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Engineering Leadership Professional Program
Future of Digital Advertising
Amarnag ¡Subramanya ¡ Ankur ¡Gupta ¡ Mangal ¡Vanmanthai ¡ Sreeni ¡Jaladanki ¡ Tal ¡Shaked ¡ Varinder ¡Singh ¡
Engineering Leadership Professional Program
Future of Digital Advertising Amarnag Subramanya Ankur Gupta - - PowerPoint PPT Presentation
Future of Digital Advertising Amarnag Subramanya Ankur Gupta - - PowerPoint PPT Presentation
Future of Digital Advertising Amarnag Subramanya Ankur Gupta Mangal Vanmanthai Sreeni Jaladanki Tal Shaked Varinder Singh Engineering Leadership Professional Program Hypotheses
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Engineering Leadership Professional Program
Advertising Today Nuisance
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Engineering Leadership Professional Program
Advertising Tomorrow
Address need
Consumers will see ads targeted to their need Push & Pull Marketing
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Engineering Leadership Professional Program
Advertising Tomorrow
Address need
Consumers will see ads targeted to their need Push & Pull Marketing
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Engineering Leadership Professional Program
Hypotheses Technology
Wearables IoT Virtual Reality
Enables need based advertising
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Engineering Leadership Professional Program
Market Analysis
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Engineering Leadership Professional Program
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Engineering Leadership Professional Program
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Engineering Leadership Professional Program
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EXTREME ¡ DIGITAL ¡
MOBILE APP ADVERTISING IN-STREAM VIDEO
Now and next 10 years is all about mobile, video and influence of technological advances in devices, IOT and Virtual reality
2015 2020 Hyper-personalized In-App Advertising 2025 Connected Devices Virtual Reality
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Engineering Leadership Professional Program
Market Summary/Analysis
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Engineering Leadership Professional Program
Future
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Engineering Leadership Professional Program
Future
- ffline + online data
( Bigdata processing)
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Engineering Leadership Professional Program
Future
S1 S2 S3 S4 S5
real-time data
(phone, watch etc..)
- ffline + online data
( Bigdata processing)
Sensor/ Signal
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Engineering Leadership Professional Program
Future
S1 S2 S3 S4 S5
real-time data
(phone, watch etc..)
- ffline + online data
( Bigdata processing)
Futuristic advertising system
Sensor/ Signal 1 2
User walks into a shopping mall, depending on time, day, weather and mood of the person - Personalized Ad shows up in his mobile for a restaurant, apparel store or movie running in theater.
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Engineering Leadership Professional Program
Future
S1 S2 S3 S4 S5
real-time data
(phone, watch etc..)
- ffline + online data
( Bigdata processing)
Futuristic advertising system
Personalized Ad
Sensor/ Signal 1 2 3
User walks into a shopping mall, depending on time, day, weather and mood of the person - Personalized Ad shows up in his mobile for a restaurant, apparel store or movie running in theater.
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Engineering Leadership Professional Program
Market Scope
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Engineering Leadership Professional Program
Market Scope Local Targeting
Dunkin’ Donuts experienced click-through rates that were 6x industry rates
xAd.com ¡
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Engineering Leadership Professional Program
Market Scope Conversion
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Engineering Leadership Professional Program
Future
IoT enabled Home Merchant/Advertiser
Futuristic advertising system
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Engineering Leadership Professional Program
Future
Ikea app
More catalogues Automatic recommendations Better manipulation of objects Restructuring spaces
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Engineering Leadership Professional Program
Market Summary/Analysis
Developer Investment in Virtuality Reality
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Engineering Leadership Professional Program
Challenges
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Engineering Leadership Professional Program
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Engineering Leadership Professional Program
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Engineering Leadership Professional Program
- Global Digital Advertising market to grow into 300+
billion dollars by 2020
- Digital transformation in progress via technological
advancement
- Indistinguishable Ads from Content
- Big Data Innovations helping to deliver real time Need
based Ads
Summary
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Engineering Leadership Professional Program