Funnel Building Formula by String Nikolic - - PDF document

▶

Dec 03, 2023 11 likes •84 views

Worksheet | www.LaptopArchitect.com Funnel Building Formula by String Nikolic support@LaptopArchitect.com o m c t . c h i t e A r c o p a p t L Business & Marketing Systems for Architects Worksheet |

SLIDE 1 Worksheet | www.LaptopArchitect.com

L a p t

A r c h i t e c t . c

Business & Marketing Systems for Architects

Funnel Building Formula

by String Nikolic support@LaptopArchitect.com

SLIDE 2 Worksheet | www.LaptopArchitect.com

L a p t

A r c h i t e c t . c

Business & Marketing Systems for Architects

Funnel

Building Formula

L a p t

A r c h i t e c t About Building a Multi-Channel Marketing System Training Webinar One is the most dangerous number in business.

Dan Kennedy, Marketer

” “ ” “

How many ways are you attracting leads right now? Marketing Funnel Mistakes

1 Word-of-mouth reality 2 Single timeframe marketing

SLIDE 3 Worksheet | www.LaptopArchitect.com

L a p t

A r c h i t e c t . c

Business & Marketing Systems for Architects 3 Betting big on one strategy 5 Key Principles 1 Partners are more valuable than prospects 2 Turn on multiple channels 3 Get face time 4 Fix the leaks

SLIDE 4 Worksheet | www.LaptopArchitect.com

L a p t

A r c h i t e c t . c

Business & Marketing Systems for Architects 5 Always be topping-up Strategies, Systems & Tools Getting deeper into each of the 5 key principles and how to implement it in your design practice 1 Partners are more valuable than prospects 2 Turn on multiple channels 3 Get face time

SLIDE 5 Worksheet | www.LaptopArchitect.com

L a p t

A r c h i t e c t . c

Business & Marketing Systems for Architects 4 Fix the leaks Example of builder Optin page 5 Always be topping-up 3 Marketing Channels JV Partners Strategic Alliances Referrals SEO Connections PPC Publications Direct Mail Networking ONLINE PARTNER OFFLINE SOMEDAY TOMORROW TODAY Publications OFFLINE

SLIDE 6 Worksheet | www.LaptopArchitect.com

L a p t

A r c h i t e c t . c

Business & Marketing Systems for Architects Direct Mail OFFLINE Networking OFFLINE SEO ONLINE Connections ONLINE ONLINE Pay Per Click (PPC) JV Partners PARTNER

SLIDE 7 Worksheet | www.LaptopArchitect.com

L a p t

A r c h i t e c t . c

Business & Marketing Systems for Architects Strategic Alliances PARTNER Referrals PARTNER 3 Marketing Channels JV Partners Strategic Alliances Referrals SEO Connections PPC Publications Direct Mail Networking ONLINE PARTNER OFFLINE SOMEDAY TOMORROW TODAY Marketing Channels Your Marketing Channels Most architects have limited channels for attracting prospects. A good marketing system still focuses on a single target market, but uses multiple lead generation channels to win the prospect. This worksheet will help you identify what channels are working for you and what others you could introduce to your marketing. Worksheet | www.LaptopArchitect.com What ‘offline’ marketing do you currently use? What ‘online’ marketing do you currently use? Who are your current marketing ‘partners’? Offline Marketing Online Marketing Partner Marketing

T a k e a w a y s

L e s s

s & N e x t A c t i

s . . .