Fundraising Isnt So Scary After All @fundraiserchad AGENDA: 1. - - PowerPoint PPT Presentation

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Fundraising Isnt So Scary After All @fundraiserchad AGENDA: 1. - - PowerPoint PPT Presentation

Mar 20, 2023 364 likes •1.03k views

Fundraising Isnt So Scary After All @fundraiserchad AGENDA: 1. Brief Introductions 2. A Board Members Role in Fundraising 3. Telling Our Story: How to Talk About JL 4. Identifying New Prospects 5. What Sponsors Want in 2019 6. How to

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Fundraising Isn’t So Scary After All

@fundraiserchad

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AGENDA:

  • 1. Brief Introductions
  • 2. A Board Member’s Role in Fundraising
  • 3. Telling Our Story: How to Talk About JL
  • 4. Identifying New Prospects
  • 5. What Sponsors Want in 2019
  • 6. How to Ask Anyone for Anything
  • 7. Q&A
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Who is this guy? And why does he think he knows what he’s talking about?

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career fundraiser

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providing fundraising strategy, training & coaching to small nonprofit

  • rganizations
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We Well h ll her ere I e I am am ba baby, by, pra practi ctice ce wha what y t you

  • u

pre preac ach. h.

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Who are you? And how much experience do you have with fundraising?

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@fundraiserchad

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productivefund uctivefundraising.c raising.com/res

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A Board Member’s Role in Fundraising

@fundraiserchad

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The Board’s Role in Resource Development

  • Donor
  • Visionary leader
  • Ensure the presence of strong fundraising

policies & procedures

  • Fundraising ambassador
  • Fundraising supporter
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Telling Our Story

@fundraiserchad

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exercise: what’s our mission?

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The Junio ior League of

  • f H

Harris isburg is is an

  • r
  • rgani

nizatio ion o n of w wom

  • men

n com

  • mmit

itted to

  • promotin

ing volu luntaris ism, d develo lopin ing the potentia ial l of women, a and t to i improvin ing t the com

  • mmun

unit ity thr hrou

  • ugh

h the he e effectiv ive ac actio ion n and nd le leadership ip of t train ined v volu

  • lunteers. I

Its p purpose is is e exclu lusiv ively ly e educatio ional a l and c charit itable le.

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super simple elevator speech

We help [who], so they can [do what]. Let me tell you about [first name] …

productivefund uctivefundraising.c raising.com/res

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Part 1 “We help [who],”

[who] examples: children, students, residents, citizens, the homeless, seniors, animals, farmers, artists, etc.

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Part 2

“So they can [do what].”

[do what] examples: thrive, succeed, learn, survive, prosper, live independently, be healthy, have a positive future, etc.

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Part 3 “Let me tell you about [first name], [story]”

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Identifying New Donors / Sponsors

@fundraiserchad

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FLUFFY

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pr pros

  • spe

pect ct br brains insto torming ing

  • Who were the last 5 people you’ve

gone out to dinner with?

  • Who do you send holiday cards to?
  • Who do you exercise with?
  • Where do you go to have ___ done?
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productivefund uctivefundraising.c raising.com/res

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What Sponsors Want in 2019

@fundraiserchad

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YEA EAR R R ROUN UND vs vs ONE E NIGHT

CORP RPORA RATE E PART RTNER ER PRO ROGR GRAM

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AUDIENCE ACCESS

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AU AUDI DIEN ENCE CE AV AVAT ATAR AR

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# ev # event ent at attend tendees ees # em # email ail sub subsc scrib ribers ers # so # socia cial l fo follo llower wers # mo # monthl nthly y web web v visi isito tors rs

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be be fl flexi exibl ble cus custo tomiz mizati tion

  • n =

= go good

  • d

fin find d win in-wins ins

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Ho How to w to A Ask sk A Anyo nyone ne fo for A r Anyt nything hing

@fundraiserchad

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Dear Mr. Donor - I hope all is well and that you’re enjoying these early spring days! My name is Chad Barger and I am the Development Director of the ABC Charity. I am writing to see if I could stop by sometime in the next month or so to provide a brief update on ABC Charity and our upcoming event. It’s an opportunity for me to share our progress, to answer your questions and to get some feedback which is always appreciated. I think 20 minutes would be sufficient – is there a good day on your calendar? What about the 20th at 2pm or the 22nd between 1 and 4pm? Thank you for taking the time to read this request and have a wonderful day. Sincerely, Chad

productivefund uctivefundraising.c raising.com/res

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“So, as you know I wanted to speak about ABC Charity

  • today. What do you

know about us?”

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STORY TIME

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your mission  your story

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story characteristics

  • Compelling story about 1

PERSON, place or thing

  • Rich detail (create a vivid picture)
  • Brings up a SOLVABLE problem

that your organization can fix

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“How does your company like to support the community?” “What types of causes do you support?”

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ALIG ALIGNMEN NMENT?

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no asks on first visits with people you don’t already know well

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“Can I follow up with some information on an upcoming opportunity that may be of interest to you?”

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The easiest way to make an ASK …

CON CONSID SIDER ER & JOIN JOIN ME ME

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“I hope you’ll CONSIDER JOINING ME in supporting this program with a donation of $5,000.”

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“I hope you’ll CONSIDER JOINING ME in advancing this program by serving

  • n the task force.”
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GET PERMISSION

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More information Proposal / offer Follow up call / meeting

GET PERMISSION AT THE MEETING

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But what do you need to do before you follow up with your planned next step?

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sentence 1 = what you saw / what happened sentence 2 = the impact of what you saw on you or your organization sentence 3 = what you appreciate about the person’s role in what you saw

The 3 Minute / 3 Sentence Thank You Note Formula

productivefund uctivefundraising.c raising.com/res

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further learning

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4/25 @ 12pm (eastern)

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further learning

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@fundraiserchad

ques questi tion

  • ns

productivefund uctivefundraising.c raising.com/res

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