SLIDE 1
| DIGITAL PATH TO PURCHASE WEBINAR SERIES
ECR DIGITAL PATH TO PURCHASE WEBINAR SERIES
OPTIMISING DIGITAL ADVERTISING TO DRIVE COMMERCE
Eoghan PHELAN, Managing Director Eoghan@V360.ie
| DIGITAL PATH TO PURCHASE WEBINAR SERIES
ECR DIGITAL PATH TO PURCHASE WEBINAR SERIES OPTIMISING DIGITAL - - PowerPoint PPT Presentation
ECR DIGITAL PATH TO PURCHASE WEBINAR SERIES OPTIMISING DIGITAL - - PowerPoint PPT Presentation
ECR DIGITAL PATH TO PURCHASE WEBINAR SERIES OPTIMISING DIGITAL ADVERTISING TO DRIVE COMMERCE Eoghan PHELAN, Managing Director Eoghan@V360.ie | DIGITAL PATH TO PURCHASE WEBINAR SERIES OPTIMISING DIGITAL ADVERTISING TO DRIVE COMMERCE |
SLIDE 2
SLIDE 3
| DIGITAL PATH TO PURCHASE WEBINAR SERIES
SLIDE 4
| DIGITAL PATH TO PURCHASE WEBINAR SERIES
Covid-19 will have a dramatic long-term effect
- n shopping habits
SLIDE 5
| DIGITAL PATH TO PURCHASE WEBINAR SERIES
SLIDE 6
| DIGITAL PATH TO PURCHASE WEBINAR SERIES
DYNAMIC FUNNEL MARKETING
4 BEST PRACTICES FOR OPTIMISING DIGITAL ADVERTISING TO DRIVE COMMERCE
FIRST-PARTY SHOPPER DATA AUGMENTED REALITY ADS SHOPPABLE VIDEOS AND POSTS
SLIDE 7
| DIGITAL PATH TO PURCHASE WEBINAR SERIES
DYNAMIC FUNNEL MARKETING
SLIDE 8
| DIGITAL PATH TO PURCHASE WEBINAR SERIES
CONVERT DECIDE CONSIDER ENGAGED AWARE REPURCHASE
Optimise ad spend towards the most downstream conversion events
SLIDE 9
| DIGITAL PATH TO PURCHASE WEBINAR SERIES
SLIDE 10
| DIGITAL PATH TO PURCHASE WEBINAR SERIES
6.7x
Return on Ad Spend
- 22%
Lower Cost per Sale
CAMPAIGN RESULTS
SLIDE 11
| DIGITAL PATH TO PURCHASE WEBINAR SERIES
SHOPPABLE VIDEOS & POSTS
SLIDE 12
| DIGITAL PATH TO PURCHASE WEBINAR SERIES
SLIDE 13
| DIGITAL PATH TO PURCHASE WEBINAR SERIES
SLIDE 14
| DIGITAL PATH TO PURCHASE WEBINAR SERIES
SLIDE 15
| DIGITAL PATH TO PURCHASE WEBINAR SERIES
+56%
More Website Visitors
CAMPAIGN RESULTS
+64%
Increase in Sales
+13%
Higher Conversion Rate
SLIDE 16
| DIGITAL PATH TO PURCHASE WEBINAR SERIES
SLIDE 17
| DIGITAL PATH TO PURCHASE WEBINAR SERIES
SLIDE 18
| DIGITAL PATH TO PURCHASE WEBINAR SERIES
AUGMENTED REALITY ADS
SLIDE 19
| DIGITAL PATH TO PURCHASE WEBINAR SERIES
SLIDE 20
| DIGITAL PATH TO PURCHASE WEBINAR SERIES
SLIDE 21
| DIGITAL PATH TO PURCHASE WEBINAR SERIES
53%
Higher CTR
28%
Lift in Purchases
CAMPAIGN RESULTS
SLIDE 22
| DIGITAL PATH TO PURCHASE WEBINAR SERIES
SLIDE 23
| DIGITAL PATH TO PURCHASE WEBINAR SERIES
FIRST PARTY SHOPPER DATA
SLIDE 24
| DIGITAL PATH TO PURCHASE WEBINAR SERIES
No one knows their shoppers better than retailers do.
SLIDE 25
| DIGITAL PATH TO PURCHASE WEBINAR SERIES
SLIDE 26
| DIGITAL PATH TO PURCHASE WEBINAR SERIES
7.5x
Return on Ad Spend
16%
New Customers
CAMPAIGN RESULTS
SLIDE 27
| DIGITAL PATH TO PURCHASE WEBINAR SERIES
CAMPAIGN INSIGHTS
51% of Mothercare customers are 25-34. 69% of Mothercare customers use an iPhone / iPad. 2X more likely to have a postgraduate qualification.
SLIDE 28
| DIGITAL PATH TO PURCHASE WEBINAR SERIES
SLIDE 29
| DIGITAL PATH TO PURCHASE WEBINAR SERIES
CAMPAIGN RESULTS
5:1
Return on Ad Spend
4x
Industry Standard CTR
SLIDE 30
| DIGITAL PATH TO PURCHASE WEBINAR SERIES
CAMPAIGN RESULTS
25% of exposed households bought into the category v control during the campaign. 35% incremental households added the product to their ‘Tesco Favourites’. Young adults and families accounted for over 47% of sales. Of those who bought the featured product after being served the ads, 70% bought online, 30% in-store.
SLIDE 31
| DIGITAL PATH TO PURCHASE WEBINAR SERIES
No one knows their shoppers better than retailers do.
SLIDE 32
| DIGITAL PATH TO PURCHASE WEBINAR SERIES
OPTIMISING DIGITAL ADVERTISING TO DRIVE COMMERCE
SLIDE 33
| DIGITAL PATH TO PURCHASE WEBINAR SERIES