G 98 7 Artist Workshop Spring 2014 Why We Do What We Do What? - - PowerPoint PPT Presentation

G 98 7 Artist Workshop Spring 2014

Why We Do What We Do

What? Why?

The Reason Why

• what we do is important (passion, expression,

create, translate, communicate)

• why we do what we do is just as important
• passion for what we do will push us through
• Are you doing it to “make it rain?”

You are a Brand

• you’re a brand (treat yourself as such)
• the quality of your product (production)
• the relationship with your fans
• the experience you give to your fans
• the relationship with other artists (they are

not the enemy) collaborate with them.

• only you can do you!
• consistency

Define your Target Market

• do you have one?
• define your market and respect that market
• jump into that space – talk to them – talk

about them

• go to where they live, talk to them, work with

them

Target Market cont.

• reach them online
• web site, a blog, Facebook, Instagram, (with

hash tags) Podcasts, Twitter, Vine, Sound Cloud

• quick videos talking about your music
• you need to build a story about you, your

music and your brand

Setting Goals

• SET GOALS! using the S.M.A.R.T. system
• S - specific with your goals
• M - make sure you goals are Measurable
• A - are your goals Attainable?
• R - are your goals Relevant
• T - set a Time limit on your goal

Your Music (The Product)

• does it fit the respective stations format?
• is it edited for radio? (language, content,

length, radio format in terms of arrangement)

• quality of the production
• how did you present it?
• G Top Hour Audio Clip

Your Music (The Product) cont.

• how many tracks are you submitting?
• are you focused on your target?
• where can you get it played?
• radio, online?
• is it available in online for download
• r in stores?

Use Mobile Recording Devices

• use your smart phone to document daily

events

• make notes for lyrics, take pictures for

inspiration

• record a verse with a digital recorder app on

your phone

Perform Live

• organize small shows to perform live
• create a follow fan base (not just online but in

person)

• team up with like minded artists and other

team members to form a network

• (you can’t do this on your own!)

How to Submit

• www.g987fm.com click the music link
• drop of your track here at the station in care of…
• Music Dept: Luca Capone (lcapone@g987fm.com)
• Info needed:
• Artist, Title, Length, Genre, MAPL, Radio Edit?
• contact name, number and email
• any publishing/rights info. you may want to share

How to Submit (cont.)

• submit to community stations
• out of market
• out of country (research specific markets)
• submit to labels (learn the procedure)

Web Sites

• www.g987fm.com
• www.socan.ca
• Society of Composers, Authors and Music Publishers of

Canada

• www.cityonmyback.com
• Music and Video showcase web portal
• TOP 10 Recording Studios in Toronto
• http://www.blogto.com/music/2013/11/the_top_10_

recording_studios_in_toronto/

Web Sites cont.

• Music Canada
• http://www.musiccanada.com/
• CMW (Canadian Music Week)
• www.cmw.net
• Canadian Independent Music Association
• www.cimamusic.ca

Music Producers (small sample)

• WundaGurl
• Saukrates
• Marcus Kane
• Ron Allan
• Derek Brin

Artist Workshop Recap

Understand Why You Do What You Do Define Your Target Market Build Your Brand Set Goals Share Your Music (multiple tracks – multiple places) Stay Consistent - Work Hard

Stand for Something

• To avoid being criticized in life
• Say nothing
• Stand for nothing
• Do nothing
• Say, Stand and Do something worthy every
• day. It’s worth it.
• If opportunity doesn’t knock...build a door!

G 98.7FM Artist Workshop

• Wayne Williams (Program Director, Workshop Presenter)
• wwilliams@g987fm.com
• Luca Capone (Music Coordinator)
• lcapone@g987fm.com
• David McTeague (Promotions Director)
• dmcteague@g987fm.com
• Jody Laraya (National Urban Promotions, Universal Music Canada)
• jody.laraya@umusic.com