Get More Clients! Convert Curious Prospects into Paying - - PowerPoint PPT Presentation

Service-­‑Based ¡Businesses:


Get ¡More ¡Clients! ¡


Convert ¡Curious ¡Prospects ¡into ¡Paying ¡Clients

Karie ¡Kaufmann ¡ ActionCOACH ¡Business ¡Coaching

www.kariekaufmann.com Putting It All Together…

Build a Machine for More of What You Want…

Question: What’s The Hardest Part About Getting New Clients?

1.How Many Clients Are You Currently Serving?


• 2. What Do You Want That Number To Be?

How Much Will It Cost You If You Do Nothing 
 About This?

THE CHALLENGE

N

• O

n e K n

• w

s !

“Please Buy My Invisible Stuff?” The Alternatives Prospects Don’t Get It

“ H i , H

• w

M u c h D

• Y
• u

C h a r g e ? ” N

• T

i m e , N

• E

n e r g y , N

• M
• n

e y …

THE OPPORTUNITY

A Consistent Flow of Qualified Leads

17

No More Waiting…

18

The Income You’ve Been Craving

Helping Those Who Need You… [Case Study] : Consistent Lead Flow The Phone’s Ringing, But….

Not Hitting the Target…

Turn Up the Volume àTurn Up the Clients

Now It’s Your Turn…

3 Strategic Shifts Needed
 to Make Your Marketing Rock

Shift #1: Magnetic Marketing Message Principle #1: Sell on Value, Not Price

P r i n c i p l e # 2 : S e l l B e n e f i t s , N

• t

F e a t u r e s

Principle #3: Tap Into Their Buying Mindset…

W h a t D

• T

h e y R e a l l y W a n t ? P r i n c i p l e # 4 : C a l l t

• A

c t i

• n

Principle #5: Make It An Easy Next Step

M

• r

e C h e e s e , L e s s W h i s k e r s

[Case Study] : Wedding Photographer

What Kind of Impact Could These Principles Have on Your Business?

Shift #2: Hunting to Farming

P r i n c i p l e # 1 : S t

• p

H u n t i n g P r i n c i p l e # 2 : S t

• p

R

• l

l i n g T h e D i c e

N

• t

G

• i

n g A s P l a n n e d … A r e Y

• u

B u s y W i t h O n e s y

• T

w

• s

y L e a d s ?

Principle #3: Farming

Getting ¡it ¡right: ¡more ¡$, ¡less ¡time

[ C a s e S t u d y ] : G

• l

f L e s s

• n

s

What Would Your Business Look Like if You Had Farming Strategies in Place?

Strategic Shift #3: Build a Machine That Converts the Curious into Clients

When You’re Doing It All… Roller Coaster Revenue

M a r k e t i n g F a l l s F l a t …

P r i n c i p l e # 1 : U n d e r s t a n d M a r k e t i n g ’ s J

• b

D e s c r i p t i

• n

… P r i n c i p l e # 2 : C a p t u r e : : F

• l

l

• w
• U

p : : C

• n

v e r t

www.kariekaufmann.com

P r i n c i p l e # 3 : E a r n t h e R i g h t F i r s t …

W h a t W i l l Y

• u

A p p l y F r

• m

T h i s ?

The ¡Right ¡Way

F

• c

u s T a k i n g I t t

• t

h e N e x t L e v e l

Y

• u

A r e H e r e … H

• w

D

• I

M a k e T h i s T h i n g R i n g ? L e a k y P i p e s …

T i r e d O f T h e C a s h F l

• w

R

• l

l e r C

• a

s t e r

Good News…It’s Not This Hard.

s t

• p

w a s t i n g

m

• n

e y

C l e a r l y A r t i c u l a t e Y

• u

r V a l u e O r : I n s t a l l a M a c h i n e

Choose: Marketing Overwhelm

How To…

T h e S l

• w

W a y

• r

T h e F a s t W a y ? T h i s I s

N

• t

F

• r

E v e r y b

• d

y N

• K

n

• w
• I

t

• A

l l s

N

• M

a g i c P i l l S e e k e r s

CJ Westrick

Give me 6 weeks, 
 and I’ll help you build a 
 Client Creation System

Only $79*

O r i g i n a l p r i c e : $ 3 9 7

69

I’m an ActionCOACH… Not a Think-About-It Coach

Expires Today at Noon

What’s It Costing You To Manually Generate Price-Sensitive Leads, Versus Having A Client Creation System?

¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡www.kariekaufmann.com/clientcreationsystem