHOW OFF YOUR WORKPLACE BY SHARING OUR PERSONALITY! INVITE FRIENDS, OLD COWORKERS, OR CONNECTIONS TO LIKE THE SEG SYSTEMS’ PAGE. IF YOU SHARE A POST FROM SEG SYSTEMS, BE SURE TO ENGAGE WITH THE FRIENDS WHO LIKE AND COMMENT ON YOUR POST.
QUESTIONS?
Recommend
More recommend
