The Future of Digital Advertising The Future of Digital Advertising - - PowerPoint PPT Presentation

The Future of Digital Advertising The Future of Digital Advertising

• Personalized. Measurable. Interactive.
• Personalized. Measurable. Interactive.

Alessio Signorini Alessio Signorini

Chief Technology Officer Chief Technology Officer

Digital Out-Of-Home Advertising Pedestrian Signs ~3 Million Monthly Reach 67% of 18+ Spending in 2013 $4.5 Billion

2 5 2 6 2 7 2 8 2 9 2 1 2 1 1 2 1 2 2 1 3 $1,300 $1,700 $2,100 $2,400 $2,600 $3,082 $3,565 $4,047 $4,530

Digital Out-Of-Home Media Spending

www.adcentricity.com

Very Little Targeting

Online User Profiling Geo-location Targeting Machine Learning

Offline (...not so much...)

vs. vs.

Poor Analytics

Online Real-Time Analytics Traffic Analysis Conversion Metrics Trend Graphs

Offline (...kind of...)

vs. vs.

Low Engagement

Online Engaging Interactive Captivating Call to Action

Offline (...oh, well...)

vs. vs.

Personalized Recommendations Like Amazon and Netflix but in real life, you could get recommendations while you shop.

RFID = Cookies for the Real World Shops could remember your size/style and pick new items for you.

cloudcliques.com

Introducing Wiji

• Software Solution

Install in existing screens, supports most OS's, easy deploy

• Works with Commodity Hardware

A $30 webcam is ok, any touch screen, generic display, ...

• Easy to Integrate

Libraries exist for Flash, Python, Perl, C++, ...

• Offers Many APIs

Face Recognition, AI, Mobile, Social Updates, Weather, Mic, ...

Examples of Applications

Noticeable Welcome Signs Targeted Advertising Traffic Analytics More Engaging Trivia Easy Mobile to Screen

Stuff we have done with Wiji

• Retail Store Window

Traffic Parallel to Screen

• +60% Attention Time

Users targeted on gender/age

• Movie Theater Hall

Ads and Recommendations

• Quick Point of Sale

Computer Vision for # Tickets

Wiji's Practical Artificial Intelligence

• Respects Privacy

Frames analyzed then discarded, profiling but not trying to ID's

• Can use Webcam for Feedback Loop

E.g., check if user “looks long enough” at Ad to decide success

• Smart Features Selection

Uses all data (even weather!), then discards irrelevant features

• API allows to Customize your Goal

Optimize for Conversion, Attention Time, In-Store Traffic, ...

Contact Information

Alessio Signorini

alessio@immersivelabs.com @a_signorini

Advertising Technology for Smarter Digital Signs www.immersivelabs.com